Kim Finnerty
Richmond,VA
Summary
Dynamic and visionary marketing strategist with over 20 years of experience in brand management, creative direction, and team leadership in high-growth, product-led B2B and B2C companies. Proven track record of developing and executing cohesive brand strategies and design systems that resonate across multiple mediums and channels. Adept at leading cross-functional teams, inspiring creative excellence, and driving brand differentiation in competitive markets.
Overview
24
24
years of professional experience
Work History
Senior Consultant, Demand Generation
Forrester Research
Cambridge, MA
08.2019 - Current
- Partner with industry analysts and technology marketers to create data-driven content for SaaS products that converts B2B prospects into customers.
- Lead a team of six consultants in developing on-brand new products and services, launching three new offerings in 2023.
- Managed a team of three consultants and two associate consultants, providing support for project completion and skillset development.
Founder & Chief Strategist
DataBards
New Canaan, CT
03.2017 - Current
- Founded a data-driven brand storytelling practice to help clients leverage insights for better marketing in financial services, food & beverage, technology, and healthcare.
- Conducted quantitative and qualitative research to create branding strategies for clients.
- Led regional ice cream brand, magazine startup, and a non-profit through brand identity definition and activation strategy development.
SVP, Strategy & Insights, Digital Innovation
Epsilon (acquired Ryan Partnership)
Westport, CT
03.2007 - 03.2017
- Built and led a team of 7 planners in generating insights from innovative research and custom data.
- Partnered with account, creative, and client teams to develop solutions, achieving 96%+ client satisfaction scores.
- Centralized and re-negotiated syndicated research contracts, saving over $750K annually.
Executive Director, Insights & Strategy
TracyLocke (Omnicom)
Westport, CT
09.2001 - 02.2007
- Introduced Brand Planning, onboarding new tools and roles to create insight-driven culture.
- Led branding projects capturing five new clients, including Frito, Hershey, InBev, Kimberly Clark.
SVP, Strategy
Sterling Brands
New York, NY
01.2000 - 09.2001
- Managed brand strategy/innovation team, more than tripling average engagement revenue.
- Led brand strategy engagements in automotive, spirits, financial services, and consumer goods.
Education
MBA - General Management (Marketing)
Harvard University
Cambridge, MA05-1987
Bachelor of Arts - Economics & Political Science
Yale University
New Haven, CT05-1980
Skills
- Brand Strategy & Management
- Creative Direction & Design Systems
- Cross-Functional Team Leadership
- Multi-Channel Campaign Development
- Storytelling & Consumer Insights
- Content Marketing & Thought Leadership
- Vendor & Budget Management
- Process Improvement & Scalability
- Proficiency in Adobe Creative Suite, Google Suite, Microsoft 365
Affiliations
- Path to Purchase Institute, Inaugural "Women of Excellence" Award
- Treasurer, Board Member. Universal Promise. Education-focused charity
- Troop Leader, Girl Scouts of America, 2008-2020
- Secretary, Board Member (Emeritus), Adoptive Parents Committee of New York.
Timeline
Senior Consultant, Demand Generation
Forrester Research
08.2019 - Current
Founder & Chief Strategist
DataBards
03.2017 - Current
SVP, Strategy & Insights, Digital Innovation
Epsilon (acquired Ryan Partnership)
03.2007 - 03.2017
Executive Director, Insights & Strategy
TracyLocke (Omnicom)
09.2001 - 02.2007
SVP, Strategy
Sterling Brands
01.2000 - 09.2001
MBA - General Management (Marketing)
Harvard University
Bachelor of Arts - Economics & Political Science
Yale University
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