Kiersten Hanna
Ocean View,USA
Summary
A motivational sales leader and coach with 20+ years experience and a recognized history of conceptualizing strategy to revenue in the development of multimillion-dollar assets and accounts. Known as a positive disruptor within the market and leading others to increased revenue and personal growth. Experienced in implementing systems in fast-paced environments while demonstrating exceptional interpersonal, negotiation and conflict resolution skills. Adept at working effectively to achieve goals, both as a cross-functional team member and as an individual contributor.
Overview
11
11
years of professional experience
1
1
Certificate
Work History
Business Growth Strategist
The Flourish (RE) Collective
Wilmington, DE
01.2021 - Current
- Develop and implement strategic account plans to drive revenue growth and increase customer satisfaction
- Lead contract negotiations with contractors and clients, ensuring favorable terms while maintaining profitability for the company
- Conduct thorough needs assessments with stakeholders to understand their goals, challenges, and pain points
- Deliver engaging presentations and product demonstrations to showcase the value proposition of our offerings
- Analyze market trends and competitor activity to identify new business opportunities and develop effective sales strategies
National Director of Sales and Marketing /Managing Partner
KLYR Rum
West Chester, PA
11.2022 - 01.2024
- Implemented growth strategies, yielding 4x in revenue YOY
- Launched 20 products and expanded distribution in 33 states.
- Grew e-commerce and subscription channels resulting in guaranteed weekly autofilled sales of $25K+
- Secured partnerships including NFL, MLB, Costco - Canada and AAFES
- Managed and trained brand, sales, business development, distributor teams, clients, and industry partners to gain international brand recognition and a fair share in the market.
- Collaborated and led all facets of branding, customer buying experiences, content creation, investor relations, public relations, and conflict & resolution.
Elite Implementation Coach
DLP Capital
Saint Augustine, FL
05.2022 - 11.2022
- Utilized Elite Execution System and membership platforms to facilitate business scaling, investment housing, family, and wealth.
- Developed strategic relationships that enabled top operators and owners to exponentially expand their businesses.
- Collaborated in defining each client and their company goals and aligning strategic vision.
- Recruited new ELITE members resulting in $100k in event sales and $300k in memberships.
- Contributed as a panel speaker, led breakouts during conferences, and implemented all onboarding and maintenance milestones for each client and core teams.
National Director of Revenue Acceleration
DLP Capital
Saint Augustine, FL
05.2020 - 05.2022
- Developed solutions for customer experiences, branding, marketing, communications, new revenue opportunities and systems. This includes AI and centralized response teams.
- Delivered 100% pre-sold homes, achieving a 30% absorption rate increase and completing the goal 6 months ahead of schedule in Pennsylvania.
- Elevated portfolio results through navigating staffing shortfalls, managing project hurdles, and mitigating effects of disasters.
- Developed and implemented national strategies to increase organizational capacity, improve service delivery, and expand public outreach.
Sales, Marketing and Compliance Educator
DLP Capital
Saint Augustine, FL
11.2019 - 05.2020
- Created engaging curriculums tailored to diverse learning needs.
- Led efforts to elevate workforce capabilities resulting in less turnover.
- Panel speaker for sales and Work-Life Integration.
- Implemented systems to enhance leasing effectiveness and speed resulting in 27% growth in physical occupancy.
Sales and Operations Manager
The HOW Group
Philadelphia, PA
08.2018 - 11.2019
- Established best practices across the portfolio through the introduction of a centralized SOP platform.
- Analyzed data and provided actionable insights to stakeholders.
- Elevated operational standards by rolling out advanced performance improvement systems.
- Retained 68% of residents at a 3.8% rate increase, and reported a 1.3% vacancy.
Director of Sales and Marketing
Cross Properties
Philadelphia, PA
08.2015 - 07.2018
- Formulated strategic direction in student housing, executive housing, commercial, and traditional multi-family sectors.
- Coordinated team activities resulting in simultaneous leasing of nine properties and pre-leasing of four upcoming builds.
- Implemented fiscal strategies for efficient cost management.
- Increased revenue streams by 20% with added amenities, curating relocations and launching a short-term rental program
Corporate Sales Manager
The Wurzak Hotel Group
Philadelphia, PA
11.2014 - 08.2015
- Played a critical role in achieving hotel's financial targets by selling guest rooms.
- Recorded and forecasted hotel bookings and cancellations.
- Consistently achieved and exceeded sales targets at assigned hotels.
- Cultivated a diverse client base comprising organizations, associations, social groups, transient and corporate businesses through direct outside and inside sales.
- Negotiated competitive rates for guest rooms.
- Finalized written agreements and sent documents to clients and hotel departments.
- Conducted tours of the hotel; entertains qualified potential clients
Northeast Business Development Manager
Kimpton Hotels & Restaurants
Philadelphia, PA
12.2013 - 11.2014
- Provide a high level of service to develop and retain repeat guests and contracts
- Driving business growth by identifying and pursuing new opportunities, building relationships with clients, and implementing strategies to achieve company goals.
- Developing and presenting sales pitches and proposals.
- Fostered long-term partnerships with key industry players to enhance market presence.
Education
BA - Strategic and Organizational Communications
Temple University
Philadelphia, PASkills
- Brand Development
- Strategic Planning
- Corporate Communications
- Analytics
- Customer Relationship Management
- Asset Management
- Content Creation
- Sales Strategy
- Project management
- Budgeting
- Leadership
- Cross-functional team collaboration
- Lead Generation
Certification
- NALP, 03/01/18 to Present
- Leadership and Management, 01/01/18 to Present
- Social Media Certificate, 01/01/16 to Present
- Conflict and Resolution, 01/01/10 to Present
Timeline
National Director of Sales and Marketing /Managing Partner
KLYR Rum
11.2022 - 01.2024
Elite Implementation Coach
DLP Capital
05.2022 - 11.2022
Business Growth Strategist
The Flourish (RE) Collective
01.2021 - Current
National Director of Revenue Acceleration
DLP Capital
05.2020 - 05.2022
Sales, Marketing and Compliance Educator
DLP Capital
11.2019 - 05.2020
Sales and Operations Manager
The HOW Group
08.2018 - 11.2019
Director of Sales and Marketing
Cross Properties
08.2015 - 07.2018
Corporate Sales Manager
The Wurzak Hotel Group
11.2014 - 08.2015
Northeast Business Development Manager
Kimpton Hotels & Restaurants
12.2013 - 11.2014
BA - Strategic and Organizational Communications
Temple University
Awards
- Team Player of the Month, DLP Capital, 04/01/22
- Top Sales of the Company, DLP Capital, 06/01/20
- Core Value Leader - Living Fully, DLP Capital, 01/01/20
- GRIT Award, The HOW Group, 01/01/18
- Employee of the Year, Cross Properties, 01/01/16
- The Eagle Honors Award, Riddle Memorial Hospital, 01/01/00
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