Khandokar Ashif uz Zaman
Auburn,USA
Summary
Strategic Marketing Professional with a strong track record in market analysis, digital advertising campaigns, and brand management. Known for delivering projects efficiently and productively, while integrating innovative strategies that drive business growth. Core competencies include exceptional communication, teamwork, and adaptability. Committed to creating impactful solutions that contribute to a better world.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Head of Digital & Special Projects
Salt Creatives and Events Limited
Dhaka, Bangladesh
09.2020 - 09.2024
- Worked closely with senior management team on long term plans for growth of the company's digital presence.
- Provided leadership in developing innovative ideas that would enhance customer experience across all digital channels.
- Delivered marketing strategy updates to upper-level management.
- Planned advertising campaigns for online, print and other mediums.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Collaborated with vendors to enhance digital marketing efforts and leverage external expertise.
- Established relationships with key stakeholders in order to facilitate collaboration between departments within the organization.
Assistant Manager, Digital
Pearl Communications Pvt.
Dhaka, Bangladesh
01.2017 - 08.2020
- Conducted performance reviews for team members.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Implemented quality control measures to uphold company standards.
- Reviewed completed work to verify consistency, quality, and conformance.
- Assigned tasks to associates to fit skill levels and maximize team performance.
Marketing Intern
BMSL Investment Limited
Dhaka, Bangladesh
09.2016 - 12.2016
- Conducted market research to identify trends, customer needs, and competitor activities.
- Analyzed market trends to identify potential opportunities.
Part-time Online Marketing Officer
Cafe Anthro
Dhaka, Bangladesh
01.2015 - 08.2016
- Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
- Monitored and reported on operational performance metrics.
- Set specific goals for projects to measure progress and evaluate end results.
- Execute social media marketing campaigns
Part-time Private Tutor
Freelance
Dhaka, Bangladesh
01.2009 - 08.2016
- English Language, Bengali Language, Mathematics and Social Studies Specialization for Grade 3-6
- Built student self-confidence by working through stages of study concepts and using positive reinforcement techniques.
- Motivated students using feedback and encouragement.
Part-time Operations Executive
Reyan's Fashion Gallery and CD Sound
Dhaka, Bangladesh
01.2012 - 12.2014
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
- Delegated work to staff, setting priorities and goals.
- Monitored and improved efficiency of processes, team performance, and customer service.
Part-time Content Writer
Dhaka Tribune
Dhaka, Bangladesh
01.2013 - 01.2014
- Wrote entertainment articles on weekly magazine
- Collaborated with writing team to develop scripts and concepts.
Part-time English Language Teacher
British Colombia School
Dhaka, Bangladesh
01.2013 - 07.2013
- Collaborated with other teachers in order to share best practices in teaching English language effectively.
- Assisted students in understanding the use of grammar rules while speaking or writing in English.
Education
Bachelor of Business Administration - Marketing
North South University
Dhaka, Bangladesh01.2017
Advanced Level - Accounting, Business Studies, Mathematics
Mastermind
Dhaka, Bangladesh12-2011
Ordinary Level - Accounting, Bengali, Commerce, Computing, Economics, English Language, Mathematics
Mastermind
Dhaka, Bangladesh12-2009
Skills
- Public speaking and presentation expertise
- Multilingual communication (English, Bangla)
- Creative and academic writing skills
- Operational and performance reporting
- Team leadership and cross-functional collaboration
- Advanced proficiency in MS Office applications
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effect, Audition)
- Social media management and audience engagement
- Online advertising and campaign management
- Digital marketing strategy development
- Content creation and strategy management
- Marketing automation tools proficiency (eg, Mailchimp, HubSpot)
- Video production and editing management
- Analytics and data-driven decision-making
- Event planning and project coordination
Clients handled
HSBC Bangladesh | Berger Paints Bangladesh Limited | Dan Cake Bangladesh | Ajinomoto | Puegeot | ActionAid | Save the Children | SAJIDA Foundation | BRAC | Aarong Dairy | Adex Lighting | HMBR Fix It | CDMI Inc. | Perfect Credit Insurance | Daraz Bangladesh (Alibaba) | Pran | Igloo Ice-cream | Japan East West Hospital | LankaBangla Securities | IPDC | Omron Healthcare | Shell Lubricants | UNDP | Vital Stratigies | Walton and many more.
