Kimberlee James
Marysville
Summary
Dynamic individual with hands-on experience in public and digital marketing platforms. Exceptional talent in navigating challenges while bringing strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Selfless team player making meaningful contributions and advancing organizational growth and success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
LifeSpa Freelance Marketer
Lifetime
09.2023 - Current
- Conducted research to analyze customers' behavior, preferences, and purchasing habits.
- Wrote engaging and successful marketing, advertising, and website copy.
- Completed in-depth reviews of market conditions and customer preferences.
- Developed campaigns and specific marketing strategies for clients.
- Tracked various product sales and costs by analyzing and entering sales, business data, and expenses.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 60%.
Digital Marketing Consultant
Highlights for Children
10.2021 - 09.2023
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management
- .Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
SEO Associate
SafeAuto Insurance
03.2020 - 10.2021
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
Administrator Professional
Environmental Protection Agency
11.2015 - 09.2019
- Maintained personnel records and updated internal databases to support document management.
- Maintained database systems to track and analyze operational data.
- Observed packing operations to verify conformance to specifications.
- Created and managed project plans, timelines and budgets.
- Collected, arranged, and input information into database system.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Devised and implemented processes and procedures to streamline operations.
- Generated reports detailing findings and recommendations.
- Educated staff on organizational mission and goals to help employees achieve success.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Developed effective improvement plans in alignment with goals and specifications.
Assistant Systems Engineer
Honda Manufacturing
08.2012 - 10.2015
- Conducted research and implementation of emerging trends in information technology.
- Developed, maintained and supported technical infrastructure, hardware and system components.
- Conducted end-user reviews for modified and new systems.
- Maintained stability, integrity and efficient operation of systems supporting organizational functions.
- Verified compliance with applicable performance metrics and compatibility expectations.
- Monitored and tested application performance to identify potential bottlenecks, develop solutions and collaborate with developers on solution implementation.
- Provided 2nd and 3rd level technical support and troubleshooting to internal and external clients.
Education
Associate of Applied Science - Digital Communications And Media
Franklin University
Columbus, OH01-2016
Licensed Practical Nurse - Nursing Practice
Clark State Community College
Springfield, OH01-2010
High School Diploma -
Marysville High School
Marysville, OH01-2007
Skills
- Campaign optimization
- Product launching
- Web analytics
- Product marketing
- Public relations
- Collateral design
- Multi-media communication
- Digital advertising
- Microsoft office
- Google's Keyword Planner
- SEO proficiency
- Copywrite
- Moz
Certification
- Google Analytics Individual Qualification (IQ) - Google.
- Google Ads Certification – Google.
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
LifeSpa Freelance Marketer
Lifetime
09.2023 - Current
Digital Marketing Consultant
Highlights for Children
10.2021 - 09.2023
SEO Associate
SafeAuto Insurance
03.2020 - 10.2021
Administrator Professional
Environmental Protection Agency
11.2015 - 09.2019
Assistant Systems Engineer
Honda Manufacturing
08.2012 - 10.2015
- Google Analytics Individual Qualification (IQ) - Google.
- Google Ads Certification – Google.
Associate of Applied Science - Digital Communications And Media
Franklin University
Licensed Practical Nurse - Nursing Practice
Clark State Community College
High School Diploma -
Marysville High School
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