Kim Myers
Manchester,NH
Summary
Dynamic Marketing Manager at Parker Hannifin Corp. with a proven track record in cross-functional collaboration and strategic planning. Enhanced customer retention through data-driven insights and innovative engagement strategies, achieving significant improvements in revenue. Adept at relationship building and mentoring to deliver results critical to the success of the business. Utilize analytics and VOC insights to develop a marketing message that aligns with customer needs.
Overview
24
24
years of professional experience
Work History
Global Product Manager
Parker Hannifin Corp.
Haverhill, Massachusetts
07.2009 - 10.2018
- Collaborated with cross-functional teams to gather product requirements and feedback.
- Assisted in market research to identify trends and customer needs.
- Supported product launches by coordinating with marketihng and sales teams.
- Contributed to development of product roadmaps under supervision of senior managers.
- Streamlined product development process for faster time-to-market and enhanced customer satisfaction.
- Evaluated potential vendor partnerships to source new components or services for enhanced product offerings, negotiating favorable terms and conditions while maintaining quality standards.
- Developed comprehensive go-to-market plans for each region, ensuring consistent messaging and positioning across all channels.
- Delivered compelling presentations at industry conferences and events to showcase company''s innovative solutions and build thought leadership presence in the market.
- Enhanced customer retention rates by addressing pain points and incorporating feedback into product improvements.
- Improved overall profitability with thorough market research, competitive analysis, and effective pricing strategies.
- Increased global product visibility by implementing targeted marketing strategies and collaborating with regional teams.
- Led successful global product launches, coordinating with sales, marketing, operations, and support teams to ensure seamless execution.
Key Account Sales Manager
Parker Hannifin Corp.
Portland, ME
03.1999 - 03.2007
- Developed and maintained strong relationships with key account clients to drive sales growth.
- Analyzed market trends and competitor activity to identify new business opportunities.
- Collaborated with cross-functional teams to implement customer-focused solutions and enhance service delivery.
- Conducted regular account reviews to assess performance and adjust strategies as needed.
- Delivered presentations and product demonstrations to key stakeholders, showcasing innovative solutions.
- Mentored junior sales staff, providing guidance on best practices and customer engagement techniques.
- Designed targeted marketing strategies that aligned with client needs, improving customer satisfaction rates.
- Led contract negotiations with major clients, ensuring favorable terms and long-term partnerships.
- Managed a portfolio of key accounts, ensuring consistent revenue generation and customer satisfaction.
- Developed presentations to expand distribution and increase market share and volume Number%.
- Provided timely feedback to management on market conditions, competitive intelligence, and product development ideas.
- Utilized Software to create sales forecasts to target monthly, daily and yearly objectives.
- Cultivated strong relationships with stakeholders across various departments to ensure seamless execution of account plans.
- Increased sales revenue by identifying and targeting high-potential key accounts.
- Collaborated with cross-functional teams to develop customized solutions for clients'' unique needs.
- Managed high-profile territories, generating $Amount in new business and increasing existing account sales Number%.
- Conducted regular client reviews to assess performance metrics and identify areas for improvement.
- Trained and mentored junior sales representatives, fostering a culture of professional development.
- Negotiated contracts and pricing agreements with clients, securing long-term business partnerships.
- Strengthened client relationships with regular communication, addressing concerns, and providing exceptional service.
- Monitored competitor activities closely, adapting strategies as needed to maintain a competitive edge in the marketplace.
- Participated in industry events to network with potential clients and stay informed about emerging trends in the market.
- Leveraged CRM software to track client interactions, forecast sales projections, and manage daily tasks efficiently.
- Built and maintained strong client relationships to drive business growth.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Developed and delivered presentations to key customers to position products and services.
- Supported sales and reporting for large and medium-sized accounts.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Drove sales by developing multi-million dollar contract sales.
Customer Experience Manager
Parker Hannifin Corp.
Haverhill, Massachusetts
12.1994 - 06.1999
- Developed customer feedback mechanisms to enhance service delivery and satisfaction.
- Analyzed customer interactions to identify trends and improve support strategies.
- Collaborated with cross-functional teams to streamline customer experience processes.
- Implemented training programs for staff to elevate service standards and efficiency.
- Established key performance indicators to measure customer experience improvements.
- Mentored junior team members in best practices for client engagement and support.
- Drove strategic planning efforts focused on enhancing overall customer retention rates.
- Managed escalated customer issues promptly, ensuring timely resolutions and maintaining positive relationships.
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction, and employee productivity.
- Conducted regular performance reviews with team members, fostering professional growth and development.
- Handled complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
- Cultivated a supportive team environment that encouraged open communication, collaboration, and continuous learning to drive exceptional performance outcomes.
- Performed duties and provided service in accordance with established operating procedures and company policies.
- Increased employee retention through effective training and mentorship programs.
- Spearheaded a process improvement project that identified inefficiencies within current workflows; implemented changes resulting in reduced handling time for customer inquiries.
- Established cross-functional teams for improved communication between departments and better customer experiences.
- Reduced response time to customer inquiries by optimizing support channels.
- Streamlined internal processes for more efficient issue resolution, reducing overall case volume while maintaining high-quality service levels.
- Collaborated with marketing teams to align messaging and promotions with customer needs and expectations.
- Implemented data-driven strategies to identify areas needing improvement in the customer journey.
- Championed customer-centric culture within company, leading by example and rewarding exceptional customer service behaviors.
- Collaborated with product development team to incorporate customer feedback into future product iterations.
- Developed and delivered comprehensive training programs for new hires, ensuring consistent customer service experience.
- Led cross-functional meetings to align marketing, sales, and customer service strategies, fostering cohesive brand experience.
- Initiated loyalty program that increased repeat business by rewarding frequent customers.
- Designed and executed customer satisfaction surveys to gather actionable insights, leading to targeted service enhancements.
- Analyzed customer feedback data to identify trends and areas for improvement.
- Managed diverse team of customer service representatives, fostering inclusive environment that valued different perspectives.
- Streamlined customer service processes, leading to more efficient resolution of inquiries and complaints.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Optimized email campaigns to increase open and click-through rates.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
Education
Bachelor of Science - Mechanical Engineering
Northeastern University
Boston, Massachusetts, MA05.1990
Masters Of Business - Marketing
Boston College
Chestnut Hill, MASkills
- Cross-functional collaboration
- Voice of customer analysis
- Data analytics
- Account management
- Customer acquisition
- Engagement strategy development
- Brand development
- Creative and innovative
- Product lifecycle management
- Business needs analysis
- Budgeting and allocation
- Promotional events
- Brand promotion
- Social media platforms
- Sales forecasting
- Contract negotiation
- Social media marketing
- Content development
- Price structuring
- Brand positioning
- Search engine optimization
- Marketing and advertising
- Brand messaging
- Google analytics
Timeline
Global Product Manager
Parker Hannifin Corp.
07.2009 - 10.2018
Key Account Sales Manager
Parker Hannifin Corp.
03.1999 - 03.2007
Customer Experience Manager
Parker Hannifin Corp.
12.1994 - 06.1999
Masters Of Business - Marketing
Boston College
Bachelor of Science - Mechanical Engineering
Northeastern University