Kim Xiong

Professional Experience

Co-Founder and Brand Director
Maïs – Accessible Luxury Womenswear Brand
Chengdu, China
2017 – 2022

• Founded Maïs, an accessible luxury womenswear brand, and recruited a team of 10 professionals. Achieved an annual revenue of 4 million RMB within two years, overseeing all aspects of new season apparel design, development, and retail operations.
  • Multi-Brand Store Development: Expanded Maïs into a multi-brand boutique, enriching product offerings by collaborating with top Chinese designers and supporting emerging talents. Organized promotional events in Chengdu to enhance brand visibility and customer engagement.
  • Pop-Up Events and Strategic Partnerships: Increased brand influence by organizing pop-up events in major Chengdu shopping malls, facilitating cross-brand collaborations, and negotiating partnerships with mall executives to secure prime locations and favorable terms.
  • Digital Marketing and Influencer Collaboration: Enhanced online presence through strategic promotions on Xiaohongshu (Little Red Book), collaborating with fashion influencers to effectively reach target audiences and boost brand awareness.
  • Market leadership and industry recognition: Rapidly positioned Maïs as the most successful local brand in Chengdu’s Taikoo Li district, attracting attention from leading commercial real estate firms like Savills for market research and analysis.
  
  
  

• Elaborating recommendations on retail strategy

• Led and facilitated the English teaching team and largely improved the teaching standards
• Established a set of career plans and assessments which improved the staff retention rate as well as the staff motivation
• Initiated the English contests and collaborated with local media and professionals

• Led the operations team in several business development projects including projects to open markets including Shanghai, Shenzhen, Ningbo and Hangzhou
• Streamlined the inventory operation process of products in stores while increasing inventory handling efficiency by 15%
• In charge of women's RTW team, created an in-store CRM system and keep relationship with VIPs