Khalid Mashrah
Summary
A versatile Director of Picture and Content Creator based in Downtown Los Angeles. I bring a “will do it” attitude and thrive in both run-and-gun and professional video production environments. My background spans six years in documentary work and one year in marketing, equipping me with the skills to handle various production challenges.
I've successfully managed content strategies, like boosting TikTok followers by 490% and increasing Instagram engagement by 128%. My hands-on approach has driven impactful results, including a 20% sales increase during peak campaigns. I'm adept at all stages of video production from pre-production to final edits and excel in creating high-quality, engaging content.
My experience on diverse sets, combined with my ability to adapt and lead, makes me a strong candidate to bring creativity and efficiency to any project. I'm excited to leverage my skills and enthusiasm to contribute effectively to your team.
Overview
6
6
years of professional experience
Work History
Digital Content Creator
Sole Proprietary
01.2021 - Current
- Directed and produced over 450 pieces of diverse content, improve reach to the brands I worked with by 5x the amount of views.
- Applied current editing and Film tools to tell great stories. That resonate with today's audience.
- Strengthened content through proofreading and editing.
- Coordinated with marketing to build out AD Campaigns and Content Strategies.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Managed content across multiple platforms for widest audience reach.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Performed research on available locations, sun position, props and weather conditions at prospective film sites.
- Elevated video quality through creative and tasteful sound design and color grading.
Director of Picture & Content Production Manager
Action Clutch
01.2023 - 01.2024
- Promoted within 6 months at Action Clutch to oversee content production, demonstrating rapid adaptability and leadership in high-stakes environments.
- Oversaw post-production activities by performing editing, color corrections and motion graphic design, guaranteeing high production value.
- Screened and coordinated 23 crew members and production contractors for editing, shooting, motion graphics and set design.
- Created and distributed scripts, shot lists and location plans.
- Devised marketing plans using digital strategies, social advertising, and event tactics. To help expand our social media content.
- Managed annual marketing budget in excess of $200k.
Education
High School Diploma -
Jefferson High School
Rockford05.2018
Skills
- Cinematography and visual storytelling
- Content strategy and social media management
- Creative problem solving
- Leadership and collaboration
- Video production and editing
- Managed a team of editors to deliver 260 pieces of content and 1900 posts across all platforms in one year, evidencing strong project management and team leadership skills
- Social media expertise
- Content Strategy
- Quality Control Analysis
- Shot list reading
- Composition understanding
- Storyboard creation
City
Los Angeles
State
California
Street
1827 Wilcox Ave
Personal Information
My portfolio: Itbekhalid.com
Languages
Arabic
Limited Working
English
Native or Bilingual
Software
FCP
Davinci Resolve
Premiere Pro
Excel
Lightroom
Photoshop
Capcut
Canva
StudioBinder
Timeline
Director of Picture & Content Production Manager
Action Clutch
01.2023 - 01.2024
Digital Content Creator
Sole Proprietary
01.2021 - Current
High School Diploma -
Jefferson High School
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