Kiera Watson
Lake Stevens
Summary
Strategic marketing and sales professional with a proven track record in crafting data-driven go-to-market strategies and building strong, executive-level partnerships. Expert in leveraging customer insights, innovative storytelling, and cross-functional collaboration to drive impactful product positioning and accelerate growth in dynamic markets.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Account Executive
NAVEX Global
Bellevue
01.2022 - Current
- Managed the sales cycle from prospecting to close for over 300 opportunities, generating over $1M in revenue.
- Maintained an average sales cycle of 25 days (compared to the 30-day company average) by demonstrating a strategic approach to market and territory analysis, and rapid execution of value-driven sales engagements.
- Recognized internally and externally for strong business acumen and fostering over 50 consultative executive relationships, leading to multiple closed deals per account.
- Conducted 5-10 strategic planning sessions weekly with C-level executives across diverse industries, capturing customer insights to create a compelling business case, aligned with current goals. Early adopter of bundled pricing model, finding success in aligning the platform story to the client’s business needs.
- Selected to collaborate with the Chief Growth Officer to craft a go-to-market strategy for SMB healthcare clients. Developed healthcare product bundles and data-driven pitch decks that drove strategic market positioning and accelerated growth within the healthcare vertical. Resulted in the creation of a healthcare-specific territory.
- Owned over 300 customer relationships and collaborated daily with marketing, sales leadership, business development, product, partnerships, customer success, and finance to drive mutually successful customer outcomes. Mentored four Account Executives in training.
- Leveraged tools like ZoomInfo Intent and LinkedIn Sales Navigator to research account insights, tailor messaging, and capitalize on digital buying signals for high-value outreach.
Business Operations Specialist
SAP Business Network
Bellevue
06.2019 - 01.2022
- Managed forecasting and KPI creation, implemented operational processes and built data systems to track KPIs. Reported KPIs to leadership for the ISM (2020) and SBN (2021) Ecosystem Strategy teams.
- Procured and implemented a partner recruitment management SaaS solution. Built a shared partner management portal between 100 partners and the SAP ISM Ecosystem team in Microsoft SharePoint. Researched SAP pipeline management best practices and trained the team accordingly.
- Led a project with the analytics and sales teams to develop a target customer list for the SBN financial extension partners.
- Assisted in QBR preparations and Winning Plan deck creation. Point person for all ISM and SBN partner metrics.
- SBN Communications: Edited all SBN go-live, renewal, and deal alert submissions. Wrote bi-weekly emails for thefull SBN distribution list (5,000+ recipients).
Business Operations Analyst
SAP Ariba
Bellevue
01.2019 - 06.2019
- Designed and constructed the back-end databases and an operational dashboard in Microsoft Power BI to track the lifecycle of each SAP Ariba ISV partner from initial recruitment efforts to going live on the SAP Business Network.
- Presented the Power BI dashboard to the full Global Partner Organization. As a result, the SAP Store team within GPO adopted the Microsoft Power BI dashboard approach.
- Worked 25 hours a week while also earning competitive grades in a full academic course load.
Education
Bachelor of Arts - Marketing & Information Systems & Sales
University of Washington, Michael G. Foster School of Business
Seattle, WA06.2019
Skills
- Cross-functional collaboration
- Strategic messaging
- Business development and planning
- Go to market
- Stakeholder management
- Strong presentation skills
- Data analytics
- Platform solution expertise
- Microsoft Suite (Excel, Power BI, PowerPoint)
Certifications And Awards
- Best in Show Award, Strategic Marketing Plan Tradeshow Presentation in Marketing Course.
- High Score on Principles of Selling Final Presentation, Obtained sale through a full B to B sales meeting with a buyer in front of class.
- High Score on Management Consulting Group Research Project (MGMT 300), Identified a turn-over problem at a company through qualitative & quantitative research.
Organization Involvement
Foster Undergraduate Mentor Program, Seattle, WA, 01/01/16, 12/31/17, Met twice a month with a UW Foster alumna to discuss the transition from student to professional.
Certification
- Professional Sales Certificate, University of Washington, Michael G. Foster School of Business, Seattle WA
- Challenger Sale Workshop, NAVEX, Q1 2023
References
References available upon request.
Timeline
Account Executive
NAVEX Global
01.2022 - Current
Business Operations Specialist
SAP Business Network
06.2019 - 01.2022
Business Operations Analyst
SAP Ariba
01.2019 - 06.2019
Bachelor of Arts - Marketing & Information Systems & Sales
University of Washington, Michael G. Foster School of Business
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