Kim Fitzgerald

• Sourced new digital partnership, creating a new $2MM revenue stream for the agency and in 6 months.
• Created and launched proprietary digital bundles based on client budget and goals resulting in 50% sales increase.
• Utilized testing (A/B, multivariate) to optimize all digital activities.
• Established goals, best practices, metrics, and reporting for digital campaigns.
• Documented and shared actionable insights throughout organization.
• Collaborated with internal teams (Business Development, Account Management, Creative, and Data) for successful digital execution, complementing traditional mail campaigns.
• Liaised and optimized strategies with external digital partners to ensure ROI.
• Continually evaluated marketplace trends and gathered competitive intelligence within markets and service lines.
• Managed $1.5MM monthly budgets for list and digital procurement.
• Supported business development efforts and coordinated with marketing teams on special campaigns.
• Delivered recommendations to long-term accounts to promote brand awareness among key audiences.
• Conducted sales presentations
• Engaged in consumer awareness and acquisition initiatives to raise awareness and revenues.
• Increased market penetration and sales figures by leveraging supplier relationships and overseeing negotiations, resulting in 25% profit increase.
• Maintained up-to-date knowledge of competitor products and pricing in served markets.
• Resolved vendor and account problems efficiently, exceeding agency commission goals while remaining within FMV.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Marketed agency services to targeted audiences at trade shows and events.

Vice President (2008 to 2020)

• Led strategy and execution of integrated, results-driven customer acquisition and retention programs for major Nationally recognized brands such as Citicorp, Verizon, Williams-Sonoma and The New York Times.
• Generated on average $1MM+ in company profits on an annual basis
• Oversaw all aspects of accounts (pricing negotiation, P&L management, budgets, creative development, media planning, partnerships and results optimization) and provided status reports on results and gross operating profit to President/CEO.
• Created unique demographics-based offers utilizing email (CPA, CPM, CPC, upsell and customer abandonment), web-based initiatives (transactional upsell, banner advertising, social media and search), direct mail, telemarketing and alternative media, overseeing all aspects of creative, production, implementation and measurement.
• Defined and analyzed performance metrics for test strategies and program execution, making adjustments when necessary to optimize results and achieve client goals.
• Developed requirements for lead generation programs (business and technology needs, content, creative, customer process flow, usability and testing) and oversaw formation of project specifications.
• Identified online advertising opportunities, negotiated terms, executed agreements and implemented techniques for improving performance.
  Account Director (2000 to 2008)
• Oversaw all aspects of the Tranzact account ($4 million in annual revenue) for a full-service customer acquisition direct response and database firm for large consumer brands.
• Developed direct mail and email campaigns, overseeing production, pricing, list procurement and fulfillment.
  Account Manager (1996 to 2000)
• Led consolidation and centralization of list procurement to significantly reduce duplication across accounts and verticals, which increased efficiency and decreased costs.
• Responsible for ordering and billing several million leads/month, managing all aspects of list procurement, including list selection, list evaluation and pricing negotiation.
• Created highly cost-effective deals with list managers with pricing structured on a pay-per-contact basis.

• Dean's List 1992, 1993, 1994