Kim Thom
San Francisco,CA
Summary
Accomplished VP of Measurement Sales, leveraging omni-channel media measurement expertise and solution-based selling to close and maintain business from Fortune 500 companies, driving consistent YOY growth. I promote cross-functional collaboration and employee performance, culminating in significant revenue increases and a culture of continuous improvement. I leverage my consultative sales skills to earn trust and build strong client relationships.
Overview
25
25
years of professional experience
Work History
VP Measurement Sales Architecture
InMarket
San Francisco, CA
07.2021 - 10.2024
- Measurement and attribution subject matter expert supporting cross-functional sales team to prospect, strategize, close and retain business, contributing to consistent YOY revenue growth.
- Play a key role in sales enablement, working closely with product and product marketing to ensure sales success.
- Train sellers and sales support to sell through and execute complex measurement and attribution solutions.
- Successfully guide sales team to adapt to evolving technological landscape, ensuring seamless client transitions and driving new business growth.
- Increase company growth through collaboration with sales, product and marketing departments.
- Establish and maintain strong relationships with customers, vendors and strategic partners.
VP Sales
NinthDecimal
San Francisco, CA
10.2015 - 06.2021
- Hired and managed a west based media and measurement sales team to maximize productivity while providing mentorship, guidance and opportunities for professional growth.
- Achieved substantial growth in business development, resulting in $3M+ of new revenue.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Launched and managed NinthDecimal's mentorship program.
Director Sales - West
JiWire/NinthDecimal
San Francisco, CA
07.2011 - 09.2015
- Boosted regional sales by implementing effective sales strategies and building strong relationships with clients.
- Educated the marketplace on the value of highly targeted, location based wifi sponsorship, app-based advertising and media attribution.
- Established and grew the west territory consistently YOY.
- Collaborated with customer success team to provide seamless transition between sales process and after-sales support.
- Acted as company representative at industry conferences and events, including hosting and participating in panel discussions on location based advertising.
Director Strategic Sales
NBC Universal
San Francisco
12.2008 - 06.2011
- Developed and sold multi-media advertising campaigns delivered on 10 major-market NBC television stations and digital properties.
- Sold to high-level marketing decision makers, CMOs, brand managers, and agency account supervisors.
- Responsible for territory development, presentation creation, pricing, research, campaign management and results reporting.
- Developed client direct relationships and closed incremental business with Fortune 500 companies.
- Billed $1.0+ million in new accounts in first year; $2.0+ million in new accounts in second year.
Director Business Development
KNTV - NBC Bay Area
San Francisco, CA
05.2002 - 12.2008
- Managed the business development sales effort of nine transactional and new business account managers to drive net new revenue.
- Drove cross-station collaboration to create brand driven custom content programming.
- Hired and managed new business sellers and sales support.
- Managed sales efforts of station tent pole events, including: Olympic Games, NBC Golf and Tennis, NBC programming sponsorships and local station-sponsored events.
Manager Olympic Sales
NBC Television Stations
San Francisco
03.2000 - 05.2002
- Recruited by NBC TVSD to sell Olympic sponsorships on NBC owned stations to new advertisers.
- Sold multi-million dollar sponsorships involving advertiser qualification, high level negotiation, research support, creative execution.
- Generated over $6.0 million in incremental Olympic revenue.
Education
Bachelor of Science - Communications & Advertising
Boston University
Boston, MASkills
- Omni channel media measurement
- New business sales development
- Digital and traditional media sales
- Solution-based selling
- Change management
- Cross-functional collaboration
Timeline
VP Measurement Sales Architecture
InMarket
07.2021 - 10.2024
VP Sales
NinthDecimal
10.2015 - 06.2021
Director Sales - West
JiWire/NinthDecimal
07.2011 - 09.2015
Director Strategic Sales
NBC Universal
12.2008 - 06.2011
Director Business Development
KNTV - NBC Bay Area
05.2002 - 12.2008
Manager Olympic Sales
NBC Television Stations
03.2000 - 05.2002
Bachelor of Science - Communications & Advertising
Boston University