Kim McCarthy
Manhattan,New York City
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions, and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
5
5
years of professional experience
Work History
Marketing & PR Specialist
Jacobs Engineering / MTA
2022.09 - 2023.12
- Proven ability to develop and implement creative solutions to complex problems.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Applied effective time management techniques to meet tight deadlines.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
Marketing Specialist
Jacobs Engineering
2019.05 - 2022.09
- Managed 10 campaigns for various clients that consistently exceeded sales goals.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Utilized specialized software to capture and process data.
- Identified appropriate marketing channels and target customers for campaigns
- Gathered, organized, and input information into digital databases.
- Coordinated company events and meetings to foster teamwork and boost employee morale.
Marketing Specialist & Social Media Coordinator
USIT
2020.01 - 2020.06
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Developed custom hashtags for specific campaigns, increasing campaign visibility within target communities on platforms like Instagram or Twitter.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Managed search engine marketing budgets and tracked campaign performance.
- Increased brand awareness by developing and implementing social media marketing strategies.
- Enhanced online presence by optimizing SEO and managing paid social media advertising campaigns.
- Analyzed performance data to identify trends and optimize future marketing efforts for better results.
Label and Social Co-ordinator
Islander Music Agency
2018.09 - 2019.01
- Assisted with thedevelopment of event strategies and tactical plans to promote the accomplishment of marketing goals.
- Worked closely with artists to develop authentic personal branding that resonated with their target audience while maintaining a consistent image across all platforms.
- Wrote copy for social media posts, promotional emails, and other marketing collateral.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Assisted in creating written, video, and image content for marketing channels.
- Promoted new music releases on streaming platforms, resulting in increased streams and playlist placements for artists featured under our label.
Education
Bachelor of Arts - Arts Management And Business
Institute of Art, Design And Technology
Dublin, Ireland05.2021
Skills
- Proficient in Microsoft Word, Excel, PowerPoint, Outlook, etc.
- Content Generation
- Google Analytics
- Advanced Communication
- SEO Strategies
- B2B Knowledge
- Branding and Campaign Management
- Copywriting and Editing
- Social Media and Digital Marketing
- WordPress & MailChimp
- Business Needs Analysis
- Web Content Management
Personal Skills Interests
- Google Digital Garage Certification
- ECDL Certification
- Creative Thinking
- Adaptable to Varying Work Environments / Technologies / Software Systems
- Marketing and Media Platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn)
- Sharp Attention to Detail
- Certified Makeup Artist
- Sound Engineering
- Fashion & Styling
- Photography
- Barry's Irish Tea
References
References available on request.
Timeline
Marketing & PR Specialist
Jacobs Engineering / MTA
2022.09 - 2023.12
Marketing Specialist & Social Media Coordinator
USIT
2020.01 - 2020.06
Marketing Specialist
Jacobs Engineering
2019.05 - 2022.09
Label and Social Co-ordinator
Islander Music Agency
2018.09 - 2019.01
Bachelor of Arts - Arts Management And Business
Institute of Art, Design And Technology
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