Kiirstin Rautiola

Reporting directly to the Global Vice President, responsible for managing strategic account relationships with private equity groups, retail corporations, and hospital networks ranging in size from 40 office locations to over 2,000 office locations across North America

• Secured over $152M in sales over the last 5 years; exceeding my annual quota by at least $1M consecutively
• Negotiated master agreement with a corporate account backed by private equity and developed a unique pricing structure resulting in over $7M in the first 18 months; Total of $12M since inception of the partnership
• Used statistical analysis to grow market penetration with existing corporate account while increasing their incremental screening revenue resulting in increase of $2M in revenue over 6 months and additional in $6.6M in sales revenue for Optos; Total of $48M since inception of the partnership
• Closed an exclusivity agreement with corporate partner ensuring our equipment is the only retinal imaging device in all telehealth locations. They have launched fifty locations in the last 12 months, resulting in $2.5M in sales revenue
• Restored and rebuilt relationship with account that had been mismanaged; installing 175 devices in the last 5 years totaling over $8M in sales revenue; 50% of those devices were purchased in my last 12 months

Served as the main point of contact for Corporate Account and strategic account customers. Collaborated with Vice President of Marketing and Vice President of Sales Operations on strategy based projects.

• Identified opportunity to extend 268 existing agreements with corporate account resulting in $9.2M in revenue at an 89% margin
• Involved in negotiating terms and drafting renewal contract for existing corporate account for 244 corporate offices and 244 of their sub lease locations resulting in $23M in sales revenue
• Worked with training and implementation team to address corporate account’s concern of asset utilization, resulting in an average of 18% increase in screening revenue year over year across the fleet
• Used statistical analysis to identify GPO administrators with our device have a higher market penetration than those without our technology, justifying the expense of sponsoring events and meetings for GPO members in specific territories
• Provided quantitative analysis on existing sales data to assist VP of Sales Operations in redrawing territories based on understood sales opportunity in each territory
• Built an excel based sales tool for representatives use while on trade show floors to help quickly calculate accurate pricing

• Utilized strategic relationships to aid in business development opportunities
• Managed customer accounts to secure customer satisfaction and repeat business.
• Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
• Used customer insights to develop innovative sales strategies to increase sales.
• Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.