Khursheed Parakh
Minneapolis,USA
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
19
19
years of professional experience
Work History
Director – Consumer Strategy and Segment Marketing (Product Marketing)
Fidelity Investments
02.2022 - 12.2024
- Selected to develop marketing strategy for high ambiguity projects, e.g. testing new AI-built retirement income prediction to engage single account customers into deeper planning; grow Managed Accounts through launch of expanded Separately Managed Accounts portfolio and create marketing strategy for never-before-promoted Team Advisory hybrid offering.
- Drove $87M in asset growth by designing and executing a deepening and acquisition strategy for the launch of an expanded Separately Managed Account (SMA) product portfolio, including multi-channel campaigns.
- Identified a 10% price-reduction opportunity by conducting extensive competitive benchmarking and research on potential AUM and fee impacts.
- Improved account opening rate by ~6% for Fidelity Managed FidFolios through funnel drop-off analysis and influencing UX roadmap.
- Grew accounts by ~3.8% for Fidelity Managed FidFolios by analyzing key entry points and redesigning critical Managed Accounts product page.
Lead Consultant – Strategy Insights and Research
Wells Fargo & Co.
05.2019 - 02.2022
- Hired for a new position created to advance strategy consulting for brand teams. Demonstrated strategic approach to increase engagement with key segments defined by Enterprise Consumer Brand team, leading a team of Analytics, Research, UX Design, Media, Legal, Agency, and Finance partners. Delivered a unique website, content creation system, and quarterly research insights through a ‘learning lab’ and ongoing channel optimization.
- Increased engagement by 12% among high-income Millennials with tailored and curated financial literacy content.
- Awarded Gramercy Award for high quality of strategy and content in Money Strategies financial literacy site.
- Achieved 30% positive sentiment change through user experience research insights for mobile and desktop.
- Led 25-person cross-functional team to establish Emerging Affluent Segment consumer strategy for high-income millennials based on iterative research and analysis.
- Delivered Bankruptcy journey and consumer insights resulting in critical improvements prioritized for customer teams serving Mortgage customers facing financial hardship.
Lead Consultant – Business Processes
Wells Fargo & Co.
05.2018 - 05.2019
- Served as Chief of Staff for Financial Crimes Data Services leader, coordinating and leading strategic forecast and resource management process and managing executive leadership monthly reporting and prioritization summits.
- Decreased project turnaround time by 15% by building tailored Jira process for the team.
- Supported $20MM technical project portfolio for Financial Compliance, by developing forecast and resource allocation process for on/off-site Business Analyst, Development, and QA resources.
Strategic Marketing Manager
Cargill Cocoa & Chocolate, NA
07.2015 - 05.2017
- Selected to build and lead a new marketing team consulting financial services clients in Branding, Packaging, Communications, and Sustainability. Managed a $5MM budget to establish Cargill as the #2 player in North America with new branding and positioning post-acquisition of ADM Cocoa.
- Drove 4% increase in new sales volume despite supplier consolidation by rebranding with new positioning, broadening trade-show presence, and refreshing creative assets across all facets of the newly integrated business.
- Developed a 5-year, $130MM revenue strategic plan and product roadmaps contributing competitive analysis, customer value, and market mapping that positioned the new integrated Cocoa business to deliver promised merger KPIs.
- Hired and developed a team of 6 high-performing marketing professionals through weekly meetings and conducting one-on-one mentoring, which led to receiving top 10% manager scores and advancement for the team.
Sr Manager – Lifecycle Marketing
Target Corporation
07.2005 - 07.2015
- Progressive advancement through multiple roles with increasing scope and accountability.
- Drove 130% ROI with $10MM Baby Lifecycle Marketing strategy and program, leveraging multiple segmentation models and data analytics earning SVP award for marketing innovation.
- Managed a team of Marketing Campaign project managers supporting $100MM Style and Home categories, delivered 15+ projects across Digital Media & Advertising, Search, Social, and E-Commerce channels.
Education
Master in Business Administration - Marketing
Master in Business Administration - International Business
User Experience Design Certificate Program - undefined
Skills
- Team and Cross-Functional management - Team Mentoring and Development, Project and Program Management Strategy Development - Go-to-market strategy, Competitive Analysis, Qualitative/Quantitative Market Research, Journey Mapping, Customer Segmentation, Business analysis, Testing and KPI monitoring Marketing and Campaign Planning - Lifecycle Marketing, Product Marketing, Positioning, Creative Brief-writing
Accomplishments
- Developed a launch strategy for Fidelity Separately Managed Accounts portfolio expansion generating $87MM asset growth and adding net new clients to Advisor books.
- Built and developed a strategic marketing team at Cargill Cocoa and Chocolate to gain customers in a post-acquisition environment, resulting in a 4% increase in sales volume despite buyer consolidation.
- Led 25-person cross-functional High Income Millennial digital financial literacy program, delivering Gramercy Award-winning Wells Fargo Money Strategies site and 12% greater engagement.
STRATEGIC MARKETING LEADER
Go-To-Market Strategy | Product Marketing | Financial Services and Banking Solves consumer problems using data analysis and strategy with thoughtful team-focused leadership, resulting in new or optimized products, programs, and experiences.
MARKETING LEADER SPECIALIZING IN GROWTH, CUSTOMER EXPERIENCE, AND DATA-DRIVEN STRATEGY
Proven leader in consumer financial services marketing with a strong focus on driving customer engagement, deepening relationships, and delivering measurable growth. Brings expertise in strategic marketing, go-to-market strategy, and customer experience tailored to the needs of retail banking, investment products, and digital financial tools. Skilled in using analytics and market research to uncover actionable insights and influence customer behavior across channels. Experienced in leading cross-functional teams to launch new products, optimize marketing funnels, and create personalized, insight-driven campaigns that build trust and long-term loyalty.
Timeline
Director – Consumer Strategy and Segment Marketing (Product Marketing) - Fidelity Investments
02.2022 - 12.2024
Lead Consultant – Strategy Insights and Research - Wells Fargo & Co.
05.2019 - 02.2022
Lead Consultant – Business Processes - Wells Fargo & Co.
05.2018 - 05.2019
Strategic Marketing Manager - Cargill Cocoa & Chocolate, NA
07.2015 - 05.2017
Sr Manager – Lifecycle Marketing - Target Corporation
07.2005 - 07.2015
Johnson & Wales University - Master in Business Administration, International Business
Cornell University - User Experience Design Certificate Program,
Rutgers University - Master in Business Administration, Marketing