Hi, I’m
Kim Grey
Institutional Sales & Business Development
New York,NY
Summary
Ambitious, cross-disciplined professional with a proven track record of growing businesses from early stages to implementing change and innovation strategies in the corporate landscape. Extensive experience in alternative investments and private markets. Strong team player with excellent project management skills, seeking to accelerate in the Web3 and AI industry. Looking for a C-suite position in Partnerships and Business Development.
Overview
15
years of professional experience
5
years of post-secondary education
Work History
DaedalaLondon
Fundraising & Business Consultant
10.2024 - Current
Job overview
- Secured three Web3 industry clients under Daedala including two prominent Web3 funds (liquid and early stage venture) including IBM backed AI pure play client in New York, USA to drive strategic fund document development, go-to-market fundraising strategy and fundraising capital from global institutions.
- Secured contract with a breakout Israeli business development software unique to Web3 to facilitate go to market growth and scaling of new business deals consulting with global Web3 business strategies daily
- Developed and led content and delivered an industry wide workshop for Web3 sales and business development team attracting 140 Web3 flagship companies
- Mentored junior teams and advised Managing Partners on their Web3 business strategy, fostering professional development and sharing industry expertise to further improve company performance
- Developed business strategies by conducting comprehensive market research and competitor analysis.
- Established strong client relationships through excellent communication and negotiation skills to secure long-term contracts.
- Conducted in-depth market research to identify trends, informing strategic decisions.
- Enhanced team productivity by leading workshops on efficient project management techniques.
- Developed comprehensive business strategies for clients, leading to improved market positioning.
- Crafted customized marketing strategies that increased brand visibility for clients.
- Led negotiations for clients, securing favorable terms and conditions across seven deals to support Web3 VCs mandates
- Implemented CRM systems to enhance client engagement and retention.
nReachLondon, United Kingdom
Sales Consultant
10.2024 - Current
Job overview
- Strategic Sales Enablement: Designed and implemented a first-principles pricing model, empowering the sales team to confidently position and sell nReach’s software solutions to Web3 enterprises.
- Sales & Customer Success Enablement: Developed a comprehensive customer handbook, equipping sales and customer service teams with the knowledge and tactics needed to navigate complex Web3 sales processes and drive client success.
- Full-Cycle Sales Execution: Managed the end-to-end sales lifecycle — from lead qualification and nurturing to conversion and deal closure — resulting in measurable revenue growth and stronger client acquisition.
- Industry Thought Leadership: Delivered high-impact webinars and educational content to inform and guide Web3 businesses on leveraging Telegram as a powerful enterprise-grade communication and sales platform.
Superduper London
Head of Institutional Sales
05.2024 - 09.2024
Job overview
- Leading Strategic Sales Initiatives: Drive institutional investment sales efforts across Superduper's diversified portfolio, including gaming, infrastructure, payments, transmedia IPs, and entertainment sectors. Focus on expanding market share with strategic investors and cultivating robust relationships with top-tier institutional clients.
- Strategic Revenue Growth: Spearhead the development and execution of comprehensive sales strategies, driving revenue growth across a dynamic liquid investment desk. Oversee early-stage rounds (SAFT) and OTC transactions, ensuring alignment with broader business objectives.
- Blueprint for Global Sales Function: Architect the foundational framework for the institutionalization of Superduper's global sales function. Lead initiatives in team recruitment, software implementation, establishment of best practices, reporting standards, and the delivery of top-tier services to token holders.
- Client Relationship Excellence: Oversee all facets of client relationship management, ensuring the highest standards of service delivery and achieving exceptional satisfaction among token holders. Implement strategies to enhance client engagement and long-term loyalty.
- Investment Opportunity Execution: Identify and capitalize on high-potential investment opportunities. Lead the preparation of investment memos, negotiate deal terms with founders, and align investments with the company’s strategic growth objectives.
- Market Intelligence & Strategic Insight: Conduct in-depth market analysis to stay ahead of industry trends, leveraging insights to inform and educate internal teams, including marketing, communications, global sales, and product development. Ensure strategies remain competitive and forward-thinking.
- Capital Raising & Investor Relations: Lead capital raising efforts for early-stage blockchain projects. Manage the full investment cycle from prospecting and pitching to deal negotiations. Establish and maintain institutional-grade materials, data rooms, investor
Fabric VenturesLondon
Investor Relations and Capital Formation
05.2022 - 06.2024
Job overview
- Extensive experience in Web3 private equity and multi-stage venture investing;
- Personally raised €30M+ in capital from professional investors for strategic fund pockets and co-investments which was additive to Fabric's existing mid-market size AUM;
- Manage over 240+ Limited Partners relationships in tandem with Managing Partner and COO;
- Responsible for client interaction in regards to pitch delivery, ongoing investor material content creation, qualifying investors, onboarding investors, and ongoing relationship management including events, hosting investor webinars and LP summits;
- Initiated and managed firm IT and CRM migration from third-party to streamline fund administration services and reduce operational CAPEX;
- Handing strategic economic, venture and web3 content creation process to educate, inform and update investor communities by creating strategy and managing third party creative agencies in executing video production, graphic design efforts; creating customer write ups across firm to support ongoing investor communication efforts;
- Led team projects in compliance, legals, technology software optimization, KYC/AML, tax, risk management to demonstrate ability to work collaboratively and effectively with cross-functional teams;
- Produced, managed and delivered various marketing content including; video production with founders and investors, presented at annual investor conference, led design agency work to uplift corporate brand materials, developed and distributed financial newsletter community content for firm, hosted online webinars, production of financial fund performance materials which encompassed financial journalism materials.
