Summary
Overview
Work History
Education
Skills
Timeline
Generic

KIANNA BAKER

Little Ferry

Summary

Versatile and results-driven professional with 8+ years of experience in sales, customer service, and hospitality, combined with proven success as a Live Stream Host on TikTok and Whatnot. Skilled in on-camera communication, audience engagement, and digital content creation, with expertise in driving e-commerce sales through product demonstrations, flash promotions, and social media marketing. Recognized for blending creative storytelling with business strategy to boost visibility, conversions, and customer loyalty. Highly adaptable and collaborative, thriving in fast-paced environments that demand both people skills and digital savvy.

Overview

10
10
years of professional experience

Work History

Live Stream Host

Popilush
09.2025 - Current
  • Host frequent live shopping sessions on TikTok, modeling and presenting women’s apparel including shapewear, dresses, and loungewear.
  • Drive sales by showcasing product features, styling ideas, and sizing tips in an engaging, on-camera format.
  • Promote flash sales and exclusive offers to create urgency and boost conversion rates.
  • Engage with live audiences in real time, answering questions and fostering an inclusive, interactive community.
  • Collaborate with marketing and product teams to align content with ongoing promotions and seasonal campaigns.
  • Track performance metrics to optimize content strategy, while staying current on social commerce trends and TikTok engagement strategies.
  • Adapt quickly in a fast-paced sales environment, managing multiple product launches, coupons, and interactive promotions during each stream.

Independent Live Stream Host

Whatnot
04.2023 - Current
  • Hosted interactive livestream sales events, representing small businesses in categories such as jewelry, makeup and skincare.
  • Presented product features and benefits in a clear, engaging format to drive real-time sales and customer conversions.
  • Promoted flash sales and exclusive offers to create urgency, while adapting strategies across diverse product lines.
  • Engaged live audiences by answering questions in real time, fostering a welcoming, customer-focused experience.
  • Leveraged strong on-camera presence and communication skills to maintain high engagement and repeat viewership.

Marketing Consultant

Freelance
02.2024 - 08.2025
  • Create social media strategies for clients to implement
  • Provide strategic insights, best practices, and Media Training
  • Develop custom marketing materials to promote brand awareness
  • Identify marketing platforms and target audiences for campaigns
  • Increased online engagement

Server

Farmhouse Cafe & Eatery
06.2022 - 01.2024
  • Cultivated warm relationships with regular customers
  • Worked with POS system to place orders, manage bills and handle complimentary items
  • Explained menu items and suggested appropriate options for food allergy concerns
  • Bussed and reset tables to keep dining room and work areas clean
  • Used communication and problem-solving skills to resolve customer complaints and promote long-term loyalty
  • Increased sales significantly by upselling higher-end products to customers
  • Greeted new customers, discussed specials and took drink orders

Branding & Marketing Coordinator

Solid Foundation
07.2021 - 01.2022
  • Project managed creative assets development to generate new innovative collateral
  • Utilized market trends & target audience statistics to devise brand partnership initiatives
  • Coordinated internal & external marketing events
  • Established/maintained document database, client contacts & project materials
  • Managed team calendars & scheduled events
  • Developed/implemented targeted communications and content for a variety of media platforms
  • Researched, wrote, proofread and edited content
  • Assisted in planning and executing media and advertising campaigns
  • Responded to general marketing department inquiries
  • Assisted in marketing efforts by identifying prospects and cold calling to induce sales
  • Performed market analysis, assessing opportunities and collecting competitor intelligence
  • Supervised interns on social media post development & online copywriting
  • Revitalized corporate website & social media profiles
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness

Special Assistant to CFO

Quality Control
07.2021 - 01.2022
  • Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team productivity
  • Delivered top-notch administrative support to office staff, promoting excellence in office operations
  • Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions
  • Communicated proactively with supervisors, immediately explained issues and teamed on appropriate solutions
  • Drafted agendas, recorded minutes and created documents for meetings
  • Managed and completed paperwork and overall office administration operations
  • Provided multifaceted services to career professionals by running errands, managing mail, scheduling appointments and arranging transportation
  • Sorted, opened and routed incoming correspondence and deliveries to help senior leaders respond quickly to business and customer requirements
  • Answered incoming calls, processed requests and relayed messages to appropriate personnel
  • Supported efficient meetings by organizing spaces and materials, documenting discussions and distributing meeting notes
  • Updated executives on changing business needs by thoroughly documenting internal and client meetings
  • Assisted in marketing efforts by identifying prospects and cold calling to induce sales
  • Coordinated flight, rail, lodging and transportation for departmental executives

