Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Timeline
Hi, I’m

Khanh-Thy Gonzales

El Segundo,CA
Khanh-Thy Gonzales

Summary

B2B product marketing and business management professional with almost 20 years of data-centric experience in planning, developing, executing, and tracking progressive GTM strategies, campaigns, product launches, market research, and content development. Proven analytical, research, and project management skills with the ability to successfully lead diverse, cross-functional teams. Exceptional ability to communicate (written, oral, and visual) persuasive value propositions and translate complex data/information. Strong interpersonal skills that effectively seek resources and lead teams to engage in highly collaborative and strategic environments. Creative with an eye for detail in messaging and communications using CRM systems and marketing tools.

Overview

19
years of professional experience
1
Certification

Work History

Infineon Technologies
El Segundo, CA

Product Management, Business Manager & Enablement
11.2018 - Current

Job overview

  • Lead diverse, cross-functional, cross-border colleagues for data-centric product management and marketing strategies with efforts on planning, executing, sales enablement, and reporting for artificial intelligence (AI) opportunities
  • GTM strategy: collaborate with field, sales, and technical marketing to identify customer pain points, interpret requirements, define value propositions, develop pricing, and ramp-up strategy for lead generation and move opportunities through the sales funnel
  • Product launch: successfully developing new products that satisfy market needs from idea to launch; consult with product and technical marketing teams to evaluate the business case and portfolio fit for new products; build marketing content and collateral for message development and business enablement
  • Market research: collect customer requirements and pain points to understand product development and market trends; assess and analyze competitive landscape; communicate strategy to field for product positioning and messaging
  • Product Management, Business Manager & Enablement (8/23-present), Product Marketing Manager (9/19-8/23), Project Office (11/18-9/19)

New Mexico Hospitality Association
Albuquerque, NM

Chief Marketing and Sales Officer
06.2015 - 05.2018

Job overview

  • Define value propositions and sales goals; implement and oversee marketing budget; manage marketing and sales team; design, develop, & manage digital marketing efforts including newsletters, email marketing, website, social media, direct mail, & sales scripts
  • Generate and implement effective GTM planning, strategy, and sales programs targeting C-level executives
  • Lead and manage marketing and sales team to increase membership, sponsorship, attendance and event attendance by 75%
  • Ensure execution of events are profitable, on-time, within budget, and align with sales goals & marketing objectives
  • Chief Marketing and Sales Officer (2/18–5/18); Dir. of Marketing & Sales (7/16–6/17); Marketing & Events Mgr. (6/15–7/16)

Lighthouse Technologies, Inc.
Dayton, OH

Marketing Lead & Manager
12.2009 - 06.2015

Job overview

  • Lead and manage marketing dept.: generate and execute marketing strategy, plan and budget programs targeting C-level executives including: events, campaigns, MarComm, branding, target market generation, graphics/design, & sales scripts
  • Work closely with upper management’s leadership team, practice managers, and subject matter experts (SMEs) to create marketing strategy and plan for service product launch in cadence with the goals of the business
  • Ensure execution of projects are on-time, within budget, and in-sync with marketing goals and business objectives
  • Marketing Lead & Manager (6/13–6/15); Marketing Specialist (1/12–6/13); Marketing/Administrator (12/09–1/12)

National Solutions, Inc.
Fort Walton Beach, FL

National Sales and Marketing Manager
01.2006 - 09.2009

Job overview

  • Increase client portfolio by 90%, revenue by 25%: Develop and manage marketing programs/campaigns for clients
  • Conduct meetings to mid/upper-level managers & executives to develop relationships, enhance brand recognition, & increase sales
  • Manage, plan, & implement tradeshows: booth design/execution, marketing messaging/collateral, timeline generation, target lists
  • Execute weekly training sessions to increase sales, improve customer service, and maximize office efficiency
  • Contractor (10/08–9/09); National Sales and Marketing Manager (1/06–08/08)

Education

University of New Mexico
Albuquerque, NM

Project Management Certification
06.2018

Santa Clara University
Santa Clara, CA

Bachelor of Science in Commerce – Marketing; Minor in Studio Arts
06.2004

Skills

  • Microsoft Office (Outlook, Word, Excel, PowerPoint, Publisher, OneNote)
  • Google Docs
  • Adobe Creative (Illustrator, InDesign, Photoshop)
  • ConstantContact (marketing automation,)
  • Microsoft Movie Maker
  • HTML
  • Drupal
  • CRM: Microsoft Dynamics
  • MemberZone

Certification

  • Ethics for Managers and Executives
  • SEO Certification
  • Social Media Marketing for Businesses

Volunteer Experience

  • Power Systems Ambassador, Employee Resource Group (Women in Tech, Working Parents, Lean In) – Infineon Technologies
  • VP of Communications – El Segundo High School Marching Band
  • Co-Guard Mom - El Segundo High School Winter Guard
  • Fundraising & Costuming – Music West Inc.
  • Leader - Girl Scouts of America

Timeline

Product Management, Business Manager & Enablement

Infineon Technologies
11.2018 - Current

Chief Marketing and Sales Officer

New Mexico Hospitality Association
06.2015 - 05.2018

Marketing Lead & Manager

Lighthouse Technologies, Inc.
12.2009 - 06.2015

National Sales and Marketing Manager

National Solutions, Inc.
01.2006 - 09.2009

University of New Mexico

Project Management Certification

Santa Clara University

Bachelor of Science in Commerce – Marketing; Minor in Studio Arts

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Khanh-Thy Gonzales