Senior Product Specialist
Silhouette Optical LTD
- Company Overview: Silhouette is an international leader in premium eyewear design and manufacturing, renowned for its minimalist aesthetic, technological innovation, and handcrafted Austrian quality. https://www.silhouette-group.com/
- Spearheaded product launch coordination across North America, ensuring the rollout of innovative rimless and full-rim collections aligned with Silhouette’s brand philosophy of lightness, elegance, and design precision.
- Designed and delivered in-depth product training programs for sales representatives and customer care teams, fostering expertise in frame materials, lens technology, and luxury positioning to elevate customer consultations and brand loyalty.
- Provided in-field support through strategic ride-alongs with sales reps, empowering them to effectively communicate product benefits, optimize in-store visual merchandising, and enhance retailer partnerships.
- Led preparation and on-site execution for Vision Expo and premier optical industry events, orchestrating immersive brand experiences that reinforced Silhouette’s reputation as a market innovator and design leader.
- Developed comprehensive sales kits, and training resources, equipping the North American sales force with tools to confidently engage discerning customers and drive revenue growth.
- Acted as a trusted liaison between product development, marketing, and sales teams, and delivering strategic insights to influence future collection designs and go-to-market initiatives.
- Contributed to Silhouette’s mission of redefining eyewear aesthetics by ensuring every product touchpoint – from training to trade shows – reflected the brand’s commitment to innovation, craftsmanship, and timeless style.
