KIM NGUYEN PHAM

• Brands Management: Managed brand strategy and execution for three key brands: Fusion Meso, Viviscal Pro, and Rejuran.
• Market Leadership: Person in charge of Rejuran's marketing development in the Vietnam market, achieving over 70% market recognition within 7 months through targeted campaigns and strategic partnerships with top beauty clinics.
• Market Research & Analysis: Conducted in-depth market research to identify emerging trends, analyze customer needs, and assess the competitive landscape, informing data-driven marketing strategies.
• Campaign Management: Developed and executed integrated marketing campaigns across digital (social media, email, online advertising), traditional (print), and event channels.
• Event Planning: Planned and executed 15+ successful events in 2025, driving brand awareness, and customer engagement.
• Content Strategy: Created a content strategy and was responsible for content creation, including website copy, social media posts, brochures, and presentations, ensuring brand consistency.
• Cross-functional Collaboration: Collaborated with sales, product development, and customer service teams to align marketing efforts and maximize overall effectiveness.
• Other responsibilities and skills include performance tracking and reporting, budget management, and public and customer relations.

• Brand Development: After one year of operation, the facility has become a pioneer in the trend of aesthetic service providers for men in Vietnam, in both skincare and aesthetic surgery.
• Marketing Strategy: Built a strong marketing strategy that indicates the trust and beauty needs of target customers, and achieves appropriate profits after five months of launch.
• Budget Management: Set and administered an annual marketing budget, ensuring efficient allocation of resources, and maximizing ROI.
• Campaign Management: Created a period of educational workshops on various beauty topics, both online and in person, with one workshop every two weeks.
• Team Leadership: Dual lead team sale and marketing, both in-house and freelance.
• Social Media Development: Actively maintain content on every social platform, gain over 1,000 followers on each social platform, and generate positive, quality leads.
• Other responsibilities and skills include Performance Measurement, Market Analysis, Sales Enablement, Data Analysis, and Business Development. Media Relations

• Client Portfolio: Worked with high-profile companies across various sectors, including Estée Lauder, MAC, Bobbi Brown, Clinique, Vinamilk, Vitadairy, Momo, Gkitchen, Toshiba, Hello Doctor, hospitals, and clinics.
• Campaign Success: Received the 'Most Successful Campaign' award from Facebook in 2020 for work on the Estée Lauder brand.
• Partnerships: Developed strong relationships with key media platforms, including Facebook, Google, and TikTok.
• Digital (Media) Expertise: Gained expertise in digital marketing planning and execution across various social platforms.
• Other responsibilities and skills include Market Research, Marketing Proposal, Client Relations, Ads Tracking and Optimizing, Market and Ads Analysis, Booking (influencer and print), Deadline management, and Teamwork.

• Responsible for building the marketing team and supporting training for the sales team.
• Created all of the clinic's social platforms and print materials.
• Led the planning, creative direction, and copywriting for the organization's social media channels, and website.
• Organized events, including soft-opening ceremonies and talk shows, to promote the organization and engage target audiences.
• Achievement: After nearly 1 year, the clinic was nominated as one of the best healthcare check-ups and breast cancer check-ups, and it still remains so to this day.

Note: I started as a marketing executive and worked my way up to marketing manager. By that time, the organization was brand-new, so I was their first marketing staff member.

• Translated for foreign customers and doctors in hospital and conference settings.
• Assisted foreign customers and doctors, ensuring clear and accurate communication.
• Enhanced professional English medical vocabulary.
• Improved customer service skills in a healthcare setting.

• Contributed to copywriting and creative execution for social platforms.
• Support marketing planning.
• Gained experience in teamwork and applying marketing knowledge in a professional setting.

• Provided product information and assistance to customers.
• Processed sales transactions and prepared daily sales reports.
• Developed customer service and communication skills.