Kim Marshall

• Full service communications company providing short and long term campaigns and/or events for small businesses and nonprofit organizations
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Developed and implemented short- and long-term communications strategies.
• Acted as point of contact for inbound media related calls.
• Wrote content for press releases, website and social media campaigns.
• Oversaw website copy and social media platforms.
• Created and implemented internal and external communication plans to establish consistent and timely messaging.
• Represented company at multiple public forums and conferences.
• Developed media strategies to support product launches, increase public visibility and drive customer engagement.
• Coordinated and directed public relations activities to align with corporate strategic goals.
• Built and strengthened relationships with members of media in order to promote positive coverage.
• Established and managed relationships with key media contacts, regional, national and international in various industries, to determine optimal coverage of company initiatives.
• Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
• Devised content strategy to effectively engage target audiences.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote and distributed press releases to increase brand visibility.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Generated in-kind sponsorships with related and partnering entities to enhance marketing objectives.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed administrative logistics of events planning, event booking, and event promotions.
• Coordinated florists, photographers, and musicians for events.
• Selected and ordered refreshments, decor and event materials.
• Interviewed clients to understand event scopes of work and establish budgets.
• Trained and supervised event staff to complete tasks on time.
• Developed creative themes for events and created related activities to engage attendees.
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
• Developed detailed event reports, documenting all aspects of each event.
• Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
• Oversaw event registration process by collecting and tracking attendee information.
• Created detailed timelines and budgets for events to meet all deadlines.
• Implemented contingency plans to address last-minute changes or unforeseen events.
• Utilized social media to promote events and increase attendance.
• Fulfilled contractual obligations for rehearsal and day of event coordination.
• Coordinated travel and accommodations for event attendees.
• Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations
• Established organizational mission statement through extensive collaboration and review
• Identified business development challenges and customer concerns for proactive resolution

• Development
• Completed projects in alignment with target deadlines and financial objectives.
• Maintained organization's social media accounts and websites, adding new, exciting content on consistent basis.
• Created fundraising strategies tied to NYCCT institution's mission, programs and goals.
• Attended special events, acting as client representative and making new contacts with possible donors.
• Created fundraising materials utilized on social media and websites and sent out in mass mailings.
• Cultivated relationships with community, business and local civic leaders in order to draw attention NYCCT institution and bring in new donors and volunteers.
• Researched possible grants and created proposals to submit along with grant applications.
• Oversaw proper handling of administrative requests, ensuring effective allocation of resources, teams and necessary finances.
• Built and maintained productive relationships with all levels of team members to facilitate timely and accurate reporting functions.
• Worked with specialists across departments to achieve successful completion of projects on time and within budget.
• Coordinated events to encourage community involvement and increase awareness of organization's mission.
• Planned and implemented fundraising events.
• Proposed fundraising opportunities to potential donors to increase sources of funding.
• Planned and organized special events, solicited corporate sponsorships, and set up matching gift donations to reach financial targets.
• Attended events to develop professional network of potential donors.
• Managed budgets for events and campaigns, keeping financial goals on track.
• Developed and implemented marketing campaigns targeting donors.

MARKETING COMMUNICATIONS

• Developed and implemented short- and long-term communications strategies.
• Wrote content for press releases, website and social media campaigns.
• Oversaw website copy and social media platforms.
• Created and implemented internal and external communication plans to establish consistent and timely messaging.
• Acted as point of contact for inbound media related calls.
• Managed media relations and campaigns to address public communications in crisis situations.
• Coordinated and directed public relations activities to align with corporate strategic goals.
• Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
• Revamped online and print materials in collaboration with graphic designers, photographers and printers.
• Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
• Revitalized employee communications to better convey important information and boost morale.
• Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
• Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
• Identified and capitalized on unmet market needs by performing in-depth customer and market research.
• Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

• Responsibilities: Manage all administrative duties at main office with President and Vice President and development department
• Completed projects in alignment with target deadlines and financial objectives.
• Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
• Edited documents to improve accuracy of language, flow, and readability.
• Restocked supplies and submitted purchase orders to maintain stock levels.
• Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
• Drafted professional memos, letters, and marketing copy to support business objectives and growth.
• Managed accounts payable and receivable to gain better sense of overall financial stability and liquidity.
• Scheduled office equipment repair and maintenance to extend equipment lifespan and prevent unplanned downtime.
• Managed filing system, entered data and completed other clerical tasks.
• Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
• Assisted coworkers and staff members with special tasks on daily basis.
• Completed forms, reports, logs and records to quickly handle all documentation for human resources.
• Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
• Volunteered to help with special projects of varying degrees of complexity.
• Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
• Researched possible grants and created proposals to submit along with grant applications.
• Provided assistance to leaders and staff to reach objectives in corporate policies, procedures and regulations.
• Assisted in planning and implementing fundraising events.
• Assisted in coordinating events to encourage community involvement and increase awareness of organization's mission.
• Analyzed current and potential donor data to identify demographics and trends.

SPECIAL EVENTS:

• Managed administrative logistics of events planning, event booking, and event promotions.
• Coordinated florists, photographers, and musicians for events.
• Selected and ordered refreshments, decor and event materials.
• Liaised with marketing and PR colleagues to promote special events in social calendars.
• Interviewed clients to understand event scopes of work and establish budgets.
• Trained and supervised event staff to complete tasks on time.
• Developed creative themes for events and created related activities to engage attendees.
• Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
• Developed detailed event reports, documenting all aspects of each event.
• Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
• Oversaw event registration process by collecting and tracking attendee information.
• Created detailed timelines and budgets for events to meet all deadlines.
• Monitored and controlled event expenditures to meet budgets.
• Implemented contingency plans to address last-minute changes or unforeseen events.
• Analyzed event costs to identify areas of improvement and cost savings.
• Fulfilled contractual obligations for rehearsal and day of event coordination.
• Produced concept plans for high-profile corporate meetings and events.
• Researched and identified new vendors and suppliers to obtain competitive pricing.

DEVELOPMENT

• Offered excellent customer service to donors and sponsors to enhance relationships and increase funding.
• Planned and implemented fundraising events.
• Attended fundraising events and conferences to stay informed on industry developments and network with peers.
• Collaborated with other departments to achieve integration of fundraising efforts.
• Developed and executed creative strategies to promote fundraising events.
• Collaborated with marketing teams to develop marketing materials for campaigns.
• Coordinated events to encourage community involvement and increase awareness of organization's mission.