KIM AST

Operations & Project Management

• Lead comprehensive project management from strategic planning to final delivery, overseeing project scoping, time estimates, and budget control
• Manage internal operations, including strategic hiring, vendor relations, and maintaining a high-performance freelance roster
• Develop and execute short-term and long-term strategic plans, conducting quarterly business reviews with company leadership

Financial & Administrative Oversight

• Manage accounts payable and receivable, financial reporting, and budget coordination with executive team
• Support finance team with bank account data accuracy and financial categorization
• Handle payroll management, employee compensation, and benefit plan administration

Process Optimization & Workflow

• Drive organizational improvements by evaluating and evolving agency processes, tools, and operational procedures
• Analyze project metrics to refine agency pricing standards and resource allocation
• Implemented strategic workflow innovations and cross-departmental efficiency improvements

Organizational Leadership

• Provide daily supervision and professional coaching to team
• Support business development efforts and designed strategic staffing growth architecture
• Manage legal agreements, HR functions, and ensure comprehensive internal and external service standards

Creative and Digital Marketing Leadership

• Directed comprehensive operational and strategic management for Creative and Digital Marketing divisions, driving brand growth and operational excellence for 10 casinos and over 70 taverns across multiple audience categories including international, regional, local and hyper-local as well as a 12,000 entertainment venue in Laughlin, NV
• Led end-to-end marketing strategy development, implementing innovative digital marketing techniques across web, mobile, social, and app platforms
• Developed rebranding initiatives including the rollout of The STRAT Hotel, Casino & Tower brand as well as numerous brand refreshes throughout the organization.
• Managed a $10 million full-cycle digital marketing operations spend, including search engine marketing (SEM), search engine optimization (SEO), and comprehensive analytics interpretation
• Oversaw in Creative Department execution of an average of 1,000 jobs a month; from print collateral, TV, radio, social, menus, website and more
• Directed overhauls of 10 casino, tavern and investor websites.

Strategic Leadership & Performance Management

• Developed and executed short and long-term business strategies, consistently achieving divisional goals and financial objectives
• Implemented staffing plans and performance management programs for leadership teams
• Conducted ongoing financial analysis to optimize profitability and control expenses

Digital Marketing & Brand Communication

• Spearheaded multi-channel brand communication strategies
• Managed paid search, social media, and digital marketing campaigns to support e-commerce growth
• Evaluated emerging technologies and recommended strategic adoptions
• Analyzed digital performance metrics across organic SEO, email, and pay-per-click (PPC) channels

Stakeholder & Vendor Management

• Developed and coordinated all public relations for the organization including PR strategy development.
• Served as critical liaison between in-house agency, property executives, and corporate leadership
• Managed external vendor relationships and technology providers
• Represented company at industry conferences and professional organizations
• Ensured compliance with gaming regulations and internal corporate policies