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I am an accomplished and goal-driven professional with over 19 years of experience in marketing, operations, project management and event planning. My deep understanding of market trends and consumer behavior, coupled with my innovative approach to problem-solving, has enabled me to create impactful marketing campaigns that resonate with diverse audiences. I have successfully crafted and managed real-time production schedules, optimized internal systems, and collaborated with both domestic and international departments to increase productivity.
Scheduled digital releases, tracked progress, and planned release dates for all products, ensuring timely global distribution.
· Managed multiple change requests and assessed their impact on the release schedule.
· Collaborated with key stakeholders to ensure all approvals and documentation are in place pre-release.
· I led weekly meetings for C-suite executives to identify and resolve issues that could impact upcoming project releases.
· Enforced best practices across the board to implement and improve release processes.
· Co-Developed a real-time Production Schedule for the company, which displayed production due dates, copyright clearance status, sample clearance, and digital rights management for commercial releases.
· Established a Data asset management platform for the company, providing cross-collaboration between departments to access and share assets to third-party partners.
· Documented pre and post release details to maintain comprehensive release documentation.
· Participated in the development of the Release Runway system and app, a release schedule-based platform for the company, contributing to its design, functionality and workflow.
· Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Coordinated marketing activities across multiple channels, including managing music releases, events and traditional and broadcast media to create a cohesive and impact brand experience.
· Set up and maintained timelines of project needs, key dates and deadlines with all departments.
· Built and maintained relationships with key stakeholders, including artists, managers, and industry influencers to enhance brand visibility and reputation through performances, social media presence and touring.
· Negotiated strategic placements with Indie Marketing, enhancing artist exposure in targeted markets.
· Planned and executed travel logistics for artists, managers and producers for album roll outs, festivals, late night shows, photo shoots, music videos, domestic and international tours.
· Prepared marketing/tour budgets based on P&L and project evaluation.
· Coordinated album and single specific promotional tools, ensuring all assets were delivered on time and that promotions reflected specific objectives.
· Established and maintained strong relationships with all business partners and vendors.
Coordinated travel logistics for artists, managers, songwriters and producers to ensure seamless studio sessions, artist showcases and meetings.
· Developed and managed budgets, effectively controlling costs to remain within financial parameters.
· Distributed mixes, label information and mastered songs to A&R the department, facilitating project progress.
· Handled administrative tasks including phone inquiries, scheduling, expense reports and inventory management for senior A&R staff.
· Reconciled monthly credit card statements with the general ledger, providing financial accuracy.
· Maintained contact communication for overdue invoices and resolved payment discrepancies.
· Drafted and processed artist and producer payment letters, correspondences and wire transfers.
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