Summary
Overview
Work History
Education
Skills
Timeline
Generic
KIMBER SCANTLIN

KIMBER SCANTLIN

New Braunfels,TX

Summary

Accomplished State Manager with a proven track record of delivering exceptional results. Recognized and praised by both leadership and staff for consistently exceeding targets. Promoted to State Manager based on outstanding performance in effectively managing territories. Received numerous accolades throughout career for dedication, strategic thinking, and driving success.

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

Adaptive marketing manager offers top skills in brand management, content creation and email marketing coupled with outstanding communication and time management abilities. Self-directed and independent professional with several years of experience developing and executing marketing plans. In-depth knowledge of google adwords and powerpoint.

Decisive marketing manager with several years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement. Adept at cultivating custom-tailored campaigns.

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.

Resourceful Marketing Manager recognized for enhancing corporate marketability through progressive electronic and print marketing tools. Sound understanding of corporate messaging and online tactics to promote campaigns. Detail-oriented approach to cultivating contacts and sample data.

Results-oriented Marketing Manager with many years of marketing performance. Deep understanding of complex marketing and sales techniques. Resourceful approach to using SEO to gain audiences.

Results-driven Marketing Manager known for high productivity and efficient completion of tasks. Specialize in strategic planning, digital marketing, and brand management. Excel in communication, leadership, and creativity to drive team success and achieve marketing objectives.

Experienced Marketing Manager with a solid background in implementing strategic marketing campaigns that enhance brand awareness and boost sales. Strong skills include market analysis, SEO optimization, and social media management. Previous work demonstrates ability to lead cross-functional teams and manage budgets effectively, resulting in significant business growth.

Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Strategic in marketing field with knack for completing projects efficiently and productively. Possess specialized skills in market analysis, digital advertising campaigns, and brand management. Excel in communication, teamwork, and adaptability, ensuring seamless integration of innovative strategies for business growth.

Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Hardworking employee with customer service, multitasking, and time management abilities. Devoted to giving every customer a positive and memorable experience.

Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

An organized and motivated individual, eager to utilize time management and organizational skills across diverse settings. Seeking entry-level opportunities to enhance abilities while contributing to company growth.

Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.

Results-driven individual with a solid track record in delivering quality work. Known for excellent communication and teamwork abilities, with a commitment to achieving company goals and delivering exceptional service. Passionate about continuous learning and professional development.

Results-oriented individual with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.

Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Driven by a passion for continuous learning and successfully navigating change.

Customer-focused individual with a passion for delivering exceptional service. Strong interpersonal skills with a talent for effectively addressing concerns. Committed to improving customer satisfaction and driving positive outcomes.

Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members. Focused on supporting team success and achieving positive results.

Overview

28
28
years of professional experience

Work History

State Marketing Manager

Commonwealth Insurance Company
New Braunfels, Texas
04.2023 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Developed and implemented marketing plans for new products.
  • Analyzed market trends to identify potential opportunities for growth.
  • Conducted customer research to gain insights into consumer behavior.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Monitored competitors' activities to keep up with industry trends.
  • Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Collaborated with internal teams on product launches and advertising strategies.
  • Tracked budgets for all marketing initiatives and provided regular updates.
  • Generated ideas to increase sales through creative promotions.
  • Maintained relationships with key customers through regular communication.
  • Performed market analysis to better understand target audiences.
  • Supervised a team of junior marketers in executing various projects.
  • Planned events such as webinars or seminars to engage customers.
  • Built relationships with influencers in the industry for increased visibility.
  • Worked with management team to oversee and monitor marketing strategy.
  • Prepared and sent proposals to prospective clients.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Represented company at local and trade association meetings to promote products.
  • Tracked, analyzed and reported on marketing program results.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
  • Delivered compelling sales presentations to demonstrate expert product knowledge.
  • Identified opportunities for new client acquisition through various marketing channels.
  • Analyzed sales data to update a product or adjust marketing strategy.
  • Established effective working relationships with sales and agency leadership.
  • Marketed research and analyzed data to identify and define audiences.
  • Supervised the department and provided guidance and feedback to other marketing professionals.
  • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Coordinated with sales teams to develop mutual approaches to problems and opportunities.
  • Liaised with media and advertising agencies to promote products.
  • Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
  • Produced ideas for promotional events or activities and organized them efficiently.
  • Monitored progress and submitted performance reports.
  • Set specific marketing goals that align with the overall direction and business goals.
  • Planned and executed campaigns for corporate promotion, launching of new product lines.
  • Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Collected and analyzed market research data for use in forecasting.
  • Delivered marketing strategy updates to upper-level management.
  • Coordinated marketing events for showcasing product and service offerings.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Marketed products and services at tradeshows and promotional events.
  • Conducted research to determine ideal markets for products and services.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.

