Summary
Overview
Work History
Education
Skills
Training
Timeline
Khalid Abu Sarriyeh

Khalid Abu Sarriyeh

Riverside,CA

Summary

Enthusiastic executive retail professional with 26 years of hands-on experience in operations, customer service, merchandising, logistics and sales. Strong communicator and team player, willing and capable of learning new processes to support overall organizational success.

Overview

28
28
years of professional experience

Work History

Co-Founder

Art Of Beauty-Egypt
11.2022 - Current
  • Creator of The Scarf Store Brand.
  • Bling POP Skin care solo distributor – Egypt & Jordan.

Chief Commercial Officer

Geneena Group
12.2019 - 10.2022
  • Food industry.
  • Mall management.

Country Director

Al Hokair Fashion Retail
05.2015 - 10.2019
  • Full P&L responsibility for a retail operation of $60M through 75 store for International brands such as; MANGO, ALDO, GAP, Old Navy, Monsoon, Clarks, Nine West, The Children's Place and any others.
  • Healthy operation with a CAGR growth of 6%.
  • Achieving 100% increase of 2018 net profit.
  • Managing 7 department managers:
  • - Finance, Operations, Sales, Marketing, HR, IT and Merchandising.
  • Work on expansion in new and existing malls and successfully getting prime locations with excellent rentals.

Operations Manager

Al Hokair Fashion Retail
10.2012 - 05.2015
  • Managed $55M budget, including 7 direct reports and team members of managing the following functions:
  • - Logistics, Inventory, LP, Project Management, Maintenance, Procurement & mall managers.
  • Achievements:
  • Provided top record quality control resulting in reduced downtime and maximized revenue.
  • Mitigated risk by ensuring regulatory compliance for representative licensing and contracting protocol.
  • Reduced clearing time in Egypt's very challenging logistics environment from 3 months to 12 days.
  • Changing to 3PL warehousing and supply chain services resulting in minimal time in allocation, ship-to-store, replenishments and eventually increased sales and reduced cost by 50%.
  • Efficiently controlled non-commercial purchases to reduce cost and better-quality deliverables.
  • Negotiated rentals on fixed exchange rates resulting in reduction of rents of 15%.
  • Reduced Capex in new stores by 12% with better quality.
  • Establish Loss Prevention Department to reduce shrinkage to 1%.
  • Minimize construction period by 35%.

Sales & Operations Manager - US Polo, Anotah, ADL & Disegual

Al Hokair Fashion Retail
10.2010 - 10.2012

Owner

NYX Cosmetics & Acc
08.2003 - 08.2010
  • Analyzing consumer buying patterns and predicting future trends. (China).
  • Managing plans for stock levels. (China).
  • Reacting to changes in logistics.
  • Meeting suppliers and negotiating terms of contract. (China).
  • Maintaining relationships with existing suppliers and sourcing new suppliers for future products.
  • Presenting new ranges to senior retail managers.
  • Liaising with shop personnel to ensure product/collection supply meets demand.

Sales & Operations Manager - Promod

Al Hokair Group, KSA
01.2001 - 05.2003

Massimo Dutti - Assistant Brand Manager

Al Hokair Fashion Retail
01.1999 - 01.2001
  • Developing & driving the sales & operations area managers to increase sales.
  • Promote high standards of customer service & implement to ensure customer satisfaction.
  • Ensure that all staff & store adhere to compliance requirement in relation to operational activity and company policies and procedures.
  • Managing the operational activities for all retail units such as maintenance, utilities & repairs.
  • Identify underperforming stores and develop an action plan to address and manage issues effectively.
  • Ensure that all staff are positively motivated and that poor performance is addressed using the appropriate method.
  • Evaluating the staff, shop and the garments.

Retail Sales Manager

El-Zay, Wear Manufacturing Company
01.1997 - 01.1999
  • Develop a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
  • Responsible for the performance and development of the sales team.
  • Conducted one-on-one review with all sales team to build more effective communications, to understand training and development needs.
  • Provided timely feedback to senior management regarding performance.

Education

Graduate Diploma - Strategic Leadership

Asset College, North Lakes
01.2020

Associate of Science - Architecture and Interior Design

Arab Community College, Amman
01.1994

Skills

  • Excellent practice on software packages: Windows, Word, Excel, Access, PowerPoint and Internet
  • Arabic, English
  • Budgeting, Forecasting, Business planning & customer service

Training

  • Computer comprehensive course- Jordan.
  • Customer service training – Jordan.
  • Quality point knowledge – Jordan
  • Massimo Dutti Training – Spain.
  • Promod Training – KSA.
  • PMP (attended) – Egypt.
  • Change through leader ship program – AUC – Egypt.
  • Finance for none finance – AUC – Egypt.

Timeline

Co-Founder - Art Of Beauty-Egypt
11.2022 - Current
Chief Commercial Officer - Geneena Group
12.2019 - 10.2022
Country Director - Al Hokair Fashion Retail
05.2015 - 10.2019
Operations Manager - Al Hokair Fashion Retail
10.2012 - 05.2015
Sales & Operations Manager - US Polo, Anotah, ADL & Disegual - Al Hokair Fashion Retail
10.2010 - 10.2012
Owner - NYX Cosmetics & Acc
08.2003 - 08.2010
Sales & Operations Manager - Promod - Al Hokair Group, KSA
01.2001 - 05.2003
Massimo Dutti - Assistant Brand Manager - Al Hokair Fashion Retail
01.1999 - 01.2001
Retail Sales Manager - El-Zay, Wear Manufacturing Company
01.1997 - 01.1999
Asset College - Graduate Diploma, Strategic Leadership
Arab Community College - Associate of Science, Architecture and Interior Design

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