Kim Hafenscher

An Elder Care Consultant and Senior Living Placement Specialist helping older adults and their families navigate the complexities of aging and finding appropriate care options. Assessment and Evaluation: Conduct thorough assessments of the elderly individual's physical, emotional, social, and financial needs.
Care Planning and Recommendations: Develop a customized care plan that addresses the specific needs and preferences of the senior, focusing on quality of life, safety, and comfort.
Advocacy: Act as an advocate for the elderly client, ensuring that they receive appropriate services and care.
Family Support and Education:Educate family members about aging-related issues, such as common health conditions, care options, and legal matters.
Offer emotional support to families who may be struggling with the complexities of caregiving.
Referral to Services:Provide referrals to local service providers, including home care agencies, healthcare providers, legal and financial advisors, and more.
Help families access community resources, such as senior centers, respite care, or support groups.
Ongoing Monitoring and Adjustments: Regularly check on the elderly individual’s progress.
Ensure that care is continuously aligned with the senior’s evolving needs.
Needs Assessment: Assess the individual’s medical, emotional, and social needs to determine the most suitable type of senior living community (e.g., independent living, assisted living, memory care, nursing home).
Consider factors like personal preferences, proximity to family, cost, and any specific care requirements.
Research and Selection of Senior Living Communities: Research and compile a list of suitable senior living communities that match the individual’s needs and preferences.
Visit facilities and review their services, amenities, staff, and overall quality of care.
Tours and Community Visits: Schedule and accompany clients on tours of senior living facilities, providing guidance, and answering questions about each community.
Assist families in evaluating communities and comparing options.
Guiding the Application and Admission Process:Assist in filling out applications and provide necessary documentation for the placement process.
Coordinate with the senior living facility to ensure a smooth admission, including securing a room, setting up care plans, and managing transitions.
Financial Assistance and Insurance Guidance:Help families understand the financial aspects of senior living, including costs, insurance coverage, and available financial assistance programs. Including private pay, Medicaid or long-term care insurance.
Emotional and Transition Support:Provide emotional support to the senior and their family throughout the transition into senior living.
Help with adjustments to a new living situation, ensuring that the move is as smooth and stress-free as possible.

Follow-up and Ongoing Support:Follow up with families after placement to ensure that the senior is adjusting well and receiving the appropriate level of care.
Provide ongoing support if any issues arise or if there’s a need to reassess care needs in the future.

The Director of Sales in an assisted living community plays a crucial role in ensuring the community meets its occupancy and revenue goals. Overseeing the marketing and sales efforts, managing both inbound and outbound sales strategies, while also fostering strong relationships with potential residents, their families, and referral partners. My key responsibilities, Lead Generation and Conversion: Identifying and nurturing leads, from initial inquiries through to move-in, and managing a sales pipeline, having a strong grasp of the community’s offerings, pricing models, and competitive landscape.

Sales Strategy and Marketing: Developing and implementing sales strategies, including outreach, networking, advertising, and digital marketing, to drive awareness and interest.

Touring and Community Presentations: Leading tours of the facility for prospective residents and their families, addressing questions, and showcasing the community's benefits and services.
Relationship Building: Building strong relationships with referral sources, like healthcare professionals, APFM consultants, and I have strong working relationships with referral agencies in Denver.
Sales Training and Team Management: Leading and mentoring a sales team, working with the associate sales team to set goals, and ensuring they are equipped with the tools and knowledge to succeed.
Customer Service: Ensuring families and residents are well-informed and supported throughout the decision-making process, having strong interpersonal skills, empathy, and the ability to connect with families during a sensitive and emotional time.

An Associate Director of Sales typically has a leadership role in the sales department, with a focus on driving the census, Collaborate with senior leadership to develop and implement sales strategies and objectives. I did meet and exceed census goals and was promoted to Sunrise at Orchard as a Director of Sales within a few months.

Responsible for opening a new community August of 2017 meeting our occupancy goals specializing in Assisted Living and Memory Care.  Leading a team with high expectations, daily goals, and motivation all while maintaining a positive work environment.  Providing all necessary training and tools to insure the sales team success.  Working closely with the Executive Director and  Regional Sales & Development teams completing required daily, weekly and monthly reports.  Schedule, organize and conduct tours with prospects and their families.  Create, plan and implement events to bring in prospective residents.  Interacts effectively and professionally with Community Outreach Organizations, Professional Care Providers and prospect referral companies.  Maintained a quarterly competitive analysis and maintained our monthly marketing budget.  Media and Marketing Planning implementing.   Maintained a positive and professional self image representative of the Senior Lifestyles high standards and good reputation. 

Started my career at Park Place as a Sales Counselor and was promoted to Director of Sales and Marketing in Feb. of 2016.  Responsible for Marketing and Sales for a community of 206 apartments which specialized in Independent Living, Assisted Living and Memory Care.   Met all expectations of occupancy and budget.  Maintained an worked an active wait list in all three communities.  Working with the prospects and their families helping them to make an informed decision for themselves and their loved ones was and is my true passion.   Promotion to our sister community The Sheridan at Chesterfield.