Summary
Overview
Work History
Education
Skills
Affiliations
Timeline

Kim Schmerber

San Diego,CA

Summary

Diligent Product and Brand Manager offering 10+ years of success in product roadmap development, market research and data analysis. Built deep understanding of target audience and competitors to develop effective marketing messaging. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.

Overview

15
15
years of professional experience

Work History

BRAND MANAGER

Vtech Electronics/LeapFrog
Arlington Heights, IL
04.2022 - 03.2023
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Researched and identified new opportunities for product and brand development for #1 selling product line.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Spearheaded strategic brand plans for over five product lines to increase market share and brand awareness.

PRODUCT MANAGER

Vtech Electronics/LeapFrog
Arlington Heights, IL
02.2020 - 04.2022
  • Successfully developed and managed 5-10 children’s electronic learning toys per year from inception to launch for top performing product line with over $50M+ revenue
  • Prepared product briefs for new item launches to include market insight, key initiatives, and competitor information
  • Worked closely with overseas partners and engineers to test function, safety and features of new products
  • Reviewed new opportunities to drive business strategy at planning sessions.
  • Established criteria for each milestone within product roadmap as means to measure developmental progress.
  • Maintained positive relations to build strong partnerships with cross-functional teams
  • Analyzed metrics to measure product performance.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.

Product Development and Marketing Manager

Kokie Cosmetics
Beltsvile, MD
03.2015 - 02.2020
  • Spearheaded development and execution of over 100 products for startup cosmetic line with successful first-to-market launch at multimillion-dollar mass retailer
  • Oversaw development of more than 15 new products each year.
  • Conducted market research to identify new opportunities and target markets.
  • Conducted product inspections to meet organizational and industry standards and requirements.
  • Liaised with internal and external parties on procurement of new product formulations, international requirements and regulatory changes.
  • Maintained internal product knowledge database.
  • Reviewed product development budgets, expenditures and research.
  • Managed product lifecycles by monitoring product research, development and determining retirement dates.
  • Directed concept design, feature definitions and production support.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Created and executed strategies to drive development and success of products.
  • Approved final photography and marketing materials for each product.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Led team of interns, offering mentoring and coaching to build knowledge and skills.
  • Worked with graphic designers, social media teams and copywriters to establish theme and tone for content.

Marketing Manager

SinfulColors/Revlon
Beltsville, MD
06.2008 - 01.2013
  • Oversaw development of more than 10+ new products each year that contributed to yearly sales of over $20m
  • Played key role as main product development researcher for market trends analysis and product/package designs
  • Offered hands-on support in securing product competition by conceptualizing marketing strategies and programs
  • Performed wide range of tasks, including sales, marketing communications, program development, market needs analysis, product launches, and event management
  • Planned and coordinated positive brand recognition through events, magazine, and digital placements in coordination with public relations agencies
  • Functioned as copywriter on all promotional campaigns for multimillion-dollar accounts, such as Target, Walmart and Walgreens
  • Drafted and properly maintained product briefs for Product Development and Research and Development (R&D) teams for over 10 products per year.

Education

BACHELOR OF SCIENCE - HUMAN AND FAMILY DEVELOPMENT

ARIZONA STATE UNIVERSITY
12.2020

Skills

  • Retail Knowledge
  • Product Development and Management
  • Consumer Research
  • Brand Development and Strategy
  • Cross-Functional Collaboration
  • Marketing Strategies

Affiliations

Good Play Guide Toy Association | WIT (Women in Toys, Licensing and Entertainment) | Independent Cosmetic Manufacturers & Distributors (ICMAD) | Professional Beauty Association | WGSN | Sales & Marketing Executives International (SMEI)

Timeline

BRAND MANAGER - Vtech Electronics/LeapFrog
04.2022 - 03.2023
PRODUCT MANAGER - Vtech Electronics/LeapFrog
02.2020 - 04.2022
Product Development and Marketing Manager - Kokie Cosmetics
03.2015 - 02.2020
Marketing Manager - SinfulColors/Revlon
06.2008 - 01.2013
ARIZONA STATE UNIVERSITY - BACHELOR OF SCIENCE, HUMAN AND FAMILY DEVELOPMENT

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Kim Schmerber