Kim Thom
San Francisco,CA
Summary
Accomplished VP of Measurement Sales, leveraging omni-channel media measurement expertise and solution-based selling to close and maintain business from Fortune 500 companies, driving consistent YOY growth. I promote cross-functional collaboration and employee performance, culminating in significant revenue increases and a culture of continuous improvement. I leverage my consultative sales skills to earn trust and build strong client relationships.
Overview
25
25
years of professional experience
Work History
VP Measurement Sales Architecture
InMarket
07.2021 - 10.2024
- Measurement and attribution subject matter expert supporting cross-functional sales team to prospect, strategize, close and retain business, contributing to consistent YOY revenue growth.
- Play a key role in sales enablement, working closely with product and product marketing to ensure sales success.
- Train sellers and sales support to sell through and execute complex measurement and attribution solutions.
- Successfully guide sales team to adapt to evolving technological landscape, ensuring seamless client transitions and driving new business growth.
- Increase company growth through collaboration with sales, product and marketing departments.
- Establish and maintain strong relationships with customers, vendors and strategic partners.
VP Sales
NinthDecimal
10.2015 - 06.2021
- Hired and managed a west based media and measurement sales team to maximize productivity while providing mentorship, guidance and opportunities for professional growth.
- Achieved substantial growth in business development, resulting in $3M+ of new revenue.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Launched and managed NinthDecimal's mentorship program.
Director Sales - West
JiWire/NinthDecimal
07.2011 - 09.2015
- Boosted regional sales by implementing effective sales strategies and building strong relationships with clients.
- Educated the marketplace on the value of highly targeted, location based wifi sponsorship, app-based advertising and media attribution.
- Established and grew the west territory consistently YOY.
- Collaborated with customer success team to provide seamless transition between sales process and after-sales support.
- Acted as company representative at industry conferences and events, including hosting and participating in panel discussions on location based advertising.
Director Strategic Sales
NBC Universal
12.2008 - 06.2011
- Developed and sold multi-media advertising campaigns delivered on 10 major-market NBC television stations and digital properties.
- Sold to high-level marketing decision makers, CMOs, brand managers, and agency account supervisors.
- Responsible for territory development, presentation creation, pricing, research, campaign management and results reporting.
- Developed client direct relationships and closed incremental business with Fortune 500 companies.
- Billed $1.0+ million in new accounts in first year; $2.0+ million in new accounts in second year.
Director Business Development
KNTV - NBC Bay Area
05.2002 - 12.2008
- Managed the business development sales effort of nine transactional and new business account managers to drive net new revenue.
- Drove cross-station collaboration to create brand driven custom content programming.
- Hired and managed new business sellers and sales support.
- Managed sales efforts of station tent pole events, including: Olympic Games, NBC Golf and Tennis, NBC programming sponsorships and local station-sponsored events.
Manager Olympic Sales
NBC Television Stations
03.2000 - 05.2002
- Recruited by NBC TVSD to sell Olympic sponsorships on NBC owned stations to new advertisers.
- Sold multi-million dollar sponsorships involving advertiser qualification, high level negotiation, research support, creative execution.
- Generated over $6.0 million in incremental Olympic revenue.
Education
Bachelor of Science - Communications & Advertising
Boston University
Boston, MASkills
- Omni channel media measurement
- New business sales development
- Digital and traditional media sales
- Solution-based selling
- Change management
- Cross-functional collaboration
Timeline
VP Measurement Sales Architecture
InMarket
07.2021 - 10.2024
VP Sales
NinthDecimal
10.2015 - 06.2021
Director Sales - West
JiWire/NinthDecimal
07.2011 - 09.2015
Director Strategic Sales
NBC Universal
12.2008 - 06.2011
Director Business Development
KNTV - NBC Bay Area
05.2002 - 12.2008
Manager Olympic Sales
NBC Television Stations
03.2000 - 05.2002
Bachelor of Science - Communications & Advertising
Boston University
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