Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kim Seftel

Summary

Flexible Copywriter and Copyeditor ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers, newsletters and promotional ad copy. Skilled communicator adept at collaborating effectively and cohesively with multidisciplinary teams and contract professionals.

Overview

22
22
years of professional experience

Work History

Freelance Copywriter & Copyeditor

Self Employed
11.2023 - Current
  • Increase brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
  • Assist in the proposal development process to secure new business opportunities by providing persuasive written content.
  • Enhance document clarity by meticulously editing grammar, punctuation, and sentence structure.
  • Plan and conduct research in order to ensure all information is accurate and well vetted.
  • Streamline content flow through the organization and revision of paragraphs and sections.
  • Improve overall readability by simplifying complex language and refining word choices.
  • Ensure consistency in style and tone with adherence to specific client guidelines.

Lead Knowledge Management Specialist

Northwell Health
05.2022 - 11.2023
  • Planned and implemented comprehensive project-based knowledge management strategies for HR processes and technologies (Oracle HCM Cloud, UKG scheduling and timekeeping, internal webapps).
  • Mentored junior staff members, helping them develop research, strategy and communication skills to advance their careers within the organization.
  • Collaborated with various teams by facilitating cross-functional workshops and training sessions on effective knowledge sharing practices and development of HR technology and process-focused knowledge content for multiple personas.
  • Identified areas of weakness and recommended or implemented process improvements. Example: Minimized the number of payroll adjustments submitted by 60% through targeted communications and training efforts.
  • Gained stakeholder buy-in for initiatives by presenting clear business cases outlining the value of improved knowledge management practices.
  • Supported seamless integration of acquired companies by coordinating communications and training on HR processed and technologies for all who were impacted by the change.
  • Carried out in-depth needs assessments for Oracle HCM cloud quarterly releases. Determining knowledge management strategy and requirements at department and individual user levels.
  • Fostered a culture of collaboration and innovation in our internal team.
  • Bolstered innovation within the organization, establishing a centralized repository for HR process and technology knowledge content for all team members.

Knowledge Management Specialist

Northwell Health
10.2019 - 04.2022
  • As the Training Lead for the digital transformation from PeopleSoft to Oracle HCM cloud and "re-imagined" HR processes, I collaborated with cross-functional teams to develop customized training programs to ensure all user types were prepared for the change.
  • Enhanced collaboration within teams by facilitating cross-functional workshops and training sessions on effective knowledge sharing practices.
  • Boosted employee satisfaction with simplified access to critical resources through the development of an intuitive internal knowledge portal.
  • Delivered successful business transformations for clients, utilizing change management methodologies and tools.
  • Promoted a culture of continuous improvement by leveraging lean principles, agile methodologies, and other best practices for driving business transformation efforts.
  • Reviewed internal systems and organized training plans to address areas in need of improvement.

Senior Change Management Specialist

Northwell Health
10.2015 - 10.2019
  • Developed strong relationships with HR and technology partners through consistent communication, content strategy and design.
  • Streamlined internal communication processes by implementing effective communication tools and platforms.
  • Collaborated with cross-functional teams to create cohesive messaging for HR technology initiatives and events.
  • Analyzed metrics from various communication channels to determine areas for improvement and optimize future initiatives.
  • Designed visually engaging presentations to effectively convey complex information to diverse audiences.
  • Assisted in organizing large corporate events, contributing to a positive brand image and increased collaboration.
  • Reduced misunderstandings by crafting clear and concise messaging for various internal audiences.
  • Collaborated with HR to develop effective onboarding materials for new hires, ensuring seamless integration into the company culture.
  • Supported organizational HR and technology change initiatives by crafting transparent messaging to keep employees informed and engaged.
  • Assisted in crisis management by quickly disseminating accurate information to all relevant parties during challenging situations.
  • Ensured consistent brand voice throughout all internal communications and training materials.

Change Management Specialist

Northwell Health
10.2014 - 10.2015
  • Developed customized curriculum and course content to address organizational training needs for the Kronos (UKG) timekeeping and scheduling system.
  • Delivered network technology training to junior team members and end-users, enhancing knowledgebase and team productivity.
  • Offered reference and technology support via email, phone and online to support managers and timekeepers with day to day tasks in Kronos.
  • Managed logistics for successful events, including venue selection, contract negotiation, and coordinating with vendors.
  • Developed tailored event plans to meet objectives, ensuring seamless execution and positive guest experiences.

Change Management Coordinator

Northwell Health
05.2012 - 10.2014
  • During the implementation of Kronos throughout the Health System, I managed change management timelines for successful communication and training, ensuring milestones were met and deadlines were adhered to.
  • Maintained a training database via webapp, maintained communication plans as well as wrote and distributed all content.
  • Enhanced manager satisfaction by coordination with Analysts and responding promptly to inquiries and addressing concerns professionally.
  • Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
  • Used job-related software to draft and finalize written correspondence and documentation.