Bravo Investment House (The Quarters Living)London
Head of Business Development & Investor Relations
02.2021 - 05.2022
Job overview
- Led investor relations and capital formation activities for private equity real estate expansion strategy into Europe focused on debt and equity capital fund raising to achieve €250M+ from institutional allocators investing in build-to-rent alternative assets;
- Built and managed annual group marketing budgets overseeing €120k+ for the UK market to deliver integrated marketing and sale campaigns across to B2B and B2C channels; achieved 100% occupancy rate for 4 commercial properties with over 432 rooms servicing 3 month length tenancies. Achieved award recognition for being the 'No 1, Serviced Living Provider in United Kingdom' as voted by prominent third-party institutions.
- Managed full-suite marketing efforts across 3 companies namely; the asset management brand Bravo Investment House, serviced living brand portfolio known as The Quarters by Bravo and, the restaurant and hospitality brand known as Terra Terra Restaurant;
- Developed and grew booking channel partnerships to leverage data, insights and producing price effect strategies aligned to market supply, demand and seasonal fluctuations which streamlined paid marketing campaign efficiencies and lead conversions through digital search and social channels; organic and paid activities.
- Trained and managed 2 social media and event team members with content creation tools, paid and organic marketing strategies and industry best practices to enable them to effectively delivery content marketing, event delivery and community building efforts;
- Developed customer marketing research report to modernize the brand, develop a customer repositioning strategy, website optimization for lead generation efforts, SEO, on-page and off-page search and led third-party agency projects to completion.
- Built relationships with customers and community to establish long-term business growth utilizing effective communication strategies, events, community focused campaigns and seasonal events calendars to reduce churn;
- Developed and managed full customer research development report to support company and brand positions which would later be used to support creative branding agencies to deliver improved brand and digital UX for increase search visibility and lead generation activities independent to third party booking providers;
The CollectiveLondon
Digital Community Manager
02.2020 - 02.2021
Job overview
- Built and strengthened industry partnerships with over 400+ new international brands, influencers and partners to improve community building activations, events, webinars, limited edition product enhancement campaigns that amplified online and offline coverage to maximize effectiveness of firm wide marketing strategies.
- Produced over 468 events in 12 months on Twitch, Webinar and on site events for community of 1600 people across United Kingdom reducing churn rate and increasing NPS scores indicating positive customer experience;
- Increased brand awareness through development and implementation of successful public relations campaigns earning free media exposure to firm which drove uplift in booking conversation rates, Google search visibility, community engagement and relevant on customer content.
- Developed and managed digital and traditional marketing strategy and content development process to produce effective search driven and engaging website blogs, monthly newsletter content, promotional materials, and paid advertisements for social media channels.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Designed and implemented social media strategies to align with business goals.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
Kim Grey Brands AgencyCape Town
Founder and Managing Director
10.2016 - 12.2019
Job overview
- Built a go to market, growth hacking and business development consultancy for media, entertainment and lifestyle brands to target and increase customer acquisition and sales strategies securing 3 former employers with annual recurring revenue contracts for services delivered by Kim Grey Brands Agency;
- Developed, managed and produced public relations exposure and campaigns to support brand awareness for several clients generated improved search visibility on Google and media features in leading publications;
- Delivered 7 day festival in luxurious villa for UHNW international investor which generated over 1700 event registrations for 150 pax, closed event showcasing virality and demand generation across 8 countries; secured global talent, influencers, workshop hosts, brand sponsors and partners; end result was a job offer to move to London to work for founder and CEO of The Collective;
- Transformed founders two page business plan into a turnkey online luxury travel agency in 6 months, securing agency partnerships, travel partners, media and journalist relationships, trade events, graphic designers, website agencies and developed African luxury travel packages for customer bookings to be generated;
- Consulting services to clients included; brand development, go-to-market strategy design and execution, digital innovation and onboarding, content creation and distribution, public relations, fundraising, brand activations and events, partnerships, digital marketing, advertising and operational optimization.
- Annual Recurring Revenue Clients Signed: Bumble, The Yacht Week, The Ski Week, Carabao Energy Drink, City Logistics Group, Brown Foreman, Jekyll & Hyde, Granadilla Swimwear, Cafe Caprice, The Really Great Brands Company, Paige Denim, and several early stage founders.
Education
Digital Marketing InstituteSouth Africa
Master of Arts from Digital Marketing - Search & Growth Hacking
01.2019 - 12.2019
Red And Yellow Business School (Founded By Ogilvy)South Africa
Master of Arts from Marketing, Advertising And Communications
01.2012 - 12.2012
University of South Africa (Varisty College)South Africa
Bachelor of Science from Marketing Management
01.2009 - 12.2011
Skills
Presentation Skills
Timeline
Fundraising & Business Consultant
Daedala
10.2024 - Current
Sales Consultant
nReach
10.2024 - Current
Head of Institutional Sales
Superduper
05.2024 - 09.2024
Investor Relations and Capital Formation
Fabric Ventures
05.2022 - 06.2024
Head of Business Development & Investor Relations
Bravo Investment House (The Quarters Living)
02.2021 - 05.2022
Digital Community Manager
The Collective
02.2020 - 02.2021
Digital Marketing Institute
Master of Arts from Digital Marketing - Search & Growth Hacking
01.2019 - 12.2019
Founder and Managing Director
Kim Grey Brands Agency
10.2016 - 12.2019
Red And Yellow Business School (Founded By Ogilvy)
Master of Arts from Marketing, Advertising And Communications
01.2012 - 12.2012
University of South Africa (Varisty College)
Bachelor of Science from Marketing Management
01.2009 - 12.2011
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