KHUSHBOO GOEL

As a Technical Product Leader, responsible for sales pipe generation and incremental revenue

Business Development and Go-To-Market

• Developed comprehensive go-to-market plans that encompassed sales enablement, public relations, and digital marketing efforts.
• Increased product awareness to 95% by developing and executing targeted marketing campaigns with 125% growth in market share.
• Defined segmentation and persona-targeted marketing campaigns for FY24, establishing compelling value proposition for Crusoe's target markets to increase cloud revenue by 160%
• Developed and iterated Crusoe Cloud's first go-to-market AI market strategy by fostering collaboration across product, business, operations, and engineering teams.

Customer and Partner Marketing, Relationship Management

• Lead joint marketing initiatives with key OEM partners, including NVIDIA, Dell, AMD, HPE, and Supermicro, aligning product roadmaps and creating impactful co-branded campaigns
• Established strong relationships with key industry influencers to expand brand reach and credibility.
• Partnered with Paid Media, Tech analyst, developer publications to generate awareness and such as Acquired, Techcrunch, The Verge to create brand awareness and market proof points
• Organized trade show participation ( TC, Supercomputing, Silicon valley Cerebral Event, Techcrunch, ICML, CVPR, NeurIps) to showcase products, drive leads, and establish thought leadership within industry.

Content Development and Digital Marketing

• Created brand, product positioning, and messaging for Crusoe Cloud from scratch, enhancing brand credibility in Artificial Intelligence and Machine Learning cloud sector
• Redesigned Crusoe website to clearly articulate value of Crusoe Cloud in context of AI/ML and HPC applications and sustainable energy such as wasted, stranded, clean, and renewable.
• Developed Crusoe's Cloud content suite for external , internal and investor use such as First call deck, sales pitch deck, competitive analysis, event guides, customer use cases.

Leader for Internal Tools to provide diagnostics and recommendations on Meta Product suite such as Ads, Commerce, Branded content, delivery, Signals.

People management & Team Collaboration

• Led team of 6, responsible for consumer insights, Signals resilience, go-to-market recommendations.
• Mentored junior Product Managers in effective project management techniques and industry best practices.
• Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features for Business messaging, Ads delivery, Signals, and Commerce internal tools

Product Strategy and Expansion

• Drove Product Strategy and milestones by working closely with multiple stakeholders such as TPM, Client sales, Partner Sales, Support Agents, Risk Managers, Data Engineers, Data Governance, Finance, Engineering, Infrastructure, compensation, and more to define scope, risk, targets, and win stages
• Identified market opportunities, goals, and risks in programs, credits, and deals Management space by partnering closely with Product, XFN, and research team

Product Development and Data Analysis

• Built 0 - 1 product for Internal diagnostics tools such as Ads delivery, Shops Ads, Commerce, and Signals to provide solutions to reduce product confusion leading to overall Ads unblocked revenue resulting in $700M+ revenue.
• Leveraged Agile methodologies for efficient project management and rapid iteration cycles in response to changing market demands to Built Meta's sales product diagnostics and recommendation platform supporting $XXB revenue
• Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.

Marketing leader for Heroku business and Salesforce Functions; collaborating closely with product, sales, engineering, developer relations, and management

Product Development

• Managed end-to-end product lifecycle for products such as Functions, Microservices, containers, and Apache Kafka to provide CIO/CTO solutions with compute on demand
• Chaired and executed Heroku's biggest FY21 Enterprise product launches - Enterprise Accounts, Shield Redis, BYOK, Private Link, and more, leading to ACV growth by 28% YoY
• Increased overall product efficiency by identifying bottlenecks, reallocating resources, and implementing process improvements. for Heroku data products (Postgres, Kafka, Redis) - leading to 35% growth in userbase.

Messaging and Positioning

• Developed Heroku's first Customer Segmentation, positioning & messaging which led to 38% demand gen growth, and directed new product strategy
• Productized and developed Salesforce Function along with its messaging positioning for TDX 20 with Pressroom contention, sessions, demos, watch-at-home guide, and sales FAQ, raising awareness with potential audience of 29K

Technical Leader and manager

• Responsible for technical PMM team to define, position, and execute Salesforce platform strategy for customer retention and new business opportunities
• Led Salesforce Platform at Salesforce TDX’20 first virtual event with 60+ demos and 12 sessions in collaboration across 30+ PMMs and Dev Relation stakeholders
• Speaker at TDX’19 and Dreamforce’19 for Heroku workflow and CLI with 200+ attendees

Responsible for the expansion of Billion revenue companies into new uncharted segments to increase ROI and expand market share (MSS) to an influential double-digit number

• Developed SSDs product planning, Roadmap definition, MRD/PRD, market intelligence, and financial analytics to base strategic, annual, and quarterly plans in channel, distribution, and direct.
• Drove Expansion of SSDs opportunity in IoT markets like surveillance, automotive, industrial, multi-functional printer, cloud service providers, and enterprise applications to increase WDC MSS by 20% in 2022.
• Generated opportunity for $500Million$ + revenue by successfully launching from incubation to production FIRST targeted solution for Ultrastar SA210 SSD
• Developed business plan to deliver annual revenue expansion (200million $+) in client solid-state device (SSD) product portfolio for Tier 1 OEMs and data center accounts, to broad product segment opportunity.

Billion-dollar revenue market enabler led Product management and demand generation marketing for the Small and Medium Business segment (SMB)

• Led a team of PM, TPM, PMM, and Engineers which resulted in 96% MSS for Intel in the SMB segment in 2015, increased Intel MSS by 2% worldwide by executing the delivery of SMB platforms & solutions and market development through engagement across stakeholder groups
• Surpassed Intel 2015 target by 50 % for SMB segment of 2 Million units enabled with Intel SBA to 3.1 Million total SBA shipments along with 150+ Design Wins including Lenovo, Asus, Acer, Toshiba, and HP
• Launched Intel 14nm Skylake for SMB by crafting product positioning and messaging to communicate key product benefits and generated revenue of more than $250Million in first half of year
• Created dedicated one shop-stop model for SMBs in retail spaces like CDW, Office Depot, and Best Buy
• Awarded 4 Excellence Awards given to only 2% of Intel employees.

Technical Marketing Manager

• Enabled collaboration between ISVs and OEMs in Europe and Asia for hardware cloud solution to effectively reduce cost of development by $5 million.

Senior Software Engineer

• Developed and implemented a competitive analysis & technical plan for smart devices (wearables)
• Awarded 3 Departmental Recognition Awards in recognition of contributions.