Hostess/To-Go Specialist/Waitress/Certified Trainer

Olive Garden
06.2015 - 07.2021
  • Experienced customer service & hospitality professional with strong leadership skills
  • Proficient ability to multitask under stress while managing the utmost professionalism and excellent interaction with guests
  • Recognized by management for meticulous attention to detail, positive attitude
  • Team player with willingness to go above and beyond
  • Certified Trainer of hostess, server & To Go Specialist responsible for training new employees

Student Coordinator

Masculinity Initiative Youth Mentoring Program
08.2018 - 06.2020
  • Created workshops for youth to improve communication skills, teamwork and cooperation
  • Coordinated U of A student outreach at for local middle/high schools' at risk youth
  • Facilitated multiple workshops & presentations using Youth Participatory Action Research models for over 300 students
  • Organized, planned, assessed, & facilitated the Young Men's College Conference for 300 local high school students addressing masculinity & low college enrollment for first-generation low-income men of color
  • Delegated activity tasks to staff members, collaborative partners and volunteers
  • Mentored first-year and transfer students to help individuals navigate university systems
  • Conferred with educators to identify current classroom concerns and diversify instructional strategies
  • Conceptualized plans to reach and engage students in school life and special programs

Youth Mentor

Masculinity Initiative Youth Mentoring Program
09.2017 - 03.2020
  • Provided advice & coping techniques for at risk youth
  • Counseled youth on topics such as truancy, study habits & career planning
  • Developed youth workshops to improve communication skills, teamwork & cooperation
  • Developed a bond with program participants & parents/guardians
  • Introduced positive/creative outlets such as art & poetry
  • Developed & implemented fundraising initiatives
  • Shared valuable life experiences with program youth to promote positive self-esteem & improve social skills
  • Educated young people about strategies for driving discussions and promoting social changes
  • Provided guidance and recommended coping mechanisms for youth dealing with difficult issues
  • Assisted youth with homework assignments, sports and fitness, art and literacy

Account Executive

Kariba Farms
05.2019 - 08.2019
  • Gained understanding of goals, objectives & processes to meet client business needs
  • Serviced accounts, proposed new products & services to maximize revenue
  • Communicated between internal team & vendors
  • Educated vendors on new products & their nutritional value
  • Identified vendor needs to achieve service levels that met & exceeded expectations
  • Distributed marketing materials to existing & prospective clients to promote new products

Education

Bachelor of Arts - Communication

University of Arizona
05.2021

High School Diploma - undefined

Hasbrouck Heights High School
06.2016

Skills

  • Livestream Sales & Hosting (TikTok, Whatnot)
  • E-Commerce Marketing & Social Media Management
  • Customer Service & Upselling
  • On-Camera Communication & Audience Engagement
  • Creative Storytelling & Digital Content Creation
  • Canva, Adobe Photoshop & Website Content Maintenance
  • Public Speaking & Verbal/Written Communication
  • Project Management & Organizational Skills
  • Microsoft Office Suite & Google Workspace
  • Adaptability, Problem-Solving & Leadership

Timeline

Live Stream Host

Popilush
09.2025 - Current

Marketing Consultant

Freelance
02.2024 - 08.2025

Independent Live Stream Host

Whatnot
04.2023 - Current

Server

Farmhouse Cafe & Eatery
06.2022 - 01.2024

Branding & Marketing Coordinator

Solid Foundation
07.2021 - 01.2022

Special Assistant to CFO

Quality Control
07.2021 - 01.2022

Account Executive

Kariba Farms
05.2019 - 08.2019

Student Coordinator

Masculinity Initiative Youth Mentoring Program
08.2018 - 06.2020

Youth Mentor

Masculinity Initiative Youth Mentoring Program
09.2017 - 03.2020

Hostess/To-Go Specialist/Waitress/Certified Trainer

Olive Garden
06.2015 - 07.2021

High School Diploma - undefined

Hasbrouck Heights High School

Bachelor of Arts - Communication

University of Arizona

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