Tammy Kielty
Omaha,NE
Summary
Collaborative Sr. Marketing Strategist with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
6
6
years of professional experience
Work History
Sr. Performance Marketing Event Strategist
Merative (Formally IBM Watson Health) Comtech Inc
Central, SC
11.2021 - Current
- Own and execute end-to-end process of third party and proprietary event identification, sponsorship, presence and execution, with performance follow up.
- Manage team transition during change over from IBM Watson Health over to Merative.
- Deliver analyses and insights to define and drive growth across brand key performance indicators.
- Work with cross functional teams to ensure main outcomes for business are achieved.
- Manage entire planning process, stakeholder meetings, product marketing, campaign managers, project planning, budget management, and lead uploading.
- Work with Campaign Managers, Offering Managers, Vendors to create successful events.
- Track, analyzed and executed quality and continuous improvement initiatives to hold departments accountable for performance.
- Use expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Ensure compliance with all IBM processes: CTEBA, GDPR, EWS, BETH, EDIT and Logo licensing are followed.
Alliance Marketing Manager II
KPMG Contingent Worker / PRO Unlimited, KPMG
Montvale, NJ
06.2021 - 11.2021
- North America Marketing Manager II is in support alliance marketing team member(s) with program support for management across various areas.
- Support development and execution of content strategy that focuses on building differentiated messaging and value propositions, as well as sales and marketing tools including videos, social assets and case studies for alliance internal promotion.
- Plan, execute and optimize demand generation programs that are part of strategic marketing plan including KPMG presence at Alliance Partner's conferences, webinars, events, virtual programs etc.
- Develop and maintain project plans for virtual events, hybrid events or in person events.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
IBM Security Sr. Marketing Program Strategist
George P. Johnson
Austin, TX
01.2017 - 06.2021
- North America Marketing Strategist leverages IBM Strategy, Tools, Processes, and Platforms to create and deliver differentiated events marketing experience start to finish.
- Create and manage event experiences that differentiate IBM and allow direct buyer connections to subject matter experts.
- Keep compliant with IBM processes on Logo licensing, GDPR, EDIT, BETH and CTEBA.
- Build and manage strategic relationships with industry analysts, vendors, and experts.
- Ensure all events are surrounded by digital and social tactics to drive buyer engagement before, during and after.
- Measure and analyze performance to ensure all events are integrated part of all campaigns..
- Manage and demonstrate understanding of analytics tools that will lead to recommendations on event performance, event optimization, audience generation, effective use of event tactics, and return on investment.
Education
BS - Marketing Management
Bellevue University
Omaha12.1999
Skills
- Analyst Relations
- Event / Project Management
- Digital Media Strategy
- Sponsorship Program Implementation
- Strategic Decision-Making
- Innovative marketing strategist
- Marketing program performance
- Performance marketing
Affiliations
Member of the Americans Marketing Association (AMA)
MILITARY EXPERIENCE
- US Army
- Primary Leadership Development Course
- U.S. Army Basic Non-Commissioned Officers Leadership Academy
- U.S. Army Certified EO/EEO Diversity Certified Mediator
Veteran of Operation Desert Storm
Veteran of Operation Iraqi Freedom
Timeline
Sr. Performance Marketing Event Strategist
Merative (Formally IBM Watson Health) Comtech Inc
11.2021 - Current
Alliance Marketing Manager II
KPMG Contingent Worker / PRO Unlimited, KPMG
06.2021 - 11.2021
IBM Security Sr. Marketing Program Strategist
George P. Johnson
01.2017 - 06.2021
BS - Marketing Management
Bellevue University
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