Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Khushi Borana

UC SAN DIEGO,CA

Overview

5
5
years of professional experience

Work History

Entrepreneur

Rajesh Cookers - Cookware Manufacturer
Mumbai, Maharashtra
01.2019 - 09.2023
  • Employed data science and computer science expertise to conduct daily analysis of market trends, optimizing marketing campaigns and reducing raw material costs by 20% through A/B testing.
  • Designed visually impactful promotional material using Adobe Photoshop & LightRoom.
  • Orchestrated targeted marketing through Instagram influencers, resulting in a daily increase of 60% in sales leads.
  • Implemented data-driven productivity enhancements in production processes during frequent factory visits and worker interactions, optimizing the sales funnel.
  • Played a key role in the company's marketing strategy, overseeing bi-weekly social media content creation, achieving consistent posting, and increasing global and local followers.

Project Manager Intern

Rainshine-digital entertainment company
Mumbai, Maharashtra
07.2021 - 06.2022
  • Conducted market research and analysis to author 35 interactive business podcasts focusing on productivity, work readiness, and time management.
  • Led a team in managing podcast recordings and releases on platforms including Amazon Prime Audio and Spotify.
  • Maintained client relations by coordinating translation services, bridging content between English and Hindi to expand audience reach.
  • Applied data science techniques to enhance podcast content, ensuring its relevance and appeal to the target audience.

Education

Bachelor of Science - Math-Computer Science, Minor: Business Economics

University of California - San Diego
La Jolla, CA
05-2027

Skills

  • Content Creation & Social Media Marketing
  • Excellent Verbal and Written Communication
  • Customer Relations Specialist
  • Market Research and Analysis
  • Data Analysis for Decision-Making & Business Growth Initiatives
  • Python
  • Java

Accomplishments

  • International Economics Olympiad (2020): Ranked 15th in India, conducted extensive research on economic ideologies.
  • NMIMS Launchpad Summer Program (2020): Selected through a rigorous process, acquired skills in funds allocation, IP rights, branding, prototyping, product design, marketing, pitching, and financial planning.
  • Research at Vijay Bhoomi University (2021): Analyzed "Effect of Coastal Road Construction on Mumbai Pollution," conducted a survey involving 150+ individuals, honing referencing, formatting, and data collection skills.
  • Talerang Career Training Program (2022): Exposure to AI, design thinking, competitor benchmarking, data analytics, and product launch strategies through Harvard Business School case studies.

Affiliations

  • kbtookthis, Founder: Spearheaded a team of 20, producing impactful Instagram reels, stories, and short films supporting non-profits. Achieved 20k+ engagement, showcasing photography's dynamic role in marketing and community service.
  • Head of Photography (2019-2022): Appointed by faculty and the Student Council to lead event photography, steering a team of 15. Contributed to a remarkable 60% increase in the school's social media engagement.
  • Revolutionize STEM (2019-2022): Directed outreach efforts, leading a team of 200 and successfully recruiting senior women as program mentors.

Timeline

Project Manager Intern

Rainshine-digital entertainment company
07.2021 - 06.2022

Entrepreneur

Rajesh Cookers - Cookware Manufacturer
01.2019 - 09.2023

Bachelor of Science - Math-Computer Science, Minor: Business Economics

University of California - San Diego

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Khushi Borana