Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Memberships
Timeline
Generic

Kiah Clarke

New Rochelle,NY

Summary

Digital media strategist with 5+ years of experience in executing paid social campaigns and influencer partnerships. Proven track record in enhancing engagement and optimizing ad performance through multi-platform strategies. Skilled in campaign planning, audience targeting, and collaboration with marketing and analytics teams. Expertise in budget management, post-campaign analysis, and driving performance improvements using data insights.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Creative Director & Head of Sports

Beyond The Block (Nonprofit)
Brooklyn, New York
02.2022 - Current
  • Directed creative strategy and marketing campaigns to enhance community engagement through social media and digital events.
  • Collaborated with leadership to design scalable digital initiatives, expanding audience reach and brand impact.
  • Managed content production and paid promotional campaigns across Meta, LinkedIn, and YouTube platforms.
  • Mentored interns while overseeing project development aligned with organizational objectives.

Data Analyst & Community Engagement

New York Police Department
New York, New York
09.2019 - Current
  • Developed data dashboards and visual reporting tools to enhance community engagement performance.
  • Facilitated strategic communications by segmenting audiences and executing targeted outreach plans.
  • Contributed to city-wide digital awareness campaigns through effective copywriting and ad asset creation.
  • Conducted thorough analysis for internal reports, focusing on statistical methodology for workplace inquiries.
  • Synthesized large qualitative datasets to identify themes related to workplace issues.
  • Provided specifications on statistical matters for project teams, ensuring quality assurance in data migration.
  • Reviewed research findings on pregnancy-related workplace issues to inform policy improvements.
  • Collaborated with executives to enhance NYPD policies through comprehensive research and analysis.

Influencer Marketing Coordinator & Special Events

Fanmire
New York, New York
05.2023 - 07.2024
  • Led end-to-end paid and organic social media campaigns, coordinating efforts among creative, legal, and operations teams.
  • Developed and maintained comprehensive campaign documentation, including creative briefs and cost reports.
  • Executed high-impact paid social activations across platforms, optimizing for reach and engagement.
  • Oversaw vendor contracts and invoicing, ensuring adherence to brand and legal standards.
  • Identified workflow improvements to enhance campaign efficiency and cross-functional collaboration.
  • Reported on key performance metrics and provided actionable recommendations based on insights.

Assistant Basketball Coach

Bronx Community College
The Bronx, New York
10.2021 - 12.2022
  • Developed performance improvement plans and conducted motivational outreach for student-athletes.
  • Coordinated program logistics including reporting, scheduling, and performance tracking.

Graphic Marketing Chairperson

University of Connecticut
Storrs, Connecticut
08.2017 - 05.2019
  • Directed paid and organic campaigns for student events, attracting over 8,000 attendees.
  • Managed platform-specific strategies for Instagram, Facebook, and campus digital signage.
  • Implemented marketing calendars and targeting strategies, achieving 200% increase in engagement.

Education

Bachelor of Science - Economics

University of Connecticut
Storrs, CT
05-2019

Skills

  • Paid social platforms: Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest, X (formerly Twitter)
  • Project management: Airtable, Mondaycom, Google Suite, Microsoft Office
  • Reporting and analytics: Google Analytics, Sprout Social, Meta Business Suite
  • Creative tools: Adobe Creative Suite, Canva
  • Media technology knowledge: LiveRamp, HubSpot, Klaviyo, DoubleVerify
  • Communication tools: Slack, Zoom, Outlook

Accomplishments

  • Student First Scholarship
  • Leadership on Campus Award

Certification

  • Google Analytics Certified (Google)
  • Digital Marketing & Social Media (HubSpot)

Memberships

  • National Association for the Advancement of Colored People (NAACP) – Member

Timeline

Influencer Marketing Coordinator & Special Events

Fanmire
05.2023 - 07.2024

Creative Director & Head of Sports

Beyond The Block (Nonprofit)
02.2022 - Current

Assistant Basketball Coach

Bronx Community College
10.2021 - 12.2022

Data Analyst & Community Engagement

New York Police Department
09.2019 - Current

Graphic Marketing Chairperson

University of Connecticut
08.2017 - 05.2019

Bachelor of Science - Economics

University of Connecticut

Similar Profiles

CREATE PROFILE