Khoolud Sarmad

• Wrote captivating, goal-oriented lieces of content for: Social Media Posts, Push Notifications (for app), In-App Banners, In-App Popups, Articles (SEO), Flyers, Company Profiles, In-App Waiting Screens, Scripts, Google Ads Posts (usually 5 options of captions and videos/designs for the same concept), and Google Forms Content.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Managed competing deadlines with efficiency.
• Presented clients with unique copy options based on overall marketing objectives.
• Produced original, creative content for promotional advertisements and marketing materials.
• Created content for websites and online publications.
• Improved click conversion rates with strategic creation of online advertisements.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Formatted copy to align with project-specific guidelines.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.
• Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
• Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
• Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
• Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
• Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.

Hired as a Copywriter and Content Creator/Strategist

• Guided a skilled content team to deliver monthly social media content
• Oversaw creative teams' day-to-day operations
• Fostered a collaborative environment
• Coordinated projects to ensure creative visions were affectively driving results
• Executed effective Content Plans and Strategies for multiple clients and industries
• Collaborated to social media management (statistics and content publishing) to improve content
• Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
• Enhanced overall content quality by providing thorough editing services for internal documents, marketing materials, and web copy.
• Boosted brand engagement by creating compelling social media posts and campaigns.
• Facilitated seamless collaboration between departments via clear communication of project goals, timelines, and desired outcomes throughout all stages of content development.
• Collaborated with cross-functional teams to produce engaging multimedia content for both online and offline channels.
• Strengthened content through proofreading and editing.
• Analyzed conversion and bounce rates to measure success of content.

• Developed captivating content across various platforms
• Managed the company's presence on social media channels
• Engaged with the audience
• Executed Content Plans and Strategy to ensure effective communication
• Published and scheduled all content.
• Produced bilingual (Arabic and English) content for various social media platforms.
• Edited content as needed to be published on LinkedIn.
• Consistently met project objectives by effectively managing multiple assignments simultaneously while maintaining high-quality output.
• Optimized social media presence by creating share-worthy content that encouraged organic reach and audience engagement.
• Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.

• Optimized landing pages for maximum user experience, resulting in lower bounce rates and increased conversions.
• Developed captivating headlines and taglines that captured consumer attention and drove sales.
• Showcased expertise in storytelling by turning complex ideas into easily digestible narratives tailored towards specific target audiences.

• Script translation (Arabic into English and vice versa), Proofreading (Arabic & English -in terms of grammar, context, language, and expressions)
• Developed a strong working knowledge of industry-specific terminology through extensive research and continuous professional development.
• Managed multiple projects simultaneously while maintaining strict deadlines and attention to detail.