KHENDALL BEALE

Responsible for providing direct contract services to businesses and organizations in strategic communications development, marketing services, social media development and management, program development, and special events.

Key Accomplishments include:

• Provides graphic design/ marketing support to DC Department of Behavioral Health to increase online marketing.
• Provides special event (marketing) services for University of District of Columbia (2015-) resulting in increased student engagement.
• Provides program development, marketing, and partnership support to Dance Institute of Washington ( 2018-.)
• Provided strategic communication services (internal/external communications), social media management, and programs development for Edgewood-Brookland Family Support Collaborative and capacity building community partners in 2015/2016/2018. Services resulted in increased online visibility, increased internal engagement with social media, and efficient and effective programming.

*Additional work experience will be available upon request.

Responsible for developing an organization-wide communications plan to ensure a consistent voice aligned with DC Greens values which includes the daily management of public relations, including press releases, media requests, social media, and internal, external and donor communications.

Key Responsibilities include:

• Develops communications strategies to drive employee communications.
• Advises executive leadership with communication strategies to advance work culture and retain staff.
• Oversees all storytelling aspects that includes writing and editing stories and profiles for company website and newsletter
• Develops and conducts trainings on successful internal and external communications strategies to executive and mid-level leadership.
• Manages editorial calendars and rescheduled PR events and meetings.
• Produces internal communications for all projects.
• Supports project launch plans through development and implementation of internal and external communication strategies.
• Builds and maintains relationships with internal staff members and external organizational partners
• Oversees and manages all aspects of brand identity which included development of key marketing collateral, graphic, and digital information tools.
• Manages communication department's $85,000 budget.
• Assists with media interviews, prepping guests and offering assistance with public speaking.
• Develops and promoted corporate brand, images and identity to media and public.
• Reviews marketing materials and documents for brand accuracy and trending design.
• Drafts speeches for company executives and advised on media talking points.
• Builds and strengthens industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.

Responsible for conceptualization, planning, and execution of strategic internal and external communications for the

See Forever Foundation and its oversight of the Maya Angelou Schools (MAS) in Washington, DC. Daily tasks include managing all aspects of the organization’s internal communications, editorial and storytelling initiatives, multimedia projects, and actively engaging press relationships, donor base, corporate and community partners.

Key Accomplishments include:

• Developed and implemented successful internal and employee communications strategies.
• Mentored local personnel on best practices and protocols to maximize productivity
• Worked with high-level stakeholders to develop and lead internal strategic planning review process resulting in finalized recommendations of best practices.
• Provided project management support to key departments to increase outcomes with organizational goals. Managing projects collaboratively with contributors and/or teams.
• Built and strengthened strategic relationships with non-profit partners, government officials, vendors, advertising agencies and leading industry partners particularly to address critical needs related to COVID-19 pandemic.
• Provided leadership over redevelopment of organization’s official website with external consultants that increased online visibility and accessibility by 25%.Led key organizational fundraisers through collateral development and online giving to include Giving Tuesday and other year end campaigns.
• Utilized Digital Communications strategies to increase visibility and online engagement ratings by 300% through targeted social media marketing campaign, effective SEO, online strategies, and media coverage in 2021.

Responsible for development and management of internal and external collaboration, including building relationships with community members, government officials, nonprofit partners to bring various resources and programming to AppleTree Schools and underserved communities. Daily tasks include management of programming, recruitment of partnerships, execution of partnership agreements, grant compliance, resource management, internal/external professional engagement, internal and external events management and program evaluation.

Key Accomplishments include:

• Assisted with full planning and implementation of Annual Community Block Party (2018-2019) with local radio station partner.
• Recruited and onboarded eight renewable partnerships and programs between 2015-2018 at low/no cost to organization.
• Executed programming that increased parent/family engagement by 25%.
• Programs included partnerships with LIFT-DC regarding financial literacy, Sitar DC and The Phillips Collection, and Dance Institute of Washington child/parent art inclusion programming and Kingman Park Community Garden for school based garden program.
• Designed and produced marketing material and multimedia tools to advertise programming to internal and external stakeholders.
• AppleTree broadcast commercial was developed and filmed in 2018.

*additional work experience from 2012-2014 are available upon request.