Khaled Hatab

Creative and results-driven Digital Marketing Specialist with hands-on experience in Meta Ads, content creation, and managing social media campaigns. Currently pursuing a BBA in Business Administration with a focus on Digital Marketing. Skilled in content planning, video editing (CapCut, Videoleap), and performance optimization for high ROAS. Experienced in corporate communications and marketing strategy implementation. Strong writing, editing, and project management abilities.

In addition to digital marketing, I’m passionate about business operations and open to roles such as Executive Assistant or Business Coordinator, where I can apply my creativity, organizational skills, and strategic thinking to support growth and efficiency.

• Overhauled business pages on Instagram and Facebook, increasing profile visits by 70% and new follower growth by 50% within 2 months.

• Ran targeted Meta Ads campaigns that achieved a consistent ROAS of 3x, generating over 200 customer conversations with a $0.03 cost per message.
• Created and managed a content calendar for my clothing brand, leading to a 25% increase in engagement rate and a rise in weekly orders.
• Grew @hatabofficial Instagram page organically, showcasing creative designs and content that drove repeat customers and international interest.

Digital Marketing Diploma Program (PWHO Scholarship) (In Progress) Lebanese American University (LAU) x TalentDu – 2025 (Scholarship-based, 4-month program covering Meta Ads, SEO, Analytics, and more)