KIM FITZ

• Developed and implemented sales efforts that drove revenue growth through specialty retailers, e-commerce, and direct-to-consumer channels for this gluten-free cookie company. Achieved success in a highly competitive product category, starting the business during Covid with no prior food industry experience.
• Developed retail sales channels by calling on and securing accounts with 6 local area specialty food retailers.
• Produced strong sales growth of 261% in 2021, 287% in 2022, 22% in 2023, 33% in 2024 and 15% (through Aug).
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service including 5-Star rating for timely shipping and 100% customer service score.
• Maximized direct-to-consumer sales growth through social media marketing using Meta, Instagram, and Etsy.
• Developed and maintained strong relationships with clients generating an 82% repeat customer rate, well ahead of the industry’s current 30% repeat customer rate.

• Lead and mentor 30 Young Men, 6 committee members, President, and Vice President to ensure alignment with YMSL’s four-year leadership curriculum plan.

• Conduct training sessions for 36 committee members, clarifying roles and responsibilities to ensure smooth operations.

• Coordinate orientation meetings for new members and families, fostering engagement and retention.

• Manage annual meeting schedules, budgets, attendance verification, and incident reporting to ensure compliance.

• Conceptualized and launched this consulting business, providing nutrition and wellness coaching in a fun and non-intimidating way to clients with chronic digestive disorders and hormone imbalances.
• Built name recognition and generated referrals by providing group education sessions to patients and providers at functional/integrative medicine clinics, gastroenterology practices, and local women’s organizations. Topics included Mastering the Art of Going Gluten-Free, Clean Eating 101, Mastering Gut Health, Intro to Gluten-Free Baking, Back-To-School-Healthier Kids in 4 Weeks.
• Empowered clients to overcome health issues by conducting health assessments, customizing plans (supplements, exercise, stress management, lifestyle improvements), and providing direction on nutrition (recipes, shopping guides, appropriate food selection).
• Utilized motivational interviewing techniques to identify client barriers and facilitate behavior change.

• Recruited by former Amgen National Sales Director for a new Rheumatology Division sales force to launch and sell Rituxan (infused medication for Non-Hodgkin's Lymphoma, Chronic Lymphocytic Leukemia, Rheumatoid Arthritis, Granulomatosis with Polyangiitis & Microscopic Polyangiitis, Pemphigus Vulgaris) to rheumatologists, immunologists, oncologists, and teaching hospitals.
• Finished 2010 ranked #1 in the US for sales volume, #1 in Mid-Atlantic Region for overall performance, 120% goal attainment, and won Regional MVP Award.
• Generated 108% to annual sales plan for 2009 and #1 in the US for overall sales volume for 2009.
• Ranked #1 in the US for sales volume in 2007, increased YOY sales by 58%, finished #1 in Mid-Atlantic Region for overall performance, and won Regional MVP Award.
• Ranked #2 in the US in 2006 at 212% of quota, ranked #1 in Mid-Atlantic Region, and won Regional MVP Award.
• Won National Leadership Circle in 2006 for sales excellence.
• Achieved strong sales results by selling the clinical benefits of Rituxan, applying total office calls approach, resolving reimbursement issues, and promoting the need to open infusion sites in rural markets for patient access.
• Promoted to additional role as Field Development Manager (2007 - 2010), working with Sales Training and Regional Sales Directors to lead/organize trainings at regional/national meetings and assist in developing adult learning principles for the national sales force.

• Won Chairmen’s Circle and several regional/national awards for sales of Enbrel (injectable monoclonal antibody for rheumatoid arthritis) calling on rheumatologists and teaching hospitals including Vanderbilt. Held additional roles as Regional & District Trainer, completed the management development program, and served on national task force for field sales software.