Khangai Manlaibayar
Oakland,CA
Summary
Dynamic marketing leader with extensive experience at MCS Total Distribution, specializing in digital marketing and brand management. Proven track record in developing impactful strategies that enhance customer engagement and drive growth. Adept at data analysis and team leadership, successfully aligning marketing initiatives with business objectives to achieve significant market presence.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Head of Marketing
MCS Total Distribution
Ulaanbaatar, Mongolia
03.2022 - 12.2024
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Managed social media channels to increase audience interaction and reach.
- Oversaw content creation for promotional materials and digital platforms.
- Collaborated with sales team to align marketing campaigns with business goals.
- Conducted market research to identify trends and consumer preferences.
- Coordinated events and trade shows to promote company offerings effectively.
- Analyzed campaign performance data to inform future marketing decisions.
- Trained team members on best practices in digital marketing techniques.
- Managed creative teams responsible for developing content such as blog posts, videos or infographics that support overall marketing objectives.
- Managed relationships with external vendors including advertising agencies, media outlets and design firms.
Senior Marketing Manager
Tavan Bogd Group
Ulaanbaatar, Mongolia
11.2021 - 03.2022
- Developed and executed comprehensive marketing strategies for diverse product lines.
- Led cross-functional teams to enhance brand visibility and market presence.
- Managed digital marketing campaigns using SEO, PPC, and social media platforms.
- Analyzed market trends to identify opportunities for product promotion and growth.
- Oversaw budget allocation for marketing initiatives to ensure resource optimization.
- Collaborated with sales teams to align marketing efforts with business objectives.
- Conducted competitor analysis to inform strategic decision-making and positioning.
- Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives.
- Designed customer segmentation models to target specific audiences with tailored messaging.
Head of Marketing
Naran Foods LLC
Ulaanbaatar, Mongolia
10.2017 - 06.2021
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Managed social media channels to increase audience interaction and reach.
- Oversaw content creation for promotional materials and digital platforms.
- Collaborated with sales team to align marketing campaigns with business goals.
- Conducted market research to identify trends and consumer preferences.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Marketed products and services at tradeshows and promotional events.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Leveraged data analytics tools to track customer behavior and preferences for targeted marketing efforts.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Coordinated with sales teams to develop marketing strategies that align with sales objectives.
- Designed and implemented email marketing campaigns to nurture leads and retain customers.
Research Analyst
Mongolian Marketing Consulting Group
Ulaanbaatar, Mongolia
08.2017 - 10.2017
- Analyzed data trends to support strategic decision-making processes.
- Trained interviewers in proper techniques to collect relevant and reliable data.
- Built research instruments and drafted questions for digital, traditional and in-person surveyes.
- Devised processes for using research data to identify and capitalize on advertising opportunities.
Sales Agent
Mogul Service & Support
Ulaanbaatar, Mongolia
07.2016 - 06.2017
- Engaged customers to understand their needs and provide tailored service.
- Facilitated product demonstrations to showcase features and benefits.
- Processed sales transactions accurately and efficiently using point-of-sale systems.
- Collaborated with team members to achieve daily sales goals and objectives.
- Managed customer inquiries, ensuring prompt and effective resolution of issues.
- Maintained product knowledge to assist customers with informed decision-making.
- Supported marketing initiatives by promoting new products during customer interactions.
Marketing Specialist
Tavan Bogd Group
Ulaanbaatar, Mongolia
06.2014 - 09.2014
- Collaborated with team members to develop marketing campaigns and strategies.
- Assisted in creating engaging content for social media platforms and websites.
- Conducted market research to identify trends and consumer preferences.
- Analyzed data from marketing efforts to improve future campaigns and initiatives.
- Managed email marketing campaigns, ensuring timely distribution and audience targeting.
Education
MBA - Marketing Management
Lincoln University
Oakland, CA01-2027
BBA - Business Administration
Institute of Finance And Economics
Mongolia06-2016
High School Diploma -
48th School of Mongolia
Mongolia06-2012
Skills
- Digital marketing
- Market research
- Data analysis
- Content creation
- Brand management
- Social media strategy
- Team leadership
- Influencer partnerships
- Product marketing
- Branding
Affiliations
Academic & Intellectual
- Teacher of MCS Academy (improving critical thinking & communication)
- Captain of Basketball team in Mongolian G League (collaboration, leadership)
- Volunteer Tutor for younger students (mentorship, teaching)
- Organizer National Association of the Deaf (of Mongolia)
- School Choir / Band (discipline, teamwork, performance)
- Drama Club (public speaking, confidence, storytelling)
- Varsity Soccer / Basketball (teamwork, perseverance, time management)
- Crossfit / Outdoor Club (resilience, appreciation of nature)
- Learning a new language (cultural awareness, adaptability)
- Travel or cultural exchange program (open-mindedness, global perspective)
- Part-time work or internships (responsibility, real-world skills)
Accomplishments
- 3 times championship of Mongolian National Basketball Association
- Best Speaker of Conference of Mongolia
- Olympiad of Marketing of Mongolia
- Two-time Employee of the Year
- Ten-time Employee of the Month
Certification
- English Language Certificate – [MPT 8001] | July 2012
- How to develop start-up business Certificate - MCS Academy | 2022
- IELTS Academic – Band 6.0 | 2024
- Certified teacher /Communication, Attitude, Relationship/ 2024
Languages
English
Limited
Timeline
Head of Marketing
MCS Total Distribution
03.2022 - 12.2024
Senior Marketing Manager
Tavan Bogd Group
11.2021 - 03.2022
Head of Marketing
Naran Foods LLC
10.2017 - 06.2021
Research Analyst
Mongolian Marketing Consulting Group
08.2017 - 10.2017
Sales Agent
Mogul Service & Support
07.2016 - 06.2017
Marketing Specialist
Tavan Bogd Group
06.2014 - 09.2014
MBA - Marketing Management
Lincoln University
BBA - Business Administration
Institute of Finance And Economics
High School Diploma -
48th School of Mongolia
Similar Profiles
Brynn WhiteBrynn White
Payroll/Benefits Administrator at Total Distribution, Inc. (D+S Distribution, Inc.)Payroll/Benefits Administrator at Total Distribution, Inc. (D+S Distribution, Inc.)
Melissa ButlerMelissa Butler
Customer Service Representative at Total Distribution Service Inc.Customer Service Representative at Total Distribution Service Inc.
ADRIEL JIMENEZADRIEL JIMENEZ
Warehouse Operations Lead. at Hermann Total Distribution ServicesWarehouse Operations Lead. at Hermann Total Distribution Services
Christian TrotterChristian Trotter
Operations Manager at AmtrakOperations Manager at Amtrak
James ZenoJames Zeno
Commercial Truck Driver at Goodwill Industries Of Greater East BayCommercial Truck Driver at Goodwill Industries Of Greater East Bay