KIM ZUNZUNEGUI
Los Angeles,CA
Summary
Results-driven marketing & consumer insights leader with 10+ years driving strategic growth, digital acceleration, and market expansion across beauty categories. Proven ability to translate complex data into actionable business strategies and impactful consumer experiences.
Overview
2026
2026
years of professional experience
Work History
AVP, Consumer Insights, Lead for Shopper Insights & West Coast Brands
L'Oréal USA
08.2022 - Current
- Launched LUSA’s first consumer insights dashboard, empowering marketers to optimize consumer journeys across 1,000+ segments
- Provided data-driven insights on $300M Hispanic and $500M regional market opportunities, directly informing cross-divisional growth strategies
- Championed research to accelerate O+O transformation, delivering strategic roadmaps on the future of retail, AI search, and digital acceleration
- Pioneered agile research tactics (Gen Z IG Sounding Board, influencer testing for NYX), reducing research cost by >30% and driving consumer-centricity at scale
Senior Director, Global Marketing
Pacifica Beauty
09.2020 - 07.2022
- Led global marketing for 8 product categories, from big idea conception to cross-functional campaign execution, driving brand growth at 2x the market
- Successfully launched brand into 11 new countries, managing full launch plan and execution; generated $150M revenue
- Delivered strongest ROAS media campaigns, including multiple viral TikTok campaigns; achieved 4X ROI
- Doubled digital penetration for e-commerce via high-converting media & data-driven site optimizations
Assistant Vice President, Brand Marketing
NYX Professional Makeup // L'Oréal USA
2018 - 01.2020
- Recruited new consumer segments via first skincare-makeup launch and influencer strategy; exceeded budget by 2X and established a top franchise
- Launched 1st Entertainment Collab (Netflix's Sabrina), generating 1M+ engagements & 1-day online sell out with organic social strategy
- Initiated new paid media content strategy converting native influencer videos to ads, outperforming traditional content; achieved #1 media campaign in 2020
- Developed new Add/Delete process for top 5 accounts (Ulta, Target, Walmart), resulting in 1.5X more incremental launch year
Senior Manager, Consumer & Market Insights
L'Oréal USA
2015 - 2018
- Built first cosmetics segmentation, providing consumer-centric targeting strategies for all cosmetics brands
- Led in-store research to optimize shop-ability & experience, including $32M free-standing store redesign
Associate Manager, Market & Brand Strategy
The Nielsen Company
2013 - 01.2015
- Developed product/portfolio positioning strategies for top CPG brands; presented strategic recommendations to Unilever, Walmart, Kimberly-Clark
Education
Bachelor of Science - Economics (Operations & Marketing Focus)
University of Pennsylvania
Philadelphia, PABachelor of Arts - English
University of Pennsylvania
Philadelphia, PASkills
- Digital Marketing & Campaign Planning
- Global Brand Strategy
- Consumer Insights & Analytics
- Omni-Channel Retail Acceleration
Timeline
AVP, Consumer Insights, Lead for Shopper Insights & West Coast Brands
L'Oréal USA
08.2022 - Current
Senior Director, Global Marketing
Pacifica Beauty
09.2020 - 07.2022
Bachelor of Arts - English
University of Pennsylvania
Assistant Vice President, Brand Marketing
NYX Professional Makeup // L'Oréal USA
2018 - 01.2020
Senior Manager, Consumer & Market Insights
L'Oréal USA
2015 - 2018
Associate Manager, Market & Brand Strategy
The Nielsen Company
2013 - 01.2015
Bachelor of Science - Economics (Operations & Marketing Focus)
University of Pennsylvania