Organically grew MEFeater Magazine’s latest Instagram account from scratch to 25K followers in a span of 2 years
Worked closely with other departments to amplify MEFeaters reach and target audience across various platforms including Instagram, X (Twitter), Pinterest, Facebook, and TikTok using engaging and informative content
Produced and headed up press and social for MEFeater Magazine’s annual Galentine’s NYFW ShowProduced and headed up social media MEFeater’s #NYFW Fashion Girl Summit in 2023 and 2024. The 2024 summit received more impressions than the previous year and secured the event’s biggest panelist YouTube star Allyiah’s Face.
Overview
8
8
years of professional experience
Work History
Freelance Writer
Bomesi
11.2023 - Current
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
Developed engaging articles for online publications, resulting in increased readership and social media shares.
Wrote compelling, succinct, clear news scripts under tight deadlines.
Enhanced online visibility for clients by crafting SEO-optimized content, integrating keywords seamlessly into engaging articles.
Social Media Manager
MEFeater Magazine
01.2020 - Current
Oversaw and curated content for MEFeater's target audience across all social media platforms
Created 30 social media campaigns for Nike, Spotify, Mielle Organics, and the VMAs
Amplified client target audience metrics by 68%
Coached social media interns through weekly zoom meetings and social media projects
Analyzed social media traffic, tracked campaigns, and measured engagement against established KPIs and objectives.
Managed multiple social media platforms, ensuring a consistent brand voice and message.
Boosted engagement rates with the creation of compelling and visually appealing content.
Optimized posting schedules based on platform-specific analytics to maximize content visibility.
Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Managed multiple social media platforms, ensuring consistent and impactful brand messaging.
Developed targeted advertising campaigns, driving website traffic and generating leads.
Crafted compelling copy for social media ads, driving increased website traffic.
Increased follower engagement with interactive content and timely responses to comments.
Led team of social media specialists, fostering collaborative and creative work environment.
Designed and executed social media training program for new hires, ensuring high-quality content production.
Oversaw social media presence and aligned posts to include branding and trending ideas.
Content Writer
MEFeater Magazine
01.2017 - 01.2020
Curated 5-8 posts minimum on pop culture, fashion, music, entertainment, social issues that significantly increased MEFeater's viewership across all social platforms
Helped to plan and produce various MEFeater events including fashion shows, cover releases, summits, and parties
Worked closely with other departments including the editorial, graphics, and sales team on a day-to-day basis
Interviewed celebrities, musicians, and actors for feature stories.