- Running & Volleyball
- Faith & Spirituality
- Sponsoring Women
- Mindfulness Practices
- Acting and Theater
- Reading
- Gym Workouts
- Music
Kiersten Peterson
FL
Summary
Experienced and detail-oriented editing professional with a proven ability to effectively manage editorial processes and consistently deliver high-quality content. Recognized for exceptional interpersonal skills and the ability to lead teams with efficiency and effectiveness. A reliable team player who readily adapts to evolving needs and remains focused on achieving desired results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Program Manager/Content Writer
Prolifics
06.2023 - Current
- Led a team of marketeers , overseeing editorial workflows and ensuring all processes are followed to deliver high-quality, consistent content on tight deadlines.
- Actively mentor and train the marketing team , refining best practices and promoting continuous improvement in content quality and efficiency.
- Developed and executed content strategies that boosted lead generation by 15% and increased brand awareness by 50% through highly targeted campaigns.
- Spearheaded the creation of impactful sales collateral to support the sales team's efforts in closing deals.
- Aligned marketing objectives with overall business goals, contributing to increased revenue growth .
- Regularly conduct editorial reviews and feedback sessions , helping to maintain a culture of growth, consistency, and editorial excellence.
- Streamlined workflow for increased efficiency through cross-functional team collaboration.
- Wrote and created content for various topics and mediums.
Sales Operations Specialist
Prolifics
12.2021 - 06.2023
- Directed internal communications for major company events, including Prolifics Town Hall and Sales Kickoff , overseeing the entire campaign lifecycle and ensuring alignment across departments.
- Led cross-functional sales initiatives , ensuring seamless integration of content and operations to meet project timelines.
- Trained sales team members in proper data entry within electronic tools and platforms, demonstrating streamlined sales practices.
- Acted as a liaison between sales and marketing , providing content recommendations that aligned with sales objectives, resulting in a 15% growth in new opportunities .
- Optimized editorial workflows by leveraging data from Salesforce to improve content targeting for client-facing materials, aligning content strategy with sales and marketing goals.
National Accounts Coordinator
Securian
10.2017 - 11.2021
- Coordinated cross-functional teams to ensure seamless execution of high-impact, client-facing events, driving client satisfaction and repeat business.
- Collaborated with marketing to ensure sales content was aligned and ready, empowering the sales team with the materials needed to engage clients effectively.
- Partnered with the Sales Director to propose and implement a new sales team structure , improving team efficiency and client relations.
- Served as the key liaison for event planning and sales operations, streamlining communication and creating a positive client experience at on-site events.
- Managed detailed reporting to track event success and client engagement, ensuring clear insights into sales performance and opportunities.
Education
Bachelor of Arts - Journalism And Mass Communication
University of Minnesota
Minneapolis01.2016
Skills
- Leadership and Team Management
- Strategic Communication & Interpersonal Abilities
- Creative Writing & Editing
- AI Prompting
- Cross-Functional Collaboration
- Detail-Oriented & Solution-Focused
- Marketing Strategy & Execution
- Ability to Perform Under Pressure
- Results-Driven Adaptability
- Sales & Marketing Alignment
- Presentation & Public Speaking
Accomplishments
- Certified Content Marketer, Hubspot, 2024
- Certified PR Media Relations, Meltwater, 2024
- VP of Public Relations, Toastmasters, 2019
- Outstanding Performance, Prolifics, 2022
- Boston Marathon Finisher, Boston Athletic Association, 2018
Certification
- Content Marketing (Hubspot 2024)
- PR Media Relations (Meltwater, 2024)
- Boston Marathon Finisher (Boston Athletic Association, 2018)
Certified PR Media Relations, Certified Content Marketer, Outstanding Achievement Award
- I learned to create engaging, shareable content that really grabs people's attention and drives conversions. The course was packed with insights from industry experts on how to build content strategies that get real results. I learned how to implement SEO tactics to boost organic traffic and measure ROI, develop content marketing strategy that resonates, and create long term plan to achieve goals. Fun stuff!
- Savvy with how to find journalists, create contact lists, send outreach with the help of PR assistant, monitor team's interaction history, and measure outreach efforts
- Outstanding performance and accomplishments during FY23 Q2 while working with Prolifics' Chief Revenue Officer.
Interests
Timeline
Marketing Program Manager/Content Writer
Prolifics
06.2023 - Current
Sales Operations Specialist
Prolifics
12.2021 - 06.2023
National Accounts Coordinator
Securian
10.2017 - 11.2021
- Content Marketing (Hubspot 2024)
- PR Media Relations (Meltwater, 2024)
- Boston Marathon Finisher (Boston Athletic Association, 2018)
Bachelor of Arts - Journalism And Mass Communication
University of Minnesota
Similar Profiles
Sri Lakshmi Yarlagadda Sri Lakshmi Yarlagadda null
SAP ABAP Technical Consultant at PROLIFICSSAP ABAP Technical Consultant at PROLIFICS
Sarah IrshadSarah Irshad
Associate Software Engineer at ProlificsAssociate Software Engineer at Prolifics
MOHAMMED SAJID SHAIKMOHAMMED SAJID SHAIK
Jr Python Developer at ProlificsJr Python Developer at Prolifics