KIMBER GUILLEN

Strategic social leader with deep experience developing and executing platform-native content strategies that turn brands into social-first storytellers. With a proven track record of launching and scaling brand presence across emerging platforms like TikTok, I specialize in crafting social ecosystems that balance cultural relevance with performance-driven goals. At both heritage and modern brands, I've led the transformation of traditional marketing into agile, insight-led social content—aligning messaging across teams, while pushing creative boundaries. Known for turning insights into action, building scalable content systems, and guiding cross-functional teams to drive growth, engagement, and brand loyalty in the social landscape.