Kim Kelly
Kenosha
Summary
Experienced and results-driven Senior Marketing Leader with over 20 years of success in strategic marketing, customer engagement, and multi-channel promotional programs, including gifting and loyalty strategies. Proven ability to drive growth and profitability through data-driven planning, cross-functional leadership, and high-impact marketing campaigns. Expertise includes gift sourcing, loyalty program design, coupon promotions, and team leadership within a highly competitive, omnichannel B2B environment. Recognized for building high-performing teams and executing innovative customer acquisition and retention strategies.
Overview
2026
2026
years of professional experience
Work History
Rewards Gifting Manager
Quill Corporation
Lincolnshire
2020 - Current
- Orchestrated comprehensive strategy for gifting initiatives, overseeing gift selection, sourcing, and program performance.
- Managed $20M+ gifting program, impacting over 40% of orders and driving increases in customer retention.
- Selected gifts and gift cards based on trends and customer segments for loyalty programs and promotions.
- Negotiated contracts with vendors, ensuring operational efficiency in fulfillment and redemption processes.
- Worked alongside analytics teams to evaluate offerings and optimize overall customer experience.
Promotions Manager
Quill Corporation
Lincolnshire
2018 - 2020
- Drove strategy and execution of customer promotions to enhance revenue and retention.
- Increased coupon usage from 43.5% to 58.1%, raising average order value from $191 to $205.
- Oversaw $17M gifting program, accounting for 25% of total orders.
- Executed go-to-market campaigns across print, email, and web channels.
- Spearheaded system improvements that lowered coupon failure rate from 36% to 28% in six weeks.
- Led testing initiatives to optimize promotions using data-driven insights.
- Managed daily operations and strategic direction for coupon promotions team.
Manager, Direct Marketing
Quill Corporation
Lincolnshire
2011 - 2017
- Directed marketing strategy for customer development and paid loyalty programs, enhancing retention and value through data-driven promotions.
- Launched paid loyalty program, achieving 40% year-over-year growth with 96% retention during first year.
- Designed tiered promotional strategies and web experiences, increasing average order value by five percent.
- Led cross-functional campaign teams using test-and-learn methods to adapt quickly to market shifts.
- Spearheaded promotional initiatives during Office Depot/Office Max merger, resulting in four percent revenue growth.
Market Manager
Quill Corporation
Lincolnshire
2008 - 2011
- Oversaw strategic development and execution of customer programs, driving over 60% of company sales.
- Managed $3.5M marketing budget, ensuring positive ROI for various engagement initiatives.
- Directed creative messaging and performance reporting across catalog, email, digital, and sales campaigns.
- Led implementation of new rules-based Contact Management System to enhance operational efficiency.
Marketing Program Manager
Quill Corporation
Lincolnshire
2006 - 2008
- Managed $5M telemarketing budget for 250 representatives, enhancing customer acquisition and retention.
- Developed effective sales scripts and strategies for furniture and technology categories.
- Created marketing collateral to support sales initiatives across diverse product lines.
Customer Relations Leadership Roles
Quill Corporation
Lincolnshire
1997 - 2006
- Achieved over $19M in incremental sales through targeted customer initiatives.
- Spearheaded LEAP tool launch, generating $4M in first-year revenue.
- Developed internal recognition programs to enhance employee engagement and morale.
- Progressed through roles as Program Manager and Marketing Administrator, increasing team effectiveness.
Sales Associate
Quill Corporation
Itasca
1993 - 1996
- Consistently achieved $65K/month sales quota, delivered consultative customer service, and facilitated retail operations including merchandising and inventory control.
Education
Bachelor of Science - Marketing
Northern Illinois University
DeKalb, IL01.1993
Skills
- Customer Loyalty & Rewards Programs
- Gift & Gift Card Strategy
- Promotional & Coupon Campaigns
- Cross-Functional Leadership
- Strategic Planning & Execution
- CRM & Customer Segmentation
- Omnichannel Marketing
- Vendor Management & Negotiation
- Data Analysis & ROI Optimization
- Project & Budget Management
- Marketing Tools
- Project Management
- Productivity
Awards
- Staples Tom Stemberg EDGE Leadership Award, 2004
- Staples Customer Award, 2004
- Staples Management Certification Program, 2007
- Staples Management Training Program, 2008
- Quill Customer Award, 2010
Timeline
Rewards Gifting Manager
Quill Corporation
2020 - Current
Promotions Manager
Quill Corporation
2018 - 2020
Manager, Direct Marketing
Quill Corporation
2011 - 2017
Market Manager
Quill Corporation
2008 - 2011
Marketing Program Manager
Quill Corporation
2006 - 2008
Customer Relations Leadership Roles
Quill Corporation
1997 - 2006
Sales Associate
Quill Corporation
1993 - 1996
Bachelor of Science - Marketing
Northern Illinois University