Affiliations
Organized by Mediam Group by Aleph
- AdWords Fundamentals by Google
- Display Advertising by Google
- Search by Google
- Optimization for Success by Google
- Grow your App Business by Google
- Retain Your App Users by Google
- Ready, Set, Sell by Google
- Reach + AI by Google
- YouTube Shorts by Google
Organized by httpool by Aleph
- Media Buying Fundamentals by Meta
- Media Planning Fundamentals by Meta
- Media Fundamentals by Meta
- Shorten the Path from Discovery to Purchase by Meta
- Design Creative to Drive Action by Meta
- Measurement and Analysis on Facebook by Meta
- Stronger Connections with Conversions API by Meta
- Power your Advertising with Dynamic Ads by Meta
- Implementing Liquidity Tools by Meta
- Sports Marketing by Meta
Passion Projects
- Bangladesh Cancer Warriors - An online support group for Cancer affected patients and family
- Dhaka Miniature Art Gallery - Country's first Online Miniature Art Gallery
- Lodi on Air - An autobiography series of an Advertising Industry Icon
- Bangladesh Drum Day - Country's first Drummer-only centric event and competition
- Nodi Rocks - Country's first Climate Care initiative, using music as a tool
- Microcepts - A back-end creative development wing for advertising agencies
Languages
English
Full Professional
Bengali
Native/ Bilingual
Extracurricular Activities
- Guest Speaker at the Weekly Show “Shatdin” on Nexus TV to feature Nodi Rocks (2023)
- Guest Speaker at International Water Conference 2023 (2023)
- Guest Speaker at Dhaka Lit Fest 2015; discussing the Rise of Pop Fiction in Bangladesh (2015)
- Attended “Nsuers Meet the Corporate Icon” by North South University’s YES club (2012)
- Participated in Food Sale and Blood Camp organized by MMCSC (2011)
- Participated in “Liberation War Expedition” by UNYSA Bangladesh (2011)
- Participated in High School sports: Basketball, Cricket and Chess (2009-2011)
Accomplishments
- 2023 A Fiction Novel: Chasing after Fireflies; Published by Anonymous Publication
- 2015 A Fiction Novel: Faded; Published by Bengal Publication on Dhaka Lit Fest 2015.
- 2013-2014 Book and TV Series Reviews: Articles published in T-mag and Avenue-T Magazines.
Competitions
- Thought For Food (TFF) Challenge, The SLT project (Solution for Little Things), 2015
- The Social Business Forum, The B-Hive project, 2013
Certification
- Google Digital Marketing & E-commerce Specialization Professional Certificate
- Meta Social Media Marketing Professional Certificate
- GRE® General Test (Verbal & Quantitative Reasoning: 294, Analytical Writing: 3.5 out of 6)
- ETS TOFEL iBT (107 out of 120)
References
Sharmin Sultana Sumi
Relationship: Direct Supervisor
CEO, Salt Creatives and Events Limited
Mobile: +8801712195633
Email: sumi@saltcreatives.net
Dr. Michael C. Grayson
Relationship: Client
CEO and Founder, CDMI Inc.
Mobile: +1 (516) 870-8497
Email: 990credit@gmail.com
Moushumi Shabnam
Relationship: University Professor
Professor, Anthropology
Mobile: +1 (929) 328-4053
Email: joyee01@yahoo.com
Timeline
Head of Digital & Special Projects
Salt Creatives and Events Limited
09.2020 - 09.2024
Assistant Manager, Digital
Pearl Communications Pvt.
01.2017 - 08.2020
Marketing Intern
BMSL Investment Limited
09.2016 - 12.2016
Part-time Online Marketing Officer
Cafe Anthro
01.2015 - 08.2016
Part-time Content Writer
Dhaka Tribune
01.2013 - 01.2014
Part-time English Language Teacher
British Colombia School
01.2013 - 07.2013
Part-time Operations Executive
Reyan's Fashion Gallery and CD Sound
01.2012 - 12.2014
Part-time Private Tutor
Freelance
01.2009 - 08.2016
- Google Digital Marketing & E-commerce Specialization Professional Certificate
- Meta Social Media Marketing Professional Certificate
- GRE® General Test (Verbal & Quantitative Reasoning: 294, Analytical Writing: 3.5 out of 6)
- ETS TOFEL iBT (107 out of 120)
Bachelor of Business Administration - Marketing
North South University
Advanced Level - Accounting, Business Studies, Mathematics
Mastermind
Ordinary Level - Accounting, Bengali, Commerce, Computing, Economics, English Language, Mathematics
Mastermind
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