Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic
Kim MADDEN

Kim MADDEN

Cranston,RI

Summary

Dynamic Marketing Leader with a proven track record in brand management, multi-channel strategy development, and B2B/B2C engagement. Adept at leveraging data insights to drive campaign optimization and customer retention, while enhancing overall brand recognition. Skilled in leading cross-functional teams to deliver seamless brand experiences across digital, print, and experiential channels. Recognized for strengthening brand equity, managing product and brand launches, and spearheading public relations initiatives. Eager to champion cohesive brand storytelling and strategic growth initiatives in a Director of Brand & Product Marketing capacity, aligning closely with organizational objectives.

Overview

25
25
years of professional experience

Work History

Director of Marketing & Communications

Rymax
09.2022 - Current
  • Architect and execute multi-channel digital marketing strategies to boost B2B engagement, retention, and upsell opportunities, aligning closely with company-wide objectives.
  • Leverage both qualitative and quantitative data to optimize campaign performance, refine audience segmentation, and enhance effectiveness of email, social media, and content marketing efforts.
  • Oversee creative direction for integrated campaigns, partnering with Sales and Operations to maintain brand identity and messaging across digital, print, and video channels.
  • Ensure consistent brand messaging for major promotions and seasonal events, with a strong focus on digital platforms.
  • Plan and execute trade shows and conferences, showcasing product offerings, amplifying brand visibility, and driving B2B2C awareness.
  • Conceptualize and implement 360-degree campaigns, uniting content, digital, print, and video to create cohesive omnichannel marketing experiences.
  • Collaborate with executive leadership and creative teams to align strategic marketing concepts with broader business goals and digital marketing objectives.

Strategic Engagement Marketer

FIS Global
07.2021 - 08.2022
  • Directed end-to-end content strategy for the Ethos e-commerce marketplace, spanning digital marketing, experiential activations, social media, email, print, and video.
  • Served as Go-to-Market (GTM) content strategist, crafting value propositions, product stories, and user journeys that guide customers through adoption cycles and nurture repeat purchases.
  • Produced diverse marketing materials—digital assets, video content, presentation decks, and copy/print collateral—that advanced brand cohesiveness and evolving visual identity.
  • Pioneered an automation roadmap in Marketo to streamline client communications, enhancing campaign efficiency and user experiences across the funnel.

Trade Marketing Manager

Swarovski North America Ltd.
05.2019 - 09.2020
  • Managed the U.S. and Canadian corporate gifting segment, driving brand loyalty through product launches, special events, trade shows, and point-of-sale promotions.
  • Ensured unparalleled branded experiences at all consumer touchpoints by integrating digital marketing, social media, influencer campaigns, and experiential events.
  • Led 360-marketing strategies and acted as liaison among creative services, public relations, and digital teams, guaranteeing consistent brand execution across channels.
  • Coordinated with planning and supply chain to manage product needs, promotional collateral, and sample allocation, aligning with brand strategy and marketing timelines.
  • Oversaw budget forecasting for the corporate gift segment, maintaining adherence to expense projections and departmental allocations.

Sr. Manager Visual Merchandising, Communications & Development

Alex and Ani
08.2016 - 09.2018
  • Piloted visual merchandising strategies across retail and franchise locations, transforming corporate directives and business plans into customer-focused sales environments.
  • Created and deployed a new Visual Merchandising Standards & Guidelines program, resulting in enhanced window displays, store layouts, and product presentation.
  • Increased sales through staff training on floor plan optimization, fixture placement, and cross-merchandising tactics.
  • Enforced brand cohesiveness in all brick-and-mortar locations, ensuring strict adherence to brand guidelines in visual merchandising executions.

Director, Brand & Web Development

Reed & Barton Corporation
08.2000 - 08.2016
  • Revitalized brand vision, mission, and strategy by monitoring market positioning, measuring campaign performance, and identifying new growth avenues.
  • Built a multipurpose e-commerce platform for consumers, dealers, and sales reps, seamlessly integrating with SAP systems—recognized as “Most Innovative Site of the Year” by Magento.
  • Grew business from $280K to $1.6M in three years, achieving a 30% increase in site visits, 280% boost in pages per visit, and a 39% rise in average order value.
  • Boosted sales of engraved goods by 79% through the introduction of custom engraving e-commerce functionality.
  • Executed a multi-year rebranding effort, launching new brand guidelines, updated packaging, and a cost-effective transition for legacy packaging inventory.

Education

Bachelor of Arts - Communications

Regis College
Weston, MA

Skills

  • Integrated Brand & Product Marketing
  • Multi-Channel Campaign Development (B2B & B2C)
  • Consumer Insights & Data Analysis
  • Cross-Functional Team Leadership
  • Brand Consistency & Visual Merchandising
  • Retail & Wholesale Partnerships
  • Strategic Event & Trade Show Management
  • PR & Influencer Engagement
  • Go-to-Market Planning & Execution
  • E-commerce & Digital Marketing Automation
  • Budget Forecasting & Resource Allocation
  • Stakeholder & Agency Collaboration

Affiliations

Former board member of Goodwill Industries of RI

Timeline

Director of Marketing & Communications

Rymax
09.2022 - Current

Strategic Engagement Marketer

FIS Global
07.2021 - 08.2022

Trade Marketing Manager

Swarovski North America Ltd.
05.2019 - 09.2020

Sr. Manager Visual Merchandising, Communications & Development

Alex and Ani
08.2016 - 09.2018

Director, Brand & Web Development

Reed & Barton Corporation
08.2000 - 08.2016

Bachelor of Arts - Communications

Regis College

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