Territory Development Manager

Commonwealth Insurance Company
Houston, TX
11.2019 - 04.2023
  • Responsible for front-line underwriting of new business
  • Writing multi-line insurance policies and maintaining accurate policy information for rating purposes
  • Keeping abreast of all underwriting changes
  • Assisting in catastrophic loss scenarios to assist our members
  • Writing claims shell reports and seeing that 100% customer satisfaction is attained.
  • Conducted market research to identify customer needs and preferences.
  • Achieved exceptional customer satisfaction ratings by promptly addressing concerns and providing proactive solutions to issues faced by clients within my territory.
  • Implemented innovative marketing strategies that effectively promoted product offerings and generated leads.
  • Mentored junior staff members on best practices in account management, negotiation techniques, and time management skills.
  • Worked closely with sales management to develop annual budgets, setting realistic targets for revenue growth within the territory.
  • Conducted regular client visits to provide exceptional customer service and identify opportunities for upselling or cross-selling products.
  • Analyzed market trends and competitor activities, adjusting sales tactics to maintain a competitive edge in the industry.
  • Exceeded territory revenue targets consistently, demonstrating my ability to effectively manage accounts and drive growth within assigned regions.
  • Utilized CRM systems effectively to manage client information, track sales activity, and forecast revenue accurately.
  • Expanded product distribution channels by partnering with new retailers and distributors in the region.
  • Developed strong relationships with key decision-makers to facilitate successful negotiations and close deals.
  • Managed a diverse portfolio of clients, ensuring their needs were met while driving revenue growth in the territory.
  • Organized local events and trade shows to boost brand visibility and generate interest among potential customers.
  • Increased territory sales by strategically identifying and targeting high-potential accounts for business development.
  • Drove increased repeat business through meticulous relationship management efforts focused on understanding and addressing the unique needs of each client.
  • Leveraged market research data to inform strategic planning efforts and optimize resource allocation within the territory.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Trained and mentored sales representatives in sales techniques and strategies.
  • Attended trade shows and industry events to promote company products and services.
  • Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
  • Spearheaded successful sales strategies for existing and new products across specified territory.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

Claims Adjuster

Progressive Casualty Insurance Company
Houston
10.2017 - 11.2019
  • Making timely contact with Progressive policyholders and claimants to ensure that the claim is brought to a resolution in an accurate and precise conclusion in an expedited manner
  • Gather pertinent information through research and investigation throughout the claims process
  • Obtaining recorded statements, conducting scene and coverage investigations, obtaining police reports and witness statements, determining fault and liability
  • Ensuring that all damage is consistent with the report of the accident
  • Actively listening and looking for possible fraud concerns and referring them to SIU when needed
  • Resolving total losses to include execution of total loss paperwork and recognizing subrogation opportunities and referring accordingly
  • Serving as a liaison between our customer and the claimant carrier and repair shops
  • Explaining the claims process, coverages, total losses and other claims and accident scenarios in a manner to disarm a stressful situation and put the client at ease
  • Using empathy to understand a client’s emotions and concerns
  • Managing claim inventory workload which includes paperwork associated to claim, diaries, mail, phones, and issuing payments as needed
  • Bringing a claim to a close to get those affected back to stability after a loss.

