Kim Canchola
Spring Grove,US
Summary
Dynamic healthcare leader with extensive experience at Typenex Medical, driving $10M in patient ID business growth. Proven expertise in project management and relationship building, successfully launching innovative products and developing strategic marketing plans. Adept at cross-functional team leadership and vendor management, ensuring alignment with organizational goals and customer needs.
Professional with robust background in directing and managing large-scale operations, consistently driving success through strategic planning and execution. Adept at implementing innovative solutions that enhance productivity and operational effectiveness. Known for fostering teamwork and adapting to evolving business needs, ensuring alignment with organizational goals.
Overview
26
26
years of professional experience
Work History
DIRECTOR PATIENT ID/PEDIATRICS
Typenex Medical
04.2015 - 01.2025
- Lead team in New Product Development, procurement, operations and marketing
- Developed product mix grew patient ID business to $10,000,000
- Create all product documentation: part numbers, packaging, pricing strategies
- Create all marketing collateral internal and external as well as develop marketing strategies for new and improved products
- Identify potential changes to project goals, scope and communicate changes to management - Stage/Gate process
- Investigate and translate clinician input into products and performing market research to solve specific problems that face our customers
- Execute product launch utilizing Product management, Sales, and Marketing
- Execute promotional plans, including but not limited to customer communications, website, social media, trade shows and direct to customer marketing
- Develop customer relationships, utilize these relationships in the Product Development process
- Work with Marketing to create key messaging for the business unit
- Evaluate competitive pricing landscape, develop pricing strategies based on said landscape
- Develop sales training portfolios across the business unit
- Assist Sales team with all spend reports and customer In-Service appointments
- Manage Quality of wristband product line
- Assist Quality team with purchased item inspections and documentation
- Create MRP reporting for assigned vendors on a weekly basis and place POs as needed weekly
- Develop Market Analysis based on competitive landscape
- Create and analyze reports to monitor growth, cost, units, gross margin and lost business
- Monitor and report on business unit P&L
- Prepare annual marketing plan and forecast
- Maintain GPO/IDN Pricing and contracts
- Update progress in weekly management meeting
- Release back orders as needed to fulfill customer service expectations
- Create and utilize reporting using both Oracle, Quote Tool, Salesforce, Excel
HEALTHCARE PROJECT / PRODUCT MANAGER
PDC Healthcare
08.1998 - 04.2015
- Responsible for interfacing effectively with all company functions on all phases of new product development, including establishing product specifications, approving new materials, determining packaging configurations, and setting initial stock product inventory levels
- Managed multi-disciplinary development teams through stage-gate process and regularly monitor project schedule and resources
- Identified potential changes to project goals and scope, communicated changes to Senior management, and determined impact on cost, schedule, and resources
- Conducted beta site testing report results to key stakeholders
- Managed top-five revenue producing product lines for worldwide healthcare business unit ($53,000,000)
- Created and analyzed reports to monitor growth, cost, units, and gross margin
- Developed marketing strategies for new and improved products
- Prepared annual marketing plan and forecast
- Developed and implemented the Voice of the Customer and Customer Council
Education
MARKETING AND BUSINESS CLASSES -
College of the Canyons
MARKETING -
UCLA Extensions program
BACHELOR OF SCIENCE (B.S.) IN BUSINESS ADMINISTRATION - Health Care Administration
Capella University
Minneapolis, MN06-2027
Skills
- Project management
- Relationship building
- Problem-solving
- Team management
- Issues resolution
- Business development
- Contract and vendor management
- Coaching and mentoring
- Vendor relationship management
- Cross-functional team leadership
- Strategic planning
- Verbal and written communication
- Decision-making
Patents
Patient ID/ Blood Bank 14 patents including design patents.
Timeline
DIRECTOR PATIENT ID/PEDIATRICS
Typenex Medical
04.2015 - 01.2025
HEALTHCARE PROJECT / PRODUCT MANAGER
PDC Healthcare
08.1998 - 04.2015
MARKETING -
UCLA Extensions program
MARKETING AND BUSINESS CLASSES -
College of the Canyons
BACHELOR OF SCIENCE (B.S.) IN BUSINESS ADMINISTRATION - Health Care Administration
Capella University
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