Kim Kellan
Executive Director Of Operations And Sales
Boca Raton,FL
Summary
Performance-oriented operational and sales leader offering exceptional record of achievement over a twenty five-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Business Development and Admissions
Boca Beauty Academy
Boca Raton, FL
09.2020 - Current
- Build, train, coach and retain professional advising team leading to over $7 million increase in revenue from 2020-2021
- Conduct annual performance evaluations of Admissions Advisors and Assistant Campus’ Director of Admissions, if applicable
- Manage admissions team to ensure that inquiries are followed up within swiftly and that all potential students are taken through admissions process correctly and compliantly
- Maintain highest level of ethics and integrity by ensuring compliance and Admissions Department policies and procedures, as well as all Federal and State regulations and accrediting body requirements
- Represent company both on and off campus to prospective students, parents and other individuals or organizations involved in college selection process resulting in revenue increase through business development
- Attend all University- wide admissions department meetings and training sessions
- Conduct campus-based admissions training with focus on consultative sales and exceeding budgeted expectations
- Submit required admissions reports on a timely basis as required by senior management
- Evaluate current service needs and product satisfaction levels with established customers to improve offerings.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Negotiated, prepared and signed contracts with clients
- Compiled product and customer data to generate informed profit projections
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
Franchise General Manager/Trainer
Elements Massage
Denver, CO
01.2017 - 09.2020
- Managed all aspects of operations under former absentee owner including management and recruitment of staff, interfacing with members and prospects, providing all training and development and oversight of the P&L
- Managed studios through COVID-19 shut-down and led successful reopening resulting in minimal lost members and creation of best practices that were shared throughout franchise network and sales after reopening in top 20% of nationwide
- Retained 80%+ of employees through COVID pandemic shut down
- Recruited several new massage therapists within first month of hiring, utilizing years of recruitment experience
- Provided coaching sessions to develop, support and train team members on both systems and standard operations of franchise (Wellbiz Brands)
- Utilized customer service, consultative sales, and communication skills to develop strong relationships with members, prospective members, outside referral relationships, and local community business relationships
- Maximized profit through driving revenue, management of inventory and cost reductions
- Assisted with sale of a center to new owners
- Trained and mentored 35 new personnel hired to fulfill various roles.
- Quickly adapted training plans for client needs, keeping timelines, budgets and desires in mind
- Contributed to reductions in employee turnover by revamping training programs
- Delivered instructional presentations on equipment use, focusing on efficiency and safety
- Developed effective training plans based on department needs and objectives
Executive Director/Owner/Operator
LEARNINGRX / JACKK, INC
Denver, CO
09.2012 - 01.2017
- Managed all aspects of operations and business development for cognitive skills training centers leading to 132% increase in revenue year-over-year
- Interfaced with prospective clients, current clients and their families, community partners and referral sources to achieve revenue growth through in-person, technological and telephone communication strategies
- Built strong, dependable referral networks developing community partnerships with key schools, medical professionals, community partners and leveraging families of successful graduates in order to grow student enrollment
- Instituted processes across franchise centers to allow trainers autonomy to do what was best for their customers while ensuring compliance with system standards
- Provided best-in-class customer service that leading to highest customer satisfaction scores within franchise network
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
Regional Vice President of Sales
KAPLAN Higher Education
Manchester, NH
01.2008 - 08.2012
- Admissions & Marketing – Regionally accredited division (for profit)
- Selected, managed and trained team of sixty-five admissions professionals in both high school and adult admissions platforms consisting of eight directors, four assistant directors, admissions coordinators, high school presenters, adult and high school admissions representatives and telemarketing division
- Tracked and reported all daily admission activity, inquiries, and enrollments
- Developed online modality for Associate and Bachelor degrees
- Entrusted to act as Administrator on Duty in absence of school President
- Continuously exceeded sales goals in excess of 165%
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Education
Master of Arts - Psychology and Organizational Leadership
Kaplan University/Purdue Global
Online06.2023
Associate of Science - Culinary Arts
Florida Culinary Institute
West Palm Beach, FL05.1993
Bachelor of Arts - English
University of New Hampshire
05.1991
Skills
- Product Demonstration
- Enterprise Sales
- Team Recruiting and Hiring
- Business Development
- Market Trend Analysis
- Market Research
- Vendor Contracts
- Marketing Program Management
- Product Development Budgeting
- Strategic Planning
- Customer Service
- Budget Forecasting
- Process Improvement
- Client Consultations
Additional Information
- AWARDS & DISTINCTIONS , LearningRx Customer Service Award 2010, 2011, 2012, 2013, 2014, 2015, 2016,2017,2018 LearningRx GLIA Award for Referral Growth 2015 Rookie of the Year 2008 Kaplan Higher Education Presidents Club 2008, 2009 Kaplan Higher Education Top Honors of Chairman’s Club six consecutive years Triple Crown Award 2005-PEG Rookie of the Year 2003-PEG Most Valuable Person 2006, 2007-PEG
Certification
- CBD Consultant Certification Training - The Institute of Certified CBD Consultants 2015
- Level III Aromatherapy Certification-Udemy 2013
- Spa Owner Certification-International Association of Professional Career College-2018
- Certified Mediator-Bearwolf Consulting 2016
Timeline
Director of Business Development and Admissions
Boca Beauty Academy
09.2020 - Current
Franchise General Manager/Trainer
Elements Massage
01.2017 - 09.2020
Executive Director/Owner/Operator
LEARNINGRX / JACKK, INC
09.2012 - 01.2017
Regional Vice President of Sales
KAPLAN Higher Education
01.2008 - 08.2012
Master of Arts - Psychology and Organizational Leadership
Kaplan University/Purdue Global
Associate of Science - Culinary Arts
Florida Culinary Institute
Bachelor of Arts - English
University of New Hampshire
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