Kimberlee Hopkins
Coraopolis,PA
Summary
Dynamic revenue strategist with a proven track record at Aimbridge Hospitality, driving RevPAR growth through data analysis and innovative pricing strategies. Expert in budget forecasting and market segmentation, I excel in fostering collaboration and achieving ambitious revenue targets, leveraging strong analytical skills and relationship-building expertise to enhance profitability.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Area Director of Revenue Strategy
Aimbridge Hospitality
Plano, TX
02.2019 - Current
- Optimized RevPAR through demand analysis and effective selling strategies, including group and wholesale catering revenues.
- Managed selling strategies and updated product information across all distribution channels.
- Collaborated with hotel teams in daily and weekly Sales and Revenue Strategy meetings.
- Conducted competitor price and product analyses to enhance rate positioning against competitors.
- Participated in budgeting and forecasting for current and future hotel revenue.
- Influenced pricing decisions for transient, group, and wholesale market segments.
- Coordinated with DOSM to develop strategies for increasing room and catering revenue.
- Generated daily, weekly, and monthly revenue management reports to present segment results.
Corporate Manager Revenue Strategy
ConocoPhillips
Raleigh, NC
10.2016 - 02.2019
- Managed portfolio of eight Marriott hotels across Pennsylvania, Ohio, Michigan, and Tennessee.
Executed revenue analysis to drive profit, demand, and RevPar growth.
Prepared forecasts, budgets, and revenue segmentation reports to inform strategic decisions.
Streamlined e-commerce and digital marketing efforts to enhance online visibility.
Optimized GDS travel ports for improved booking efficiency.
Facilitated communication between General Managers, Area Sales Directors, and Corporate Management through weekly strategy updates.
Coordinated conference calls to align objectives and share insights across teams.
Hotel Convention Sales Manager
Raleigh Marriott Crabtree Valley
Raleigh, NC
05.2013 - 10.2016
- Realized annual revenue target of $3.2 million through established client connections and targeted account strategies.
Successfully maintained revenue targets while overseeing a $33 million hotel renovation.
Drew in new business through proactive lead generation and cold calling efforts.
Participated in trade shows and associations to expand networking channels.
Employed Agency360, Demand360, Knowland Reader Board Reports, Rubicon reports, and STAR reports for data-driven decisions.
Involved with SGMP, AENC, and Raleigh Chamber of Commerce to enhance industry engagement.
Director of Sales and Marketing
Alliance Hospitality
Raleigh , NC
02.2005 - 02.2008
- Directed a sales team of three in optimizing hotel occupancy and daily rates.
Delivered exceptional guest service while managing accommodations for all guests.
Interfaced with preferred accounts and facilitated group reservations diligently.
Formulated revenue plans based on competitive analysis and regular strategy sessions.
Executed marketing strategies that contributed to annual hotel revenue growth.
Analyzed Hotelligence, STAR, Rubicon, and Pace reports for operational improvements.
Nurtured key client relationships with Siemens Medical Solutions, Global Knowledge, and Caterpillar.
Education
BBA - Hotel, Resort And Restaurant Management
State University of New York College of Technology
Delhi12-2000
Skills
- Revenue management and pricing strategy
- Data analysis and market segmentation
- Budget forecasting and sales strategy
Certification
- Marriott One Yield certified
- Hyatt Pro Certified
- Hilton Gro Certified
- Knowledge in other brands include IHG and Choice
Timeline
Area Director of Revenue Strategy
Aimbridge Hospitality
02.2019 - Current
Corporate Manager Revenue Strategy
ConocoPhillips
10.2016 - 02.2019
Hotel Convention Sales Manager
Raleigh Marriott Crabtree Valley
05.2013 - 10.2016
Director of Sales and Marketing
Alliance Hospitality
02.2005 - 02.2008
BBA - Hotel, Resort And Restaurant Management
State University of New York College of Technology
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