Marketing Sales Manager

National Lloyd's Insurance Company
San Antonio
03.2015 - 07.2017
  • Responsible for a territory spanning from Del Rio to Beaumont and down the border of Texas on both sides to Mexico
  • This territory encompassed more than 1,000 agents
  • Drive sale within my specified territory
  • Train and keep agent informed on all changes to products and rates
  • Implementation training of new CRM and quoting system
  • Gathering competitor data, keeping abreast of all market trends and loss causes and results in area
  • Maintaining constant contact with assigned agents to achieve goals set forth
  • Served as a liaison between underwriting, claims and agents to ensure appropriate guidelines were followed and communications were obtained
  • Ran promotions and marketing campaigns to reach profitable levels of PIF and premiums.

District Manager

Freeway Insurance
01.2013 - 01.2015
  • Manage 5 offices, consisting of 30 agents
  • Driving sales, meeting and exceeding goals
  • Train, coach and develop all agents
  • Ensure that all offices are operating according to expectations
  • Knowing my sales numbers at all times
  • Delegating tasks and responsibilities
  • Money handling, bank drops
  • Recruiting, hiring and terminating the employment of unsuccessful agents
  • Creating action plans and serving as a continuous motivator
  • Acknowledge progress, successes and failures
  • See that goals are met on a daily, weekly, monthly, etc basis
  • Selling policies, myself (when needed)
  • Meeting with vendors and carrier representatives on a regular basis
  • Keeping abreast of all underwriting and carrier changes.

Senior Account Executive and Team Lead

USI AFFINITY
01.2008 - 01.2013
  • Develop and implement sales plan and manage all phases of the sales cycle-from prospecting to close and follow-up support
  • Represent a full line of insurance products, serving as a trusted advisor to businesses and individuals
  • Specializing in auto, homeowners, umbrella and other personal insurance products
  • Marketing an array of products to large national home builders and finance companies, i.e
  • Toll Brothers, Lennar, Quicken, Universal American Mortgage Company, etc… working as a liaison between USI and prospective lead sources
  • Training new employees on USI and other insurance systems and rating structures
  • Educating each customer on a variety of products and services available to them
  • Listening to prospects for cues of which products would benefit and assessing the risks involved
  • Responsible for tracking all leads and sales for all agents and reporting them to management
  • Development of marketing materials, letters, brochures and information pieces sent to builders, realtors, mortgage companies and customers
  • In charge of communication to all new Toll Brothers communities to assist sales staff in advising home buyers of insurance options available to them upon purchase.

New Member Sales

U.S.A.A.
San Antonio
01.1997 - 01.2001
  • Responsible for proactively introducing prospective members to U.S.A.A., as an entity
  • First point of customer contact
  • Obtain driving record and loss run information for new policies
  • Taking property & casualty sell from open to close
  • Solicit company objectives and benefits offered to members
  • Responsible for immediately determining what portions of growth sector would be most affected by my acquiring new members
  • Custom fitting entire extent of products to new members and building a life-long relationship with U.S.A.A.

Education

Marketing -

Southwest Texas State University
San Marcos, TX
01.1997

Skills

  • PeopleSoft
  • Marketing campaign management
  • SEO
  • Marketing campaign development
  • Business development
  • Partnership development
  • Brand-building strategies
  • Market data collection
  • KPI tracking
  • Staff management
  • Project management
  • Customer relationship management (CRM)
  • Public and media relations
  • Cold calling
  • Marketing campaigns
  • Data analytics
  • Marketing analytics
  • Customer acquisition
  • Campaign management
  • Creative direction
  • Brand promotion
  • Competitor analysis
  • Sales enablement
  • Vendor relations
  • Partnership marketing
  • Corporate communications
  • Go-to-market strategy development
  • Customer segmentation
  • P&L management
  • Content coordination
  • Market analysis

Timeline

State Marketing Manager

Commonwealth Insurance Company
04.2023 - Current

Territory Development Manager

Commonwealth Insurance Company
11.2019 - 04.2023

Claims Adjuster

Progressive Casualty Insurance Company
10.2017 - 11.2019

Marketing Sales Manager

National Lloyd's Insurance Company
03.2015 - 07.2017

District Manager

Freeway Insurance
01.2013 - 01.2015

Senior Account Executive and Team Lead

USI AFFINITY
01.2008 - 01.2013

New Member Sales

U.S.A.A.
01.1997 - 01.2001

Marketing -

Southwest Texas State University
KIMBER SCANTLIN