Kim Golden
Alpharetta,GA
Summary
Dedicated and results-driven Product Development, Sales, and Marketing Manager with over 20+ years of expertise in the Consumer Products and Home Décor sectors. Demonstrated success in driving revenue growth and enhancing customer satisfaction through the successful launch of new products and development of existing ranges. Proficient in thriving under pressure, effective communication, and adept at adapting to dynamic environments and tight deadlines.
Overview
16
16
years of professional experience
Work History
VP of Ecommerce and Sales Operations
Napa Home & Garden
09.2017 - Current
- Spearheaded strategic planning and execution of e-commerce sales initiatives, resulting in a 264% increase in revenue 2 years.
- Led high-performing sales team to exceed quarterly and annual sales targets consistently.
- Launched direct-to-consumer site from conceptualization to implementation, utilizing a comprehensive business plan. Conducted in-depth demographic analysis to inform strategic decisions, and curated exclusive product offerings tailored to target audiences.
- Established and maintained strong relationships with key e-commerce partners and clients, resulting in increased sales opportunities and customer satisfaction.
- Utilized data-driven insights and analytics to optimize sales processes and drive business growth.
- Maintain adequate product stock levels for Napa, as well as third-party warehouses to meet customer demand effectively.
- Utilize data-driven insights and analytics to forecast demand accurately and adjust inventory levels accordingly.
- Work closely with suppliers and vendors to streamline supply chain processes and improve inventory replenishment lead times.
- Continuously monitor inventory performance metrics and KPIs to identify areas for improvement and implement corrective actions as needed. Develop long and short-term plans to enhance product equity and consumer desirability within each Key Account.
- Assist in building efficient processes and workflows for Key Account product development.
- Conduct competitive analysis on strategic national retailers to uncover product opportunities by distribution channel, while simultaneously evaluating current competition and identifying "white space" opportunities for new category or product development.
Director of Product Development &Marketing
Baumgarten's, Inc.
03.2014 - 09.2017
- Design, launch, and market new office and ID security product ranges and corresponding POS packaging based on industry needs and margin requirements
- Present new products to major office supply wholesalers and retailers
- Quantify and qualify merchandise performance, profitability, and industry trends through sales forecasts; short- and long-term reports; and analyses for executive management team, with focus on maximizing EBITDA.
- Establish product pricing through market research data, streamlined production, reviewed sales costs, and volume modification
- Develop and lead SEO and SEM content strategy, web initiatives, and product showcase to maintain and enhance company brand, as well as ensure product lines resonate with B2B and B2C target audiences.
- Implemented data-driven decision-making for product improvements, resulting in higher user retention rates.
- Reduced time-to-market for new products by optimizing project management tools and strategies.
- Optimized product lifecycle management, resulting in reduced costs and improved operational efficiency throughout organization.
Merchandise Manager
Jaipur Rugs
01.2012 - 03.2014
- Studied competitive landscape to strategize design initiatives, set MSRP's, direct product placement and marketing vehicles such as catalog, web and trade shows
- Chartered and introduced new outdoor pillow line which significantly amplified sales in market
- Traveled internationally to villages and factories to check artisan production and build rapport with weavers
- Visited trade shows in international cities to assess major industry trends
- Cultivated and directed design team in developing merchandise from product inception to completion of computer-aided design (CAD) layout and design files
- Worked with international suppliers and vendors to deliver quality products, rugs, and other textiles
- Authored and accelerated sales, production, shipping, and ordering SOPs.
VP Home Décor & Design
Metro Design USA
06.2008 - 12.2012
- Lead sales activities by identifying customer needs and preparing new products for major mass retail accounts
- Created avant-garde everyday product lines and seasonal product lines in giftware, home décor, tabletop, and craft, resulting in revenue of $4 million during the first year.
- Crafted advertising strategies and developed online and print catalog merchandising plans, elevating our position to industry-leading level. Delivered exceptional financial results, exceeding sales and gross margin targets, with an outstanding ROI surpassing 200%
- Composed product specification sheets to streamline sampling process which increased production speed
- Enhanced sales, marketing, and design staff accomplishments by planning delivery solutions and controlling design specifications, price negotiations, SKU maintenance, and production requirements with local and international vendors.
Education
Bachelor of Science - Fashion Merchandising And Business Managment
Fashion Institute of Technology
New York, NYSkills
- Performance Improvement
- Revenue Generation
- Business Development
- Operational Leadership
- Operations Management
- Cross-functional Team Collaboration
- Trend & Market Analysis
- Product Development & Lifecycle Management
- Strategic Planning
Additional Information
Alco Industries, Cranbury, NJ 2000-2008 Director of Product Development, Home Decor & Gift
Timeline
VP of Ecommerce and Sales Operations
Napa Home & Garden
09.2017 - Current
Director of Product Development &Marketing
Baumgarten's, Inc.
03.2014 - 09.2017
Merchandise Manager
Jaipur Rugs
01.2012 - 03.2014
VP Home Décor & Design
Metro Design USA
06.2008 - 12.2012
Bachelor of Science - Fashion Merchandising And Business Managment
Fashion Institute of Technology
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