KIM LIVESAY

• Establish execution-ready, go-to-market systems for high-growth organizations to enhance revenue and coherence.
• Translate complex visions into actionable strategies, synchronizing sales, marketing, R&D, education, and leadership.
• Architect commercial systems, including roles, decision frameworks, and communication rhythms, to boost clarity and alignment.
• Develop brand messaging and customer experience frameworks that enhance differentiation and foster loyalty.
• Create impactful thought leadership and education strategies that elevate visibility and position organizations as market authorities.
• Partner with diverse industries, such as healthcare and technology, providing strategic leadership tailored to growth needs.

Transformational Growth, Company Building & Leadership

• Scaled the organization from a 10-person startup to over 2,300 employees across multiple states by building operational, cultural, marketing, and communication systems for hypergrowth, establishing the company as the market leader.
• Led five cross-functional teams—Brand Marketing, Field/Location Marketing, Events & Tradeshows, Learning & Development, and Talent Attraction—to drive aligned execution, improve performance, and support nationwide expansion.
• Developed structures, roles, and processes facilitating rapid scaling, while increasing accountability and leadership clarity across departments.

Brand, Marketing & Customer Engagement Leadership

• Established the organization as the most recognized and trusted brand in its category through external brand identity and unified messaging frameworks.
• Directed complex, integrated marketing efforts to boost visibility, strengthen engagement, and deliver a cohesive brand experience across all business units.
• Created and led the execution of multi-channel marketing strategies—including advertising, digital engagement, social media, content, and influencer programs—to expand reach and drive audience growth.
• Designed impactful events and educational experiences that attracted new audiences, deepened cultural alignment, and increased the adoption of key offerings.
• Created customer engagement platforms that clarified processes, strengthened stakeholder buy-in, and supported execution alignment.

Commercial Strategy, Revenue Growth & Operational Performance

• Delivered 15.9% revenue growth and 18.9% EBITDA improvement by developing aligned commercial strategies, optimizing operational performance, and strengthening cross-functional collaboration.
• Negotiated enterprise-level supplier agreements and optimized purchasing processes, increasing cash flow by 1.5% and generating $4M in annual savings.
• Built scalable workforce and capability pipelines by strengthening attraction, retention, and development systems that supported sustainable multi-year organizational growth.
• Developed strategic expansion plans for new markets, providing board-level guidance on commercial readiness, risk mitigation, and cross-functional alignment to accelerate national growth.
• Led continuity and risk-management initiatives during periods of rapid change, ensuring stable operations, aligned communication, and uninterrupted performance across all locations.

Culture, Change Management & Executive Influence

• Built the organizational culture and leadership foundation by designing communication frameworks, operating rhythms, and change-management strategies that unified teams during rapid growth.
• Mobilized cross-functional teams around shared values, performance standards, and aligned goals—improving collaboration, integration success, and enterprise-wide execution.
• Advised executive leadership on strategic priorities by assessing organizational readiness, identifying capability gaps, and strengthening clarity and alignment across all business functions.

Progressive Leadership Roles:
Meeting Planner → Education Services Manager → Industry Relations Manager → Sr. Strategic Partnerships Manager→ Senior Global Industry Relations Manager → Strategic Partnerships & Industry Relations, Lead

• Led strategic partnership, industry relations, and customer engagement initiatives that strengthened brand presence, expanded market reach, and built deep loyalty across key influencers, institutions, and industry stakeholders.
• Designed and executed branded customer experiences—including conferences, tradeshows, experiential events, and targeted engagement programs—that elevated visibility, deepened relationships, and supported product and service adoption.
• Developed and implemented launch strategies, market activation campaigns, and event-driven positioning frameworks that amplified product visibility and accelerated early adoption across diverse customer segments.
• Created and scaled education and experience platforms (600+ annual programs) that generated demand, nurtured loyalty, expanded customer value, and contributed over $11.4M in recurring revenue.
• Built and managed nationwide and global thought-leadership networks—including a 350-member KOL program—to strengthen advocacy, expand brand influence, and support sustained market growth.
• Forged strategic alliances with universities, associations, corporate partners, and research institutions, supporting collaborative innovation, expanding brand reach, and advancing key strategic priorities.
• Led cross-functional collaboration across marketing, sales, education, product, R&D, and operations to launch new technologies, strengthen messaging, and align experience strategy with commercial objectives.
• Elevated brand reputation through integrated communication, influencer partnerships, targeted audience campaigns, and consistent values-driven storytelling that differentiated premium offerings in competitive markets.
• Managed multimillion-dollar budgets (up to $14M globally), optimizing investment, reallocating to high-growth initiatives, and delivering measurable operational and financial performance improvements.
• Directed crisis-response efforts to protect brand integrity, stabilize customer confidence, and maintain competitive positioning during industry disruption.