Kiana McNabb
DIGITAL MARKETER
California
Summary
Passionate and detail-oriented Digital Marketing professional with a B.A. in Communication from UC Santa Barbara. With 4+ years of experience developing social calendars, managing influencer partnerships, executing community engagement, graphics and video editing, and tracking campaign performance. Passionate about creative storytelling, visual branding, and building engaged digital communities.
Overview
4
4
years of professional experience
4
4
Certification
Work History
Marketing and Social Media Intern
Qoza
05.2025 - 11.2026
- Managing the digital strategy for a fast-growing fashion brand; increasing our reach by 250K+ and followers by 222%+ on Instagram.
- Assisting in the development and management of influencer relations and campaign development through email outreach.
Marketing Manager
The Vitality RN
Castro Valley, California
09.2024 - Current
- Launched a cohesive functional medicine brand presence across social platforms, amplifying customer engagement and establishing a loyal online community.
- Created and managed the company website, delivering a user-friendly design that reflects the brand's holistic values.
Social Media Manager
The Aesthetic Retreat
10.2024 - 02.2025
- Developed and executed social media strategies and daily content calendars, achieving a social reach of 325K+ within my first month.
- Designed and edited short-form video content (Reels, TikTok, Stories) using Canva and CapCut, aligned with brand voice and identity.
- Managed community engagement by monitoring DMs, comments, and tags, ensuring timely responses to foster brand loyalty.
- Tracked campaign analytics and optimized content performance based on real-time metrics and trend insights.
Social Media and Influencer Digital Marketing Intern
BRIXY
08.2023 - 05.2024
- Improved SEO score from a C to an A and boosted relevance through SEO and trend research to generate keyword dense blogs.
- Sourced and managed 100+ Amazon and Instagram creators weekly that generated an additional 10% of sales on Amazon.
- Led to a growth of 4k Instagram followers through creative campaigns and consistent content production using Canva and CapCut.
- Monitored campaign performance analytics to assess engagement, driving data-informed decisions that increased post effectiveness.
- Generated high-performing email and SMS campaigns through Klaviyo, improving click-through rates and sales conversions.
Education
Bachelor of Arts - Communication
UNIVERSITY OF CALIFORNIA, SANTA BARBARA
Skills
- Social Media
- Digital Marketing
- Influencer Marketing
- Email and SMS Marketing
- Website Design
- Trend Analysis
- SEO
- Asana
- Microsoft Office
- Google Workplace
- Amazon Seller Central
- Klaviyo
- Slack
- Viral Content Creation
- Copywriting
- Canva
- CapCut
- Communication and Interpersonal Skills
- Team Worker
- Creative Storyteller
- Creativity and Innovation
- Highly Motivated
- Time Management
- Organized
- Adaptable and Flexible
- Attention to Detail
- Multitasking
Certification
- Google Digital Marketing
- HubSpot Marketing
- Getting Started With Asana
- Semrush Influencer Marketing
Leadership Experience
Social Media and PR Team, UCSB Fashion Club, Goleta, California, 2022-08-01, 2024-06-01, Spearheaded social media campaigns significantly enhancing club recognition and participation by 800 new engaged members., Organized and marketed the annual Spring Runway Show in partnership with Poshmark, raising $3k in sponsorships and donations., Designed and executed creative social media campaigns and collaborations with other clubs and brands such as Poshmark., Monitored and analyzed social media metrics to inform future strategies- resulting in a significant 500%+ increase of followers.
Timeline
Marketing and Social Media Intern
Qoza
05.2025 - 11.2026
Social Media Manager
The Aesthetic Retreat
10.2024 - 02.2025
Marketing Manager
The Vitality RN
09.2024 - Current
Social Media and Influencer Digital Marketing Intern
BRIXY
08.2023 - 05.2024
Bachelor of Arts - Communication
UNIVERSITY OF CALIFORNIA, SANTA BARBARA