Kim Shepard
Naples
Summary
Dynamic leader with a proven track record, adept in business administration and staff management. Skilled in project management and employee development, with a flair for fostering customer relations and driving operational success.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Owner / Designer
Studio K Handcrafted
03.2020 - Current
- Create new product designs based on emerging trends with emphasis on sustainability and up-cycling materials.
- Manage day-to-day business operations.
- Consult with customers and boutique clients to assess personal style needs and implement product displays.
- Maintain operational efficiency and productivity by managing budgets, accounts, and costs.
- Monitor market conditions to set accurate product pricing and take advantage of emerging trends.
- Creation of exciting merchandise displays to catch attention of store customers.
- Attend community and private events to showcase products, network with other businesses and attract new customers.
- Manage purchasing, sales, marketing and production operations efficiently.
- Established foundational processes for business operations.
Marketing Manager
Board & Brush Creative Studio
02.2019 - 08.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for three Board and Brush Studios located in Naples, Sunrise, and Coral Springs, FL.
- Developed and implemented marketing strategies to use for new product launches, and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served through targeted business and community networking.
- Launched successful digital marketing campaigns that achieved goals for increased studio bookings for group events.
Art Instructor
Board and Brush Creative Studio
09.2017 - 02.2019
- Facilitated group instructional sessions and provided one-on-one support to participants.
- Implemented instructional plans surrounding various types of art projects.
- Assisted students with project selection and executing detailed final projects.
- Prepared and gathered materials for a wide variety of group instructional events.
- Managed studio supplies, equipment and resources to maintain consistent supply for projects.
- Adapted instruction to meet individual student needs to differentiate instruction to meet students' diverse learning needs.
- Key Holder responsible for daily management operations related to opening and closing the studio on workshop days.
- Responsible for for daily and weekly inventory management.
Owner / Designer
Neapolitan Scrapbook Designs
06.2004 - 12.2007
- Consulted with customers to assess photo organization needs and propose optimal solutions.
- Created one of a kind heirloom quality family memory albums with emphasis on archival longevity and photo restoration.
- Implemented organizational systems for memorabilia storage based on client specific needs and requests.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- managed day-to-day business operations.
- created and implemented unique marketing strategies to attract clients.
Employee Services Specialist
Spherion Workforce Architects
06.1999 - 06.2004
- Provided exceptional client need-based staffing services to a wide variety of light industrial and administrative businesses.
- Developed customized employee training programs based on client specific workplace needs.
- Processed employment candidates through complete application process and rigorous screening and skills testing.
- Coordinated and conducted new employee orientation for individual and group hires.
- Daily supervision of over 100 flexible light industrial and administrative staffers.
- Administered employee benefit plans.
- Processed weekly payroll for over 200 staffers.
- Oversaw employee workers compensation claims.
Hospital Admissions Specialist
HealthSouth Sea Pine Rehabilitation Hospital
09.1997 - 12.1998
- Coordinated patient referrals from area hospitals, physicians offices, and home health care agencies.
- Assisted case management with patient intake interviews.
- Presented patient referral charts to chief medical officer during daily medical / social pre-screening conferences.
- Completed patient admissions duties with timeliness and accuracy.
- Prepared patient consent forms and demographic information for the business office, medical records, and other hospital departments.
- Confirmed all insurance benefits met standards of admissions as dictated by policy and managed all necessary pre-authorizations.
Education
Bachelor of Arts - Organizational Behavior
Rollins College
Winter Park, FLSkills
- Staff management
- Labor relations
- Employee development
- Business administration
- Project management
- Small business operations
- KPI management
- Partnership development
- Human resources
- Customer relations
- Program creation and implementation
- Staff hiring
- Relationship building
- Administrative oversight
Certification
- Commissioned and Bonded Florida Notary Public
- Proficient in Word, Excel, Canva and other proprietary HR software programs
Timeline
Owner / Designer
Studio K Handcrafted
03.2020 - Current
Marketing Manager
Board & Brush Creative Studio
02.2019 - 08.2020
Art Instructor
Board and Brush Creative Studio
09.2017 - 02.2019
Owner / Designer
Neapolitan Scrapbook Designs
06.2004 - 12.2007
Employee Services Specialist
Spherion Workforce Architects
06.1999 - 06.2004
Hospital Admissions Specialist
HealthSouth Sea Pine Rehabilitation Hospital
09.1997 - 12.1998
- Commissioned and Bonded Florida Notary Public
- Proficient in Word, Excel, Canva and other proprietary HR software programs
Bachelor of Arts - Organizational Behavior
Rollins College
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