Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Kim DeRose

Brooklyn,NY

Summary

Dynamic product leader with a proven track record at The Walt Disney Company, driving growth, and engagement strategies for National Geographic and Marvel. Proven success scaling both freemium and subscription-based mobile and web experiences through data, behavioral insight, experimentation, and personalization. Expert in product strategy and cross-functional collaboration, I excel in data-driven decision-making and team leadership, consistently delivering innovative, emotionally resonant user experiences that delight. Passionate about mental health, storytelling, and creating mindful digital experiences that positively impact users' lives.

Overview

16
16
years of professional experience

Work History

Director of Product - National Geographic & Marvel

The Walt Disney Company
New York, NY
02.2022 - Current
  • Define and drive product growth and engagement strategies across the full funnel for mobile and web.
  • Oversee product launches, including Nat Geo's redesigned global navigation, achieving a +96% clickthrough rate and a +16% time on site.
  • Oversaw the Marvel Unlimited Comic Discovery Tool, increasing book completes by 25% during the free trial, and the 'Up Next' module, resulting in 10% more books loaded per visit and 17% more book completes.
  • Built mission-driven PM team to enhance collaboration with design, data, editorial, and engineering.
  • Partner closely with Marketing, Growth, Editorial, Legal, Privacy, Finance, and leadership to align work with broader business objectives.
  • Partner with AI/ML providers to integrate intelligent features that increase conversion, enhance engagement and LTV, and optimize content creator workflows.
  • Integrated A/B testing to drive conversion, and introduced best practices to increase experimentation velocity.
  • Monitor key business metrics to guide prioritization, and measure impact.
  • Accountable for core metrics, and represent progress and performance to stakeholders around the company.
  • Present the product strategy to executive leadership, securing investment in personalization and growth.

Director of Product (Product Lead for MU)

The Walt Disney Company
New York, NY
05.2020 - 02.2022
  • Transformed Marvel Unlimited into a modern, scalable subscription product through full rebuild.
  • Achieved a 73% increase in time spent, and a 114% increase in books read per subscriber by optimizing UX.
  • Utilized behavioral data and qualitative research to deeply understand user needs and motivations, and collaborated closely with UX and engineering to reimagine the subscriber journey.
  • Implemented modular design systems to enhance experimentation and reduce time-to-market.
  • Incorporated personalized recommendations to enhance user engagement.
  • Aligned engagement strategies with fan behavior and business objectives through cross-functional team collaboration.
  • Wrote detailed PRDs and requirements to drive disciplined execution.
  • Analyzed customer feedback data to identify trends in product performance or customer service issues.

Director of Product (Product Lead for Kids)

Marvel Entertainment LLC
New York, NY
06.2018 - 05.2020
  • Managed digital product roadmap for Marvel’s kids’ portfolio, prioritizing safety and COPPA compliance while driving engagement.
  • Delivered interactive features and games in agile sprints while ensuring compliance with COPPA.
  • Collaborated with legal and third-party vendors to enhance product scalability.
  • Launched campaigns that promoted retention and brand education among younger audiences.

Sr. Product Manager (Product Lead, Kids)

Marvel Entertainment LLC
New York, NY
01.2014 - 06.2018
  • Relaunched MarvelKids.com, increasing global traffic by 150% with localized sites and engagement features.
  • Developed comprehensive product roadmaps to ensure alignment with business goals and customer needs.
  • Managed budgets for product development projects and tracked progress against timelines.
  • Worked closely with developers throughout the software development lifecycle to ensure successful delivery of products.
  • Identified market trends, gathered customer feedback and analyzed competitive landscape to develop new product ideas.
  • Developed digital scavenger hunts and quizzes to enhance user engagement and foster brand loyalty.

Sr. Product Manager (Product Lead, KIDZBOP.com)

Razor & Tie
New York, NY
12.2011 - 12.2013
  • Managed fully moderated, COPPA-compliant community platform serving over 1.4M users.
  • Introduced gamified UX patterns, increasing homepage views by 80% and return visits by 20%.
  • Integrated sponsorships and partner content into user experience without compromising product integrity.

Product Manager (KIDZBOP.com)

Razor & Tie
New York, NY
12.2009 - 12.2011
  • Redesigned site through iterative launches based on user feedback.
  • Developed features including Safe Text Chat, user profiles, Fan Pages, and Video Contests.
  • Managed sponsorship campaigns, and launched annual national talent search, achieving average entries of 45,000.
  • Directed development team and freelance designers for project execution.

Education

Master of Arts - Film Directing

University of California, Los Angeles
Los Angeles, CA

Bachelor of Arts - Communications

University of California, Los Angeles
Los Angeles, CA

Skills

  • Product strategy and execution
  • User experience design
  • Cross-functional collaboration
  • Team leadership skills
  • Subscription and freemium models
  • Engagement strategies development
  • A/B testing
  • Data-driven decision-making
  • Agile product development
  • Mobile and web UX
  • Stakeholder management

Affiliations

  • Storytelling
  • Film & Culture
  • Mental health & mindfulness
  • Yoga
  • LGBTQ+ Advocacy

Timeline

Director of Product - National Geographic & Marvel

The Walt Disney Company
02.2022 - Current

Director of Product (Product Lead for MU)

The Walt Disney Company
05.2020 - 02.2022

Director of Product (Product Lead for Kids)

Marvel Entertainment LLC
06.2018 - 05.2020

Sr. Product Manager (Product Lead, Kids)

Marvel Entertainment LLC
01.2014 - 06.2018

Sr. Product Manager (Product Lead, KIDZBOP.com)

Razor & Tie
12.2011 - 12.2013

Product Manager (KIDZBOP.com)

Razor & Tie
12.2009 - 12.2011

Master of Arts - Film Directing

University of California, Los Angeles

Bachelor of Arts - Communications

University of California, Los Angeles

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Kim DeRose