Temp Worker

Lloyd Staffing
09.2009 - 05.2012
  • Enhanced productivity by efficiently managing multiple tasks and responsibilities across various temporary assignments.
  • Supported company growth by quickly adapting to new roles and industries, showcasing versatility as a Temp Worker.
  • Streamlined office operations for increased efficiency by implementing time-saving organizational techniques in various temporary positions.
  • Facilitated seamless transitions between assignments, ensuring minimal disruption to business operations for each employer.

Special Education Preschool Teacher

Stepping Stones Early Learning Centre
09.2006 - 06.2009
  • Ensured a safe and nurturing environment for all students, adhering to health and safety guidelines in the classroom.
  • Boosted children''s social development by promoting positive interactions among peers through group activities and collaborative projects.
  • Developed strong relationships with parents and caregivers, providing regular updates on their child''s progress and addressing any concerns proactively.
  • Assisted in the assessment of each student''s abilities, tailoring instruction to meet individual needs and learning styles.
  • Improved student behavior by implementing effective classroom management strategies and establishing clear expectations for conduct.
  • Designed creative lesson plans that incorporated hands-on activities and interactive learning experiences to foster curiosity and engagement in young learners.
  • Strengthened communication skills among preschoolers through daily dialogue practice during circle time sessions.

Special Education Preschool Teacher

Sunshine Developmental School
05.2004 - 08.2006
  • Developed weekly lesson plans and activities to engage children and promote learning.
  • Evaluated student performance regularly through observation, assessment tools, and parent-teacher conferences to ensure academic growth was being achieved consistently across all areas of development.
  • Established positive communication with parents in daily conversation and formal conferences.
  • Maintained organized, fun and interactive classroom to help children feel safe.
  • Implemented differentiated instruction techniques to accommodate diverse learning needs within the classroom setting without sacrificing overall quality of education provided to all students.
  • Enhanced learning experiences by incorporating specialized tools and resources tailored to the needs of special education students.
  • Collaborated with teachers and therapists to develop individualized educational plans for each student, ensuring optimal progress.
  • Supported students in developing social skills through structured activities and positive reinforcement techniques.

Assistant Strategic Planner

Alchemy/ Lowe Advertising
06.2002 - 05.2004
  • Analyzed and documented market trends, identifying opportunities, and assessing risks.
  • Enhanced productivity by organizing travel arrangements and coordinating accommodations for executives.
  • Served as a liaison between departments to facilitate effective communication throughout the company.
  • Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
  • Improved effectiveness of marketing campaigns by utilizing data-driven insights to refine targeting and messaging.
  • Collaborated with cross-functional teams to ensure alignment on strategic objectives and drive successful execution of projects.
  • Informed decision-making processes with comprehensive research, competitor analysis, and industry benchmarking.
  • Implemented performance measurement systems to track progress against targets, identify areas for improvement, and enable informed decision-making processes.

Education

Master of Science - Early Childhood Education

Mercy College
New York, NY

Bachelor of Arts - Communications/ Media Studies

Mount Saint Mary College
Newburgh, NY

Skills

  • Marketing Communications
  • Brand Messaging
  • Unique Content Creation
  • Deadline Adherence
  • Proofreading, Editing & Review
  • Email Marketing
  • Newsletter creation
  • Technical writing
  • Whitepaper writing
  • Target audience research
  • Article Writing
  • Critical Thinking
  • Content Strategy & Development
  • Corporate Communications
  • Storytelling
  • Blogging

Timeline

Freelance Copywriter & Copyeditor

Self Employed
11.2023 - Current

Lead Knowledge Management Specialist

Northwell Health
05.2022 - 11.2023

Knowledge Management Specialist

Northwell Health
10.2019 - 04.2022

Senior Change Management Specialist

Northwell Health
10.2015 - 10.2019

Change Management Specialist

Northwell Health
10.2014 - 10.2015

Change Management Coordinator

Northwell Health
05.2012 - 10.2014

Temp Worker

Lloyd Staffing
09.2009 - 05.2012

Special Education Preschool Teacher

Stepping Stones Early Learning Centre
09.2006 - 06.2009

Special Education Preschool Teacher

Sunshine Developmental School
05.2004 - 08.2006

Assistant Strategic Planner

Alchemy/ Lowe Advertising
06.2002 - 05.2004

Master of Science - Early Childhood Education

Mercy College

Bachelor of Arts - Communications/ Media Studies

Mount Saint Mary College

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Kim Seftel