Kieran George

A decade of experience in the music and entertainment industry, with key expertise in management, strategy and marketing. Having gained valuable experience in label management, performing, campaign marketing, events management and talent development. As an Artist Services Label Manager at The Orchard, Sony Music, some accomplishments include eight albums and three singles reaching the top 100 on the UK charts, and two albums reaching a top 10 as independent artists. Additional background includes co-managing an independent record label operating across the UK and US, worked as a Label Manager for a UK independent distributor, co-leading events with brands such as Chivas, DIVA Magazine, BLM UK, London Queer Fashion Show and more. Utilizing the years of knowledge, expertise and networks, to most recently launch an independent consultancy agency 'Upstream', which facilitates in the growth of artists, labels and brands.

• SONY MUSIC's Whatif Freedom, HUE, CEPA, UK Diversity Taskforce. Helped to implement gender pronouns in email signatures across Sony Music UK, and the Orchard Globally., Hosting and organising panel events, virtual and in person; received coverage in the Sony Music Global Newsletter and praise from the COO., Launched a hiring manager toolkit, an initiative designed to help combat unconscious bias within the company when hiring candidates., Conducted key research document on Trans Rights with a particular focus on the effects to non-binary musicians. It explored legislations, challenges faced and reasons why it's imperative to engage meaningfully with the community.
• BLM UK. Volunteering as an Assistant Producer to run BLM UK's first collective liberation festival. A series of 23 panel discussions held at Friend's House in Euston, highlighting the political, social and activist struggles of marginalized groups. Ranging from conversations around Palestine, Congo, Gender Pay, Microaggressions in the workplace and more.
• RAW MATERIAL MUSIC. Working with the charity organization to hold studio, performances and writing sessions for neurodivergent young people and artists. We went into hospitals with the artists where they got to perform for patients, improving their confidence, development and the wellbeing of patients, staff and the performers involved. Led writing sessions where they got to express themselves through music and literary forms, working through any troubles they were facing in their lives; eventually leading to recording and performing the